See what's coming up at SB’21 San Diego

How Brands Can Meaningfully Engage in the Justice System

Wednesday, 26 May 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By

The events of the past year made it glaringly clear that America’s broken justice system is the most urgent social issue facing a generation. Businesses are increasingly expected to engage meaningfully in such issues, and the question has become how they can do so authentically, credibly and with measurable impact. This webinar will bring together key business and campaign leaders to discuss the growing role of companies - and their leaders - in justice conversations, and the practical steps they can take to fight for fairness and equality.

Key Takeaways

  • Gain insight on how to effectively engage as a business leader or corporation around criminal justice
  • Take away practical steps on how to adopt a values-based communications approach when engaging with sensitive issues
  • Uncover the latest research the expectations of companies engaging in social justice more broadly

Learn more about Porter Novelli's 2021 Business & Social Justice Study here

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Conroy Boxhill
Executive Vice President and Managing Director
Porter Novelli

Conroy Boxhill is a senior communications executive with more than 20 years of experience helping brands build and protect their reputation. As Managing Director of Porter Novelli-Atlanta, Conroy leads a high-performing team of communicators who work with companies to anticipate, plan and capitalize on sudden or planned shifts to business operations or reputation. Currently, Conroy serves as a senior counselor to several major brands navigating COVID-19, the global economic recession and social unrest sparked by the fight against systemic racism.

Celia Ouellette
CEO and Founder
Responsible Business Initiative for Justice

Celia founded the Responsible Business Initiative for Justice in 2017. Prior to this, Celia was a human rights lawyer, dedicating her career to representing and fighting for those most disadvantaged by broken criminal justice systems. She experienced first-hand the staggering inequality and unfairness that exists and has made it her continuing mission to change it.

Matthias Stausberg
Group Advocacy Director
Virgin

Advising Sir Richard Branson and the Virgin Group, I lead public advocacy and institutional relations on a broad portfolio of global issues, including human rights, criminal justice, drug policy reform, and the global refugee crisis. Working closely with Virgin companies around the world, I develop strategies and programmes that blend advocacy and business action, from second-chance hiring to refugee employment or supply chain integration

Amy Waggoner
Senior Director, State & Local Government Affairs, Eastern U.S
Salesforce

Amy Waggoner is the Senior Director of State & Local Government Affairs for the Eastern US for Salesforce, the fastest growing top 10 software company in the world and one of the world’s most innovative companies as ranked by Forbes for seven years in a row. She advocates on behalf of Salesforce to elected officials across the Midwest, Southern and Eastern United States on various matters such as cloud computing policy, economic development opportunities and equality for all.

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