Salesforce
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
1 year ago - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
Salesforce, JetBlue Accelerate Shared Journey Toward Sustainable Air Travel
1 year ago - Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions.
More Corporate Giants Join Forces to Improve, Scale Business Investments in Climate Solutions
1 year ago - Amazon, Disney, Google and Netflix are among the founding companies behind the Business Alliance for Scaling Climate Solutions (BASCS), to increase the scale and impact of business investment in climate solutions.
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
1 year ago - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1
1 year ago - It will take many things to address society’s many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critical role.
Trending: Welcome to the Age of Stakeholder Capitalism
2 years ago - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.
US Corporates, Governments, NGOs Join Global Push to Plant 1T Trees
2 years ago - Healthy and resilient forests are a key part of efforts to combat the negative impacts of climate change. Studies have shown trees can reduce temperatures by 9 degrees and energy costs by $7.8 billion a year.
300+ Business Leaders Tell Congress: We Can Build Back Better
2 years ago - Last week’s LEAD on Climate 2020 sent a message to Congress that business leaders have not lost sight of the climate crisis — even as they tackle the COVID-19 crisis. Washington should follow their lead.
155 Business Leaders Push Governments for Net Zero COVID-Recovery Plan
2 years ago - In the largest-ever, UN-backed, CEO-led climate advocacy effort, major multinationals — all part of the Science Based Targets initiative — reaffirm their own commitments to achieving zero-carbon economy and call on governments to match their ambition.
UPDATE: Salesforce’s Sustainability Cloud Empowers Business to Drive Impactful Climate Action
3 years ago - Salesforce reinforces sustainability commitments at UNGA and Climate Week NYC with stakeholder engagement, STEM investments, and a new carbon accounting product.
The Balancing Act of CSR: Meeting Community and Stakeholder Expectations
3 years ago - While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.
Gap, Salesforce Sign Landmark Deal for Renewable Energy Aggregation
4 years ago - Five global brands sign joint 42.5-MW energy deal, creating a new blueprint for renewable energy aggregation
Top 5 Companies That Effectively Amplified Their Impact in 2018
4 years ago - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
4 years ago - While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices.
Experts Gather to Discuss ROI of Sustainable Business at New Metrics '18
4 years ago - SAN FRANCISCO, October 29, 2018 — The Sustainable Brands® community gathers today in Philadelphia, PA to kick off the 8th annual New Metrics conference.
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
4 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.
Sustainable Brands Reveals Final Program Details for SB’18 Vancouver
4 years ago - BASF, P&G, Danone, Starbucks, and Salesforce.org among companies confirmed to showcase how brands are redesigning products and services for The Good Life
GoodWell ‘Mind the Gap’ Initiative to Create Common Methodology to Measure Pay Inequality
5 years ago - Without a uniform, universally accepted and publicly available measurement methodology, companies large and small wanting to eradicate the pay gap are often left wondering where to start.
Tech Giants Dominate 2017 JUST 100 List of Top Corporate Citizens
5 years ago - JUST Capital, a nonprofit research organization, and Forbes have released the 2017 edition of the JUST 100 List, which ranks publicly traded companies in the US on their performance to act on the priorities of the public.
Bank-Fintech Partnership Offers New Funding Opportunities for Sustainably Minded Startups
5 years ago - P2Binvestor (P2Bi), a leading marketplace lending platform that offers crowdsourced, asset-secured lines of credit to growing companies with big ambitions, is catalyzing the growth of mission-aligned business with the launch of a first-of-its kind bank partnership program. The new program provides startups and emerging businesses an innovative way to quickly access capital while allowing banks to increase their addressable market and improve their conversion rates.