June 7-9: Brand-Led Culture Change Virtual Event

A Year in Purpose:
The Top 10 Trends of 2020

Tuesday, 15 December 2020
2:00pm EDT / 11:00am PDT / 7:00pm BST / 8:00pm CEST
Sponsored By


2020 will certainly go down in history as a year like no other. Yet, in a time of uncertainty and unrest, one thing has remained resoundingly clear: Purpose and stakeholder-centered business remains the critical, go-forward strategy. 2020 has only accelerated this notion.

As the year draws to a close, Porter Novelli evaluated the past 365 days’ worth of Purpose-driven campaigns, initiatives and announcements to bring you the Top 10 Trends of 2020. Join us as we examine what trended in 2020, the implications for businesses and what’s on the horizon for 2021.

What You Will Learn

In this webinar, attendees will be presented with these takeaways:

  • Uncover 2020's trends in the Purpose-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2021 could hold for us

Additional Resources


Whitney Dailey
Senior Vice President Marketing and Research/Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study. Whitney has her finger on the pulse of all that’s trending within the world of Purpose, which makes her a sought-after after expert in the space from the podium and in client engagements.

Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. Prior to Porter Novelli, Cusick spent three years as partner, director of project management with Gardner Nelson & Partners in New York, leading both the business development group as well as the account management team. Before that, she spent nearly two years with (Red) as director, brand and integrated marketing, where she was responsible for redefining, communicating and growing the (Red) brand across all media, influencers and partner companies globally. Prior to that, she was senior vice president, director of integration with Team Omnicom/BBDO, serving a major banking client.

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