Have Sustainable Brands delivered right to your inbox.
A Year in Purpose: The Top 10 Trends of 2020

A Year in Purpose:
The Top 10 Trends of 2020

Tuesday, 15 December 2020
1pm EST / 10am PST / 6pm GMT / 7pm CET
Sponsored By

Overview

2020 will certainly go down in history as a year like no other. Yet, in a time of uncertainty and unrest, one thing has remained resoundingly clear: Purpose and stakeholder-centered business remains the critical, go-forward strategy. 2020 has only accelerated this notion.

As the year draws to a close, Porter Novelli evaluated the past 365 days’ worth of Purpose-driven campaigns, initiatives and announcements to bring you the Top 10 Trends of 2020. Join us as we examine what trended in 2020, the implications for businesses and what’s on the horizon for 2021.

What You Will Learn

In this webinar, attendees will be presented with these takeaways:

  • Uncover 2020's trends in the Purpose-lead marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2021 could hold for us

Additional Resources

Speakers

Whitney Dailey
Vice President, Marketing, Research & Insights
Porter Novelli

With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study.

Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. ​

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.