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A Year in Purpose:
The Top 10 Trends of 2020

Tuesday, 15 December 2020
2:00pm EDT / 11:00am PDT / 7:00pm BST / 8:00pm CEST
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2020 will certainly go down in history as a year like no other. Yet, in a time of uncertainty and unrest, one thing has remained resoundingly clear: Purpose and stakeholder-centered business remains the critical, go-forward strategy. 2020 has only accelerated this notion.

As the year draws to a close, Porter Novelli evaluated the past 365 days’ worth of Purpose-driven campaigns, initiatives and announcements to bring you the Top 10 Trends of 2020. Join us as we examine what trended in 2020, the implications for businesses and what’s on the horizon for 2021.

What You Will Learn

In this webinar, attendees will be presented with these takeaways:

  • Uncover 2020's trends in the Purpose-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2021 could hold for us

Additional Resources


Whitney Dailey
Senior Vice President, Marketing, Research & Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Senior Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications.

Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. ​

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