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COVID-19: How Brand Action Today Redefines Future Brand Leaders
COVID-19: How Brand Action Today Redefines Future Brand Leaders

How Brand Action Today Redefines Future Brand Leaders

Wednesday, 29 April 2020
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
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As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness, kindness and collective action, during a time of immense sadness and uncertainty. The role of business especially has been put to the test. In a moment of global need, companies that stood tall, acted quickly and with humanity will be remembered best. Those that did not, will also be remembered; for this is a moment when legacies will be made and unmade.

How we act and respond now also serves as a beacon for how to conduct business far into the future. The lens we look through today shows that business must act in service of individuals, broader society and the environment, and that this must remain the focus moving forward.

The question many are asking is how? How will business continue to serve societal needs? What role do consumers see brands playing as our ‘newest normal’ now emerges? These questions and more will be explored in the webcast.

What You Will Learn

In this hour-long webcast, you'll learn:

  • How COVID-19 is redefining purposeful business
  • Consumer sentiment towards company involvement
  • How to continue evolving a unique, impactful and authentic response

Additional Resources


Sandy Skees
EVP/Global Lead Innovation & Impact Practice
Porter Novelli

Sandy brings more than 25 years of management consulting and strategic communications experience to Porter Novelli. She believes there is power in leveraging purpose as a platform that helps companies, their employees, customers and investors create a regenerative and equitable world. She aligns purpose, sustainability and ESG (Environment, Social, Governance), DEI and social justice programs with compelling communications. Over the years, her work with corporations, nonprofits, and NGOs has been focused on LGBTQ and racial equity issues, climate crisis, recycling and waste, renewable energy, supply chain, and human rights issues.

KoAnn Vikoren Skrzyniarz
Founder & CEO
Sustainable Brands

KoAnn is Founder and CEO of Sustainable Brands Worldwide

Whitney Dailey
Senior Vice President, Marketing, Research & Insights

With nearly 15 years of experience in the purpose/ESG/impact space, Whitney Dailey is a leading practitioner at the intersection of purpose and communications. At Allison+Partners, Whitney serves as Executive Vice President of Purpose and leads the agency’s newly formed Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and ESG leadership, backed by A+P’s global network of more than 500+ creatives and storytellers. In this role, Whitney helps clients establish, communicate and measure ESG goals and strategies, as well as build breakthrough social impact programs and thoughtful, strategic Purpose programs and initiatives from the ground up.

Kirsten Williams
Chief Marketing Officer, Brand Storyteller, Digital Innovator

Kirsten serves as Chief Marketing Officer, brand storyteller, and digital innovator at SAP SuccessFactors. She oversees the company’s end-to-end marketing strategy and corporate positioning across the globe.