June 7-9: Brand-Led Culture Change Virtual Event

How Brand Action Today Redefines Future Brand Leaders

Wednesday, 29 April 2020
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By


As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness, kindness and collective action, during a time of immense sadness and uncertainty. The role of business especially has been put to the test. In a moment of global need, companies that stood tall, acted quickly and with humanity will be remembered best. Those that did not, will also be remembered; for this is a moment when legacies will be made and unmade.

How we act and respond now also serves as a beacon for how to conduct business far into the future. The lens we look through today shows that business must act in service of individuals, broader society and the environment, and that this must remain the focus moving forward.

The question many are asking is how? How will business continue to serve societal needs? What role do consumers see brands playing as our ‘newest normal’ now emerges? These questions and more will be explored in the webcast.

What You Will Learn

In this hour-long webcast, you'll learn:

  • How COVID-19 is redefining purposeful business
  • Consumer sentiment towards company involvement
  • How to continue evolving a unique, impactful and authentic response

Additional Resources


Sandy Skees
Global Lead, Purpose + Impact Practice and JEDI Advisory Services
Porter Novelli

Sandy brings more than 25 years of management consulting and strategic communications experience to Porter Novelli. She believes there is power in leveraging purpose as a platform that helps companies, their employees, customers and investors create a regenerative and equitable world. She aligns purpose, sustainability and ESG (Environment, Social, Governance), DEI and social justice programs with compelling communications. Over the years, her work with corporations, nonprofits, and NGOs has been focused on LGBTQ and racial equity issues, climate crisis, recycling and waste, renewable energy, supply chain, and human rights issues.

KoAnn Vikoren Skrzyniarz
Sustainable Brands

KoAnn is Founder and CEO of Sustainable Brands Worldwide

Whitney Dailey
Senior Vice President Marketing and Research/Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study. Whitney has her finger on the pulse of all that’s trending within the world of Purpose, which makes her a sought-after after expert in the space from the podium and in client engagements.

Kirsten Williams
Chief Marketing Officer, Brand Storyteller, Digital Innovator

Kirsten serves as Chief Marketing Officer, brand storyteller, and digital innovator at SAP SuccessFactors. She oversees the company’s end-to-end marketing strategy and corporate positioning across the globe.

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2022 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.