COVID-19:
How Brand Action Today Redefines Future Brand Leaders

Wednesday, 29 April 2020
12:00pm EST / 9:00am PST / 5:00pm GMT / 6:00pm CET
Sponsored By

Overview

As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness, kindness and collective action, during a time of immense sadness and uncertainty. The role of business especially has been put to the test. In a moment of global need, companies that stood tall, acted quickly and with humanity will be remembered best. Those that did not, will also be remembered; for this is a moment when legacies will be made and unmade.

How we act and respond now also serves as a beacon for how to conduct business far into the future. The lens we look through today shows that business must act in service of individuals, broader society and the environment, and that this must remain the focus moving forward.

The question many are asking is how? How will business continue to serve societal needs? What role do consumers see brands playing as our ‘newest normal’ now emerges? These questions and more will be explored in the webcast.

What You Will Learn

In this hour-long webcast, you'll learn:

  • How COVID-19 is redefining purposeful business
  • Consumer sentiment towards company involvement
  • How to continue evolving a unique, impactful and authentic response

Additional Resources

Speakers

Sandy Skees
EVP/Global Lead Innovation & Impact Practice
Porter Novelli

Sandy Skees leads the Innovation & Impact Practice at Porter Novelli, a global purpose/communications consultancy, where she works with companies to drive positive business, societal and environment outcomes simultaneously.

KoAnn Vikoren Skrzyniarz
CEO/Founder
Sustainable Brands

KoAnn is Founder and CEO of Sustainable Brands Worldwide

Whitney Dailey
Senior Vice President Marketing and Research/Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study. Whitney has her finger on the pulse of all that’s trending within the world of Purpose, which makes her a sought-after after expert in the space from the podium and in client engagements.

Kirsten Williams
Chief Marketing Officer, Brand Storyteller, Digital Innovator
SAP

Kirsten serves as Chief Marketing Officer, brand storyteller, and digital innovator at SAP SuccessFactors. She oversees the company’s end-to-end marketing strategy and corporate positioning across the globe.

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