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Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

1 week ago - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

Cleaning Up Our Act: The Heightened Urgency for a Green Recovery
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery

1 month ago - The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we need.

Sustainable Brands Joins #StopHateForProfit Campaign
Sustainable Brands Joins #StopHateForProfit Campaign

2 months ago - As part of the “StopHateForProfit” campaign, Sustainable Brands is stopping all organic and paid content submissions to Facebook, Inc. for the month of July.

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

3 months ago - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.

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Walking the Talk: How Companies Are Delivering on the Promise of Social Impact
Walking the Talk: How Companies Are Delivering on the Promise of Social Impact

8 months ago - The metrics used by consumers, employees and investors to measure a company’s success are changing quickly, so the most forward-looking businesses are focused on implementing solutions that benefit people, society and the planet more-broadly — while bolstering their bottom line, too.

Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs
Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs

10 months ago - “Sustainability” is so last year. This week at New Metrics ’19, we explored the growing range of tools and tricks needed to keep up with demand for next-level goals such as plastic-neutrality, 100% circularity and properly quantified social and product impacts.

New Alliance Creating Metric for Assessing Companies’ Real Value to Society
New Alliance Creating Metric for Assessing Companies’ Real Value to Society

1 year ago - Alliance founded by eight international companies — including BASF, Deutsche Bank and SAP — to create a standard for measuring and disclosing the real value companies provide to society.

28 Companies, with Total Market Cap Of $1.3T, Rise to New Level of Climate Ambition
28 Companies, with Total Market Cap Of $1.3T, Rise to New Level of Climate Ambition

1 year ago - Ahead of the UN Climate Action Summit in September, companies commit to set 1.5°C climate targets aligned with a net-zero future, challenging governments to match their ambition.

AI, Biomaterials, Circularity: The A-B-Cs of a Flourishing Future
AI, Biomaterials, Circularity: The A-B-Cs of a Flourishing Future

1 year ago - On Monday and Tuesday at SB’19 Detroit, dozens of encouraging stories and divergent strategies emerged from the growing roster of organizations on a mission to improve some of our most common products and services.

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Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement

1 year ago - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.

Bumble Bee Foods and SAP Create Blockchain to Track Fresh Fish from Ocean to Table
Bumble Bee Foods and SAP Create Blockchain to Track Fresh Fish from Ocean to Table

1 year ago - SAP and Bumble Bee Foods, North America’s largest branded shelf-stable seafood company, today announced Bumble Bee Foods is using the SAP® Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the dinner table.

Scientific and Technological Breakthroughs are Transforming Global Brands
Scientific and Technological Breakthroughs are Transforming Global Brands

1 year ago - Science and technology are just two of the many driving forces behind the environmental and social innovation needed to protect our planet and improve the lives of individuals.

How SAP's Purposeful Customer Network Solves Business & World Challenges
How SAP's Purposeful Customer Network Solves Business & World Challenges

1 year ago - “Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP

SAP and Google Cloud Want to Make a Sustainable Difference—With You!
SAP and Google Cloud Want to Make a Sustainable Difference—With You!

1 year ago - SAP is proud to partner with Google Cloud to further our commitment to sustainability and the Sustainable Development Goals while we strive for a circular economy.

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Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

1 year ago - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

Playfully exploring the SDGs: SAP counts on gamification
Playfully exploring the SDGs: SAP counts on gamification

1 year ago - IT-company SAP counts on gamification to make employees, customers and partners more familiar with the United Nations Sustainable Development Goals (SDGs) through its new “Wheel of Purpose”. Gamification means applying game-typical elements to a context that has little to do with games to raise motivation and joy for educational content.

Technology and China’s Green Development - Innovating An Environmentally Sustainable Future
Technology and China’s Green Development - Innovating An Environmentally Sustainable Future

1 year ago - SAP has made environmental sustainability an integral part of corporate strategy. We strive to promote sustainability across our entire business and to extend our impact through partners and customers. One area of the world where this is vitally important is China. As the world’s largest greenhouse gas emitter and manufacturing powerhouse, China is a focal point for any conversation around global environmental issues. The country’s central government is committed to policies ensuring that its accelerated development takes full consideration of the environment.

#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication
#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

1 year ago - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives

2 years ago - Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sustainability newsroom. Social Enterprise Academy provides high-quality and accessible learning and development opportunities to support people and organizations enabling social change in Scotland and across the globe.

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SB Corporate Members Named to Dow Jones Sustainability 2018 Indices
SB Corporate Members Named to Dow Jones Sustainability 2018 Indices

2 years ago - The Dow Jones Sustainability Indices for 2018 have been released, with many Sustainable Brands Corporate Members retaining their spots as global sustainability leaders. Created in 1999, the Dow Jones Sustainability Indices benchmark sustainability performance and sustainability investment for companies around the globe. Companies are assessed based on corporate economic, social, and environmental performance.

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