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Kirsten Williams

Chief Marketing Officer, Brand Storyteller, Digital Innovator
SAP

Kirsten serves as Chief Marketing Officer, brand storyteller, and digital innovator at SAP SuccessFactors. She oversees the company’s end-to-end marketing strategy and corporate positioning across the globe.

Prior to SAP SuccessFactors, Kirsten led Corporate Marketing for SAP Ariba where she modernized the company’s brand, including its visual identity and messaging across all customer touch points. Kirsten’s experience at SAP spans cloud/SaaS, enterprise applications, and business intelligence. She was also named a “Next 50” top marketer by the Internationalist. Kirsten holds a B.S. in Political Science and B.A. in Music from Santa Clara University.

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