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Purpose + Politics:
Corporate Engagement in the Issues that Matter

Monday, 19 October 2020
1pm EDT / 10am PDT / 5pm GMT / 6pm CET
Sponsored By

Overview

As we rush toward the final days of one of the most divisive election seasons in our nation’s history, the tensions are high – as are the expectations for companies to solve urgent issues. This leaves many executives to wonder, in a time where nearly any issue can be seen as partisan, how do companies continue progress on critical topics while endeavoring to unite stakeholders, not divide?

Join Porter Novelli and a panel of corporate and public policy experts, including senior public affairs authority Joe Farren, former U.S. Diplomat and Director of Global Engagement at the Obama White House Brett Bruen and others as they unpack how brands can navigate this tumultuous space by taking a Purpose-first approach and address what to watch out for in the coming months.

What You Will Learn

In this webinar, attendees will be presented with these takeaways:

  • Gain insights into American expectations of companies engaging in potentially politicized issues
  • Uncover how a Purpose-first approach can help your company navigate tumultuous political times
  • Learn from seasoned experts in both public policy and corporate communications on how companies can engage stakeholders around issues before and after the election

Additional Resources

Speakers

Joe Farren
Managing Director, DC
Porter Novelli

Senior public affairs and public relations strategist who has helped top brands and leading industry trade groups effectively communicate the messages and themes that move their business plans forward.

Brett Bruen
President
Global Situation Room

A former U.S. Diplomat and Director of Global Engagement at the White House, Brett Bruen uses strategic communications strategies to influence the course of crisis and change at Global Situation Room.

Anna Walker
Vice President of Public Affairs
Levi Strauss & Co.

Anna Walker is the vice president, public affairs at Levi Strauss & Co., supporting LS&Co.’s business strategy and strengthening the company’s reputation by anticipating and shaping external public policy and stakeholder initiatives.

Richard Buckley
VP, Global Public Affairs
AstraZeneca

Richard leads the internal, external, scientific and product communications, global government affairs and policy, patient advocacy and philanthropy at AstraZeneca. He is also the President of the AstraZeneca US Healthcare Foundation, a $25MM non-profit supporting, among other things, the reduction of cardiovascular disease in underserved communities.

Uma Iyer
VP for Marketing and Communication
National Women's Law Center

Uma Iyer, Vice President for Marketing and Communications, has spent more than 15 years working in multi-channel marketing, communications and fundraising, and recently joined NWLC as Vice President for Marketing and Communications.

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