June 7-9: Brand-Led Culture Change Virtual Event

Purpose & The Stakeholder Factor:
10 Trends for 2021

Wednesday, 15 December 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By

In 2021, brands across the globe had to answer increasingly urgent calls from stakeholders on climate action, racial and social justice, divisive political issues, promises made in 2020 and more. The companies that have come through this year successfully in the wake of so many different pressures had two common themes: a deep understanding of stakeholder needs and demands – and a clearly articulated and tested mission, purpose and values.

Now, as 2021 comes to a close, Porter Novelli has evaluated the past 365 days’ worth of campaigns, initiatives and announcements that centered around stakeholder intelligence, purpose and impact – to bring you the Top 10 Trends of 2021. Join us as we examine shifts in the private sector, the implications for business and what’s on the horizon for 2022.

What you will learn

  • Uncover 2021's trends in the Purpose and a stakeholder-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2022 could hold for us

Can’t join in real time? Register anyway and we’ll send you the recording!


Whitney Dailey
Senior Vice President Marketing and Research/Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study. Whitney has her finger on the pulse of all that’s trending within the world of Purpose, which makes her a sought-after after expert in the space from the podium and in client engagements.

Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. Prior to Porter Novelli, Cusick spent three years as partner, director of project management with Gardner Nelson & Partners in New York, leading both the business development group as well as the account management team. Before that, she spent nearly two years with (Red) as director, brand and integrated marketing, where she was responsible for redefining, communicating and growing the (Red) brand across all media, influencers and partner companies globally. Prior to that, she was senior vice president, director of integration with Team Omnicom/BBDO, serving a major banking client.

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