Join us for SB'21 in San Diego or Virtually!

Corporate Cancel Culture and Rise of Stakeholder Accountability

Thursday, 8 April 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By

Although the term “cancel culture” is still hotly debated, the rise of stakeholder accountability is undeniable. Today, brands must learn how to navigate this new norm before one misstep puts them in a social media firestorm. This session will feature new research on how individuals are using the act of cancel culture to hold brands accountable, the mechanics of corporate cancel culture in society today and how leading with Purpose can help mitigate future cancellations. Hear from a panel of experts from across industries to learn more about how organizations are addressing this cultural phenomenon – or at times – approaching hot-button issues head on.

Key Takeaways:

• Uncover the latest research on how brands can navigate the hot-button issue of cancel culture

• Gain insight into consumer expectations when canceling a brand

• Learn from industry leaders on how to engage stakeholders when addressing being canceled

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Whitney Dailey
Senior Vice President, Marketing, Research & Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Senior Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications.

Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. ​

Sean Greenwood
Grand Poobah of PR
Ben and Jerry's

Beginning in 1988, Sean has first-hand experience of the triumphs and tribulations over his three decades plus with Ben & Jerry’s. His title - Grand Poobah of PR - has been earned one scoop at a time. Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit.

Katie Martell
Documentary Filmmaker, Woke-Washed: The Collision of Social Movements and Marketing

Katie Martell is an “unapologetic marketing truth-teller.” She is the author and producer of Woke-Washed, a book and documentary exploring the collision of marketing and social movements, and the author of Trust Me, B2B a short book about building long-term trust through marketing. As marketing evolves in a digital age, she partners with brands to amplify stories of transformation and trends in customer experience. You may see her hosting Experience TV, a live show about the experience economy in partnership with Oracle, or hosting the annual Adobe Experience Maker Awards gala event.

Jamira Burley
Head of Youth Engagement and Skills
Global Business Coalition for Education

Recognized by the Obama White House as a Champion of Change and a Forbes Under 30 Honoree in Law and Policy, Jamira has made it her mission to employ her personal experiences as the driving force to improve the lives of others.

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