Although the term “cancel culture” is still hotly debated, the rise of stakeholder accountability is undeniable. Today, brands must learn how to navigate this new norm before one misstep puts them in a social media firestorm. This session will feature new research on how individuals are using the act of cancel culture to hold brands accountable, the mechanics of corporate cancel culture in society today and how leading with Purpose can help mitigate future cancellations. Hear from a panel of experts from across industries to learn more about how organizations are addressing this cultural phenomenon – or at times – approaching hot-button issues head on.
• Uncover the latest research on how brands can navigate the hot-button issue of cancel culture
• Gain insight into consumer expectations when canceling a brand
• Learn from industry leaders on how to engage stakeholders when addressing being canceled
Can’t join in real time? Register anyway and we’ll send you the recording!