Although the term “cancel culture” is still hotly debated, the rise of stakeholder accountability is undeniable. Today, brands must learn how to navigate this new norm before one misstep puts them in a social media firestorm. This session will feature new research on how individuals are using the act of cancel culture to hold brands accountable, the mechanics of corporate cancel culture in society today and how leading with Purpose can help mitigate future cancellations. Hear from a panel of experts from across industries to learn more about how organizations are addressing this cultural phenomenon – or at times – approaching hot-button issues head on.
• Uncover the latest research on how brands can navigate the hot-button issue of cancel culture
• Gain insight into consumer expectations when canceling a brand
• Learn from industry leaders on how to engage stakeholders when addressing being canceled
Can’t join in real time? Register anyway and we’ll send you the recording!
With nearly 15 years of experience in the purpose/ESG/impact space, Whitney Dailey is a leading practitioner at the intersection of purpose and communications.
At Allison+Partners, Whitney serves as Executive Vice President of Purpose and leads the agency’s newly formed Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and ESG leadership, backed by A+P’s global network of more than 500+ creatives and storytellers. In this role, Whitney helps clients establish, communicate and measure ESG goals and strategies, as well as build breakthrough social impact programs and thoughtful, strategic Purpose programs and initiatives from the ground up.
Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. Prior to Porter Novelli, Cusick spent three years as partner, director of project management with Gardner Nelson & Partners in New York, leading both the business development group as well as the account management team. Before that, she spent nearly two years with (Red) as director, brand and integrated marketing, where she was responsible for redefining, communicating and growing the (Red) brand across all media, influencers and partner companies globally. Prior to that, she was senior vice president, director of integration with Team Omnicom/BBDO, serving a major banking client.
Beginning in 1988, Sean has first-hand experience of the triumphs and tribulations over his three decades plus with Ben & Jerry’s. His title - Grand Poobah of PR - has been earned one scoop at a time. Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit.
Katie Martell is an “unapologetic marketing truth-teller.”
She is the author and producer of Woke-Washed, a book and documentary exploring the collision of marketing and social movements, and the author of Trust Me, B2B a short book about building long-term trust through marketing.
As marketing evolves in a digital age, she partners with brands to amplify stories of transformation and trends in customer experience. You may see her hosting Experience TV, a live show about the experience economy in partnership with Oracle, or hosting the annual Adobe Experience Maker Awards gala event.
Recognized by the Obama White House as a Champion of Change and a Forbes Under 30 Honoree in Law and Policy, Jamira has made it her mission to employ her personal experiences as the driving force to improve the lives of others.