See What's in Store at SB’25 San Diego — Explore Program Highlights!

Katie Martell

Documentary Filmmaker, Woke-Washed: The Collision of Social Movements and Marketing

Katie Martell is an “unapologetic marketing truth-teller.” She is the author and producer of Woke-Washed, a book and documentary exploring the collision of marketing and social movements, and the author of Trust Me, B2B a short book about building long-term trust through marketing. As marketing evolves in a digital age, she partners with brands to amplify stories of transformation and trends in customer experience. You may see her hosting Experience TV, a live show about the experience economy in partnership with Oracle, or hosting the annual Adobe Experience Maker Awards gala event.

Named “one of the most interesting people in B2B marketing" and a top marketing voice on LinkedIn 3X, Katie has been a startup CMO, SaaS entrepreneur, communications consultant and startup “Director of Buzz.” She served as Executive Director of Boston Content, New England’s largest community of content professionals.

With a distinct opinion and independent perspective, Katie is a frequent speaker and emcee at conferences in the US and internationally. She bats cleanup and plays third base on her modified softball team.

Subscribe to The World’s Best Newsletter at Katie-Martell.com

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
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Tuesday, July 29, 2025
From Aware to Empowered: Unlocking Sustainable Fluency Across Your Organization
Webinar
Sponsored by Eastman
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