Sponsored Webinars
Ben and Jerry's
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
1 month ago - The recent report from the Intergovernmental Panel on Climate Change (IPCC) sounds an alarm: “Limiting global warming to 1.5°C …requires rapid and far-reaching transitions in energy, land, urban infrastructure … and industrial systems.”
Liverpool Using Blockchain to Become First Climate-Positive City by End of 2020
6 months ago - The Liverpool City Council is committed to becoming the first climate-positive authority in the world by the end of 2018, through a groundbreaking partnership with the nonprofit Poseidon Foundation, in a bid to make Liverpool the world’s first climate-positive city by the end of 2020.
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
7 months ago - At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints. Brands taking a stand! By Lorraine Schuchart
Ben & Jerry’s Piloting Platform Connecting Consumers to Their Carbon Footprint
7 months ago - The world’s first retail platform that connects consumers to their own carbon footprint is being piloted by Ben & Jerry’s at its newest Scoop Shop in London. The platform, created by the nonprofit Poseidon Foundation and launched on May 1, uses blockchain technology to integrate carbon markets into transactions at the point of sale, giving retailers and their customers the opportunity to support action on climate change by helping fund forestry conservation projects around the world when they buy and sell everyday items.
What We Can Learn from B Corps' Big Bets on Customer Engagement
8 months ago - Today’s customers are choosing how to spend their dollars based on one of two factors: convenience or shared values. For example, Blue Apron, a grocery delivery company that makes it easier to cook healthy meals, is winning on convenience. But when you have the option of choosing between convenience services, as many customers do in the ride-hailing market, values determine the victor. Lyft is riding (pun intended) on the sharing-economy movement and gaining market share because of its commitment to fair practices with customers and employees. Customers tell their friends they “took a Lyft” as a signal of shared cultural values.
Q&A: Pure Strategies on 20 Years in the Sustainability Trenches
9 months ago - This month, Pure Strategies celebrates 20 years of providing sustainability consulting to companies such as Stonyfield Farms, Ben & Jerry’s, Seventh Generation and Walmart. Its team has been helping to build leading strategies, improve products and packaging, and shift supply chains toward better environmental and social performance for well over 100 organizations over their years of work.
Purpose Differentiates in an Age of Disruption
11 months ago - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
1 year ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?
Redefining Ethical Business, Education, Activism, Customer Experiences All Key to 'The Good Life'
1 year ago - Last week, at the third and final SB Buenos Aires event of 2017, perspectives from the worlds of arts, finance, education, big business, healthcare, urban planning, consumers, activist brands and more provided a 360-degree look at how organizations around the world are working to manifest our changing vision of “The Good Life” – and highlighted the amount of work yet to be done.
Ben & Jerry's, Phone2Action Team Up to Turn Ice Cream Lovers Into Activists
1 year ago - To provide its customers with a simple and effective way to take action in support of its advocacy campaigns and engage with local lawmakers and members of Congress, Ben & Jerry’s has struck up a new partnership with Phone2Action, a digital advocacy platform that connects citizens to lawmakers via Facebook, Twitter, text and email.
In Search of Sustainable Leadership: Keep Your Head When They Are Losing Theirs
1 year ago - This is the seventh in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to the entire series below. Our search for sustainable leadership has shown us how to find the opportunities in a crisis and turn the best of them into an inspiring vision. To help ensure successful implementation of that vision, sustainable leaders add two final abilities to their skill set.
Brand Advocacy vs Aspiration in the New Era
1 year ago - When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may have unprecedented power under the new administration, but like never before, consumers are calling out brands for their values. It seems there’s no middle ground and there’s no place to hide. In a world that’s increasingly volatile and transparent, humans will decide whether brands live or die.
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy
2 years ago - More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will help curb climate change.
Organic Standards Board Cracking Down on Next-Generation GMOs
2 years ago - The National Organic Standards Board (NOSB) has voted unanimously to update U.S. organic standards to exclude ingredients derived from next-generation genetic engineering and gene editing.
Scorecards, Standards and Protocols: Where the #NewMetrics Rubber Hits the Road
2 years ago - Day 2 of New Metrics ‘16 kicked off with a main stage presentation from Reputation Dividend director Sandra Macleod, who provided us with a broad overview of how social impact and other factors can influence brand reputation; reputation, she contends, is a core factor that drives investor behavior.
With King IV, Multicapitalism Goes Mainstream
2 years ago - Last week, the Institute of Directors South Africa (IoDSA) released the King IV Report on Corporate Governance, the long-awaited update to King III, published in 2009. As most readers here will know, South Africa has been a leader in corporate sustainability reporting, having mandated such reporting for listed companies since early 2010.
3 Lessons in Innovation Every Organization Can Learn From (RED)
2 years ago - When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding threatened to jeopardize ongoing commitment levels from the public sector.
How to Ground Your Brand Purpose in Reality
2 years ago - When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality. Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.
Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well
2 years ago - Is your business embracing the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C.
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
2 years ago - “I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San Diego.