Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.
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The Next Frontier for Fairtrade: Living Incomes in Cocoa
2 months ago - Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains.
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2 months ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
2 months ago - Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...
Are You Making It Easy for Your Employees to Vote This Election Day?
4 months ago - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
6 months ago - After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
8 months ago - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.
Welcome to the Global Climate Strike: The Largest-Ever Mobilization to Fight Climate Change
1 year ago - What began as the Youth Climate Strike — organized by Greta Thunberg’s group, Fridays for Future — has rallied people of all ages who feel compelled to rail against sufficient climate action around the world.
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
1 year ago - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
Energy Building for Sustainable Brands '19 Detroit
1 year ago - Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit. Danone, Allbirds, EILEEN FISHER, PepsiCo and others to collaborate June 3-6
B Corps Launch Collaborative Climate Change Action Strategy
1 year ago - Some of the world's most climate-progressive businesses shaped short- and long-term plans at B Leadership Summit
Living Incomes for Farmers Key to Ensuring Sustainability of Cocoa
2 years ago - New Fairtrade Foundation campaign calls on the UK government and companies to end ‘shameful’ exploitation of cocoa farmers by 2030, in line with the SDGs.
Financial Services Lead Charge in Linking Financial Performance, Sustainability
2 years ago - Companies increasingly recognize the importance to their bottom line of a comprehensive sustainability strategy, which includes reporting.
Lack of US Climate Policy Putting Companies at Risk; Investors Demand Action
2 years ago - As a record number of global investors calls on governments to accelerate action on climate change, a new CDP analysis shows that some of the largest U.S.-based corporations view climate change as an increasing risk to their bottom line and reputation among consumers and investors.
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
2 years ago - The recent report from the Intergovernmental Panel on Climate Change (IPCC) sounds an alarm: “Limiting global warming to 1.5°C …requires rapid and far-reaching transitions in energy, land, urban infrastructure … and industrial systems.”
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
2 years ago - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.
#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication
2 years ago - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
2 years ago - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.
Liverpool Using Blockchain to Become First Climate-Positive City by End of 2020
2 years ago - The Liverpool City Council is committed to becoming the first climate-positive authority in the world by the end of 2018, through a groundbreaking partnership with the nonprofit Poseidon Foundation, in a bid to make Liverpool the world’s first climate-positive city by the end of 2020.
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
2 years ago - At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints. Brands taking a stand! By Lorraine Schuchart
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
2 years ago - Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life.