Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.
5 years ago - To provide its customers with a simple and effective way to take action in support of its advocacy campaigns and engage with local lawmakers and members of Congress, Ben & Jerry’s has struck up a new partnership with Phone2Action, a digital advocacy platform that connects citizens to lawmakers via Facebook, Twitter, text and email.
6 years ago - This is the seventh in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to the entire series below. Our search for sustainable leadership has shown us how to find the opportunities in a crisis and turn the best of them into an inspiring vision. To help ensure successful implementation of that vision, sustainable leaders add two final abilities to their skill set.
6 years ago - By 2050, our global population will grow by more than 2 billion, which will require 70 percent more food. In addition to rising demand, companies are facing increasing scrutiny on the environmental impacts across their value chains. While improvements in processing and packaging are helping brands progress on sustainability, interventions at farm level are essential for driving real change. We recently spoke with Pure Strategies’ Co-Founder and Managing Director, Tim Greiner, to learn more about how brands and farmers both are working together to usher the industry towards a more sustainable future.
6 years ago - When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may have unprecedented power under the new administration, but like never before, consumers are calling out brands for their values. It seems there’s no middle ground and there’s no place to hide. In a world that’s increasingly volatile and transparent, humans will decide whether brands live or die.
6 years ago - More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will help curb climate change.
6 years ago - The National Organic Standards Board (NOSB) has voted unanimously to update U.S. organic standards to exclude ingredients derived from next-generation genetic engineering and gene editing.
6 years ago - Day 2 of New Metrics ‘16 kicked off with a main stage presentation from Reputation Dividend director Sandra Macleod, who provided us with a broad overview of how social impact and other factors can influence brand reputation; reputation, she contends, is a core factor that drives investor behavior.
6 years ago - SAN FRANCISCO, November 14, 2016 – Members of the Sustainable Brands® community gather in Boston, MA to kick off the 6th annual New Metrics conference. Nearly 300 global senior executives across diverse sectors are convening today through Nov 16th to unveil cutting-edge corporate practices that measure and quantify environmental and social impacts and tie them to financial and business value. Conversations are focusing on Corporate Strategy & Operations, Customer Insights & Engagement, Investor Trends & Relations, as well as Supply Chain Impact & Management.
6 years ago - Last week, the Institute of Directors South Africa (IoDSA) released the King IV Report on Corporate Governance, the long-awaited update to King III, published in 2009
6 years ago - SAN FRANCISCO, October 7, 2016 – Sustainable Brands® recently announced the full program for New Metrics’16, scheduled for November 14-16 in Boston, MA. Drawing together over 400 global business leaders, the conference will focus on the emerging methods for identifying, measuring, and quantifying new forms of business risk and value, as well as include strategies for communicating the impact of that value to stakeholders.
6 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world:
6 years ago - When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding threatened to jeopardize ongoing commitment levels from the public sector.
6 years ago - When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality. Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.
6 years ago - Last week, outdoor lifestyle brand Timberland hosted 25 of Africa’s most talented, emerging leaders at its Stratham, NH headquarters to share the company’s values-driven approach to business. Each of the entrepreneurs is a recipient of the prestigious Mandela Washington Fellowship, the flagship program of President Obama’s Young African Leaders Initiative (YALI) that empowers young people through academic coursework, leadership training and networking. Through this program, some of the brightest entrepreneurs from various countries across sub-Saharan Africa were invited to explore innovative ideas from various business leaders at Timberland.
6 years ago - Is your business embracing the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C.
6 years ago - “I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San Diego.
7 years ago - With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustainability issues. In this open forum-style digital environment, consumers are able to have open conversations about corporate social responsibility and other salient subjects in sustainability.
7 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.
7 years ago - This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But what do these changes mean for businesses?
7 years ago - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.