Ben and Jerry's
Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.
Ben & Jerry's, Phone2Action Team Up to Turn Ice Cream Lovers Into Activists
To provide its customers with a simple and effective way to take action in support of its advocacy campaigns and engage with local lawmakers and members of Congress, Ben & Jerry’s has struck up a new partnership with Phone2Action, a digital adv... View More
In Search of Sustainable Leadership: Keep Your Head When They Are Losing Theirs
This is the seventh in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to the entire series below. Our search for sustainable leadership has shown us how to find the opportunities in a crisis and turn the be... View More
Q&A: Tim Greiner on the Key Players in the Sustainable Agriculture Revolution
By 2050, our global population will grow by more than 2 billion, which will require 70 percent more food. In addition to rising demand, companies are facing increasing scrutiny on the environmental impacts across their value chains. While improvement... View More
Brand Advocacy vs Aspiration in the New Era
When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy
More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will ... View More
Organic Standards Board Cracking Down on Next-Generation GMOs
The National Organic Standards Board (NOSB) has voted unanimously to update U.S. organic standards to exclude ingredients derived from next-generation genetic engineering and gene editing. ... View More
Scorecards, Standards and Protocols: Where the #NewMetrics Rubber Hits the Road
Day 2 of New Metrics ‘16 kicked off with a main stage presentation from Reputation Dividend director Sandra Macleod, who provided us with a broad overview of how social impact and other factors can influence brand reputation; reputation, she conten... View More
Experts Gather to Discuss Financial Benefits of Sustainability at New Metrics ‘16
SAN FRANCISCO, November 14, 2016 – Members of the Sustainable Brands® community gather in Boston, MA to kick off the 6th annual New Metrics conference. Nearly 300 global senior executives across diverse sectors are convening today through Nov 16t... View More
With King IV, Multicapitalism Goes Mainstream
Last week, the Institute of Directors South Africa (IoDSA) released the King IV Report on Corporate Governance, the long-awaited update to King III, published in 2009. As most readers here will know, South Africa has been a leader in corporate sustai... View More
Sustainable Brands Releases Full Program for Annual New Metrics Conference
SAN FRANCISCO, October 7, 2016 – Sustainable Brands® recently announced the full program for New Metrics’16, scheduled for November 14-16 in Boston, MA. Drawing together over 400 global business leaders, the conference will focus on the emerging... View More
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the ... View More
3 Lessons in Innovation Every Organization Can Learn From (RED)
When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More
How to Ground Your Brand Purpose in Reality
When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led ... View More
Timberland Welcomes African Entrepreneurs as a part of Mandela Washington Fellowship
Last week, outdoor lifestyle brand Timberland hosted 25 of Africa’s most talented, emerging leaders at its Stratham, NH headquarters to share the company’s values-driven approach to business. Each of the entrepreneurs is a recipient of the presti... View More
Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well
Is your business embracing the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy make... View More
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San D... View More
Food and Beverage Giants Appeal to Congress for Urgent Action on Climate Change
In the wake of the signing of the historic global climate agreement on Earth Day, more than a half-dozen leading food and beverage companies converged on Capitol Hill last week to press U.S. House lawmakers for federal action on climate change. ... View More
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustai... View More
Top 5 Ways to Connect Consumers with Your Brand Purpose
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But wha... View More
