Have Sustainable Brands delivered right to your inbox.
Ben and Jerry's

Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.

Ben and Jerry's

Ben and Jerry's is tagged in 80 stories. Page 3 of 4.
3 Lessons in Innovation Every Organization Can Learn From (RED)
3 Lessons in Innovation Every Organization Can Learn From (RED)

4 years ago - When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding threatened to jeopardize ongoing commitment levels from the public sector.

How to Ground Your Brand Purpose in Reality
How to Ground Your Brand Purpose in Reality

4 years ago - When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality. Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.

Timberland Welcomes African Entrepreneurs as a part of Mandela Washington Fellowship
Timberland Welcomes African Entrepreneurs as a part of Mandela Washington Fellowship

4 years ago - Last week, outdoor lifestyle brand Timberland hosted 25 of Africa’s most talented, emerging leaders at its Stratham, NH headquarters to share the company’s values-driven approach to business. Each of the entrepreneurs is a recipient of the prestigious Mandela Washington Fellowship, the flagship program of President Obama’s Young African Leaders Initiative (YALI) that empowers young people through academic coursework, leadership training and networking. Through this program, some of the brightest entrepreneurs from various countries across sub-Saharan Africa were invited to explore innovative ideas from various business leaders at Timberland.

Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well
Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well

4 years ago - Is your business embracing the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C.

Advertisement
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose

4 years ago - “I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San Diego.

Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously

4 years ago - With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustainability issues. In this open forum-style digital environment, consumers are able to have open conversations about corporate social responsibility and other salient subjects in sustainability.

Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose

4 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?

4 years ago - This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But what do these changes mean for businesses?

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards
Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

4 years ago - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

Advertisement
Integral Thinking & True Materiality, Part 5: Scalability Opportunities Define the Size of Impact
Integral Thinking & True Materiality, Part 5: Scalability Opportunities Define the Size of Impact

4 years ago - This is part 5 of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. Read Part 1, Part 2, Part 3, and Part 4.

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

5 years ago - It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s cool. But being sustainable? Not a chance.

How to Communicate Sustainability at a Brand Level
How to Communicate Sustainability at a Brand Level

5 years ago - SB ‘15 London’s third and final afternoon kicked off with a colourful session with Matthew Yeomans, founder of Sustainly, a knowledge consultancy and advisory platform based around bringing together the worlds of sustainability and communications.Yeomans discussed the results of Sustainly’s The Big Brand Report: How 175 Major Brands Do and Don’t Talk about Sustainability, which looks at if and how brands are talking to their customers about sustainability. The workshop revealed what is and isn’t working for brand-level social media communications.

How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability

5 years ago - This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the conversation around sustainability values.Early on, Kolster asserted that sustainability advertising is not doing enough to drive change, as it tends to be less engaging than other advertising messages. He and Eustice discussed dos, don’ts and new approaches that could change the way the message of sustainability is communicated.

Report: Food Companies Gaining Ground on Product Sustainability
Report: Food Companies Gaining Ground on Product Sustainability

5 years ago - Food production dominates fresh water use and is a primary driving force for soil and biodiversity loss – and food demand is on the rise. The good news is that while faced with such challenges and often considered to be lagging on sustainability, the food and beverage industry stands out as most-improved in a 2015 survey.

Advertisement
Food Companies to Congress: Step Up with Bold, Enforceable Climate Agreement at COP21
Food Companies to Congress: Step Up with Bold, Enforceable Climate Agreement at COP21

5 years ago - The CEOs of 10 global food companies pledged to accelerate business action on climate change and urged U.S. and world leaders to form a robust international agreement at COP21 in December in a joint letter coordinated by Ceres and released yesterday.

365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan

5 years ago - In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s Clean Power Plan for existing power plants and encouraging the state’s “timely finalization” of state implementation plans to meet the new standards.The letter, organized by sustainability advocacy group Ceres, comes just days before the expected finalization of the rule aimed at reducing U.S. power plant carbon pollution by 30 percent by 2030.

With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action

5 years ago - Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers to take “a lighter look at the dark problem of climate change,” was created in partnership with Ben and Jerry’s and will run through December 2015.

How Can We Scale the B Corp Movement?
How Can We Scale the B Corp Movement?

5 years ago - In an engaging session on Thursday morning, the final day of SB ’15 San Diego, a group of expert panelists discussed the obstacles and opportunities to growing the Certified B corporation movement, and faced some tough questions from the audience on its future.

Ben & Jerry’s Announces Carbon Tax Covering Farm to Landfill Emissions
Ben & Jerry’s Announces Carbon Tax Covering Farm to Landfill Emissions

5 years ago - Ben & Jerry’s has announced that it will institute its own internal carbon tax of $10 for every metric ton of its greenhouse gas emissions, from farm to landfill.Using a recent Lifecycle Analysis that gave the ice cream company a “cow-to-cone” picture of its carbon footprint, Ben & Jerry’s says it will be putting the funds from the tax to jumpstart sustainbility programs it’s already working on. Due to the fact that the dairy component counts for 42 percent of its overall lifecycle emissions, the company will start by working with farmers to develop and implement carbon footprint-reducing strategies.

Advertisement
Levi Strauss, Gap, Autodesk Join 24 Companies Supporting California's Sweeping Clean Energy Bill
Levi Strauss, Gap, Autodesk Join 24 Companies Supporting California's Sweeping Clean Energy Bill

5 years ago - Today, 24 companies with a substantial footprint in California, including Ben & Jerry’s, eBay, Gap, Levi Strauss, The North Face and Sungevity, announced their support for SB-350, the “Golden State’s Standard 50-50-50,” that sets new benchmarks for increasing renewable energy and energy efficiency, and decreasing petroleum use by 2030. Their support was communicated in a letter sent to the bill’s author, Senate President pro Tempore, Kevin de León.

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.