Ben and Jerry's

Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.

Ben and Jerry's

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Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

1 year ago - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?

Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership

2 years ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?

Redefining Ethical Business, Education, Activism, Customer Experiences All Key to 'The Good Life'
Redefining Ethical Business, Education, Activism, Customer Experiences All Key to 'The Good Life'

2 years ago - Last week, at the third and final SB Buenos Aires event of 2017, perspectives from the worlds of arts, finance, education, big business, healthcare, urban planning, consumers, activist brands and more provided a 360-degree look at how organizations around the world are working to manifest our changing vision of “The Good Life” – and highlighted the amount of work yet to be done.

Ben & Jerry's, Phone2Action Team Up to Turn Ice Cream Lovers Into Activists
Ben & Jerry's, Phone2Action Team Up to Turn Ice Cream Lovers Into Activists

2 years ago - To provide its customers with a simple and effective way to take action in support of its advocacy campaigns and engage with local lawmakers and members of Congress, Ben & Jerry’s has struck up a new partnership with Phone2Action, a digital advocacy platform that connects citizens to lawmakers via Facebook, Twitter, text and email.

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In Search of Sustainable Leadership: Keep Your Head When They Are Losing Theirs
In Search of Sustainable Leadership: Keep Your Head When They Are Losing Theirs

2 years ago - This is the seventh in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to the entire series below. Our search for sustainable leadership has shown us how to find the opportunities in a crisis and turn the best of them into an inspiring vision. To help ensure successful implementation of that vision, sustainable leaders add two final abilities to their skill set.

Q&A: Tim Greiner on the Key Players in the Sustainable Agriculture Revolution
Q&A: Tim Greiner on the Key Players in the Sustainable Agriculture Revolution

2 years ago - By 2050, our global population will grow by more than 2 billion, which will require 70 percent more food. In addition to rising demand, companies are facing increasing scrutiny on the environmental impacts across their value chains. While improvements in processing and packaging are helping brands progress on sustainability, interventions at farm level are essential for driving real change. We recently spoke with Pure Strategies’ Co-Founder and Managing Director, Tim Greiner, to learn more about how brands and farmers both are working together to usher the industry towards a more sustainable future.

Brand Advocacy vs Aspiration in the New Era
Brand Advocacy vs Aspiration in the New Era

2 years ago - When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may have unprecedented power under the new administration, but like never before, consumers are calling out brands for their values. It seems there’s no middle ground and there’s no place to hide. In a world that’s increasingly volatile and transparent, humans will decide whether brands live or die.

630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy

2 years ago - More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will help curb climate change.

Organic Standards Board Cracking Down on Next-Generation GMOs
Organic Standards Board Cracking Down on Next-Generation GMOs

3 years ago - The National Organic Standards Board (NOSB) has voted unanimously to update U.S. organic standards to exclude ingredients derived from next-generation genetic engineering and gene editing.

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Scorecards, Standards and Protocols: Where the #NewMetrics Rubber Hits the Road
Scorecards, Standards and Protocols: Where the #NewMetrics Rubber Hits the Road

3 years ago - Day 2 of New Metrics ‘16 kicked off with a main stage presentation from Reputation Dividend director Sandra Macleod, who provided us with a broad overview of how social impact and other factors can influence brand reputation; reputation, she contends, is a core factor that drives investor behavior.

Experts Gather to Discuss Financial Benefits of Sustainability at New Metrics ‘16
Experts Gather to Discuss Financial Benefits of Sustainability at New Metrics ‘16

3 years ago - SAN FRANCISCO, November 14, 2016 – Members of the Sustainable Brands® community gather in Boston, MA to kick off the 6th annual New Metrics conference. Nearly 300 global senior executives across diverse sectors are convening today through Nov 16th to unveil cutting-edge corporate practices that measure and quantify environmental and social impacts and tie them to financial and business value. Conversations are focusing on Corporate Strategy & Operations, Customer Insights & Engagement, Investor Trends & Relations, as well as Supply Chain Impact & Management.

With King IV, Multicapitalism Goes Mainstream
With King IV, Multicapitalism Goes Mainstream

3 years ago - Last week, the Institute of Directors South Africa (IoDSA) released the King IV Report on Corporate Governance, the long-awaited update to King III, published in 2009

Sustainable Brands Releases Full Program for Annual New Metrics Conference
Sustainable Brands Releases Full Program for Annual New Metrics Conference

3 years ago - SAN FRANCISCO, October 7, 2016 – Sustainable Brands® recently announced the full program for New Metrics’16, scheduled for November 14-16 in Boston, MA. Drawing together over 400 global business leaders, the conference will focus on the emerging methods for identifying, measuring, and quantifying new forms of business risk and value, as well as include strategies for communicating the impact of that value to stakeholders. 

Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination

3 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world:

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3 Lessons in Innovation Every Organization Can Learn From (RED)
3 Lessons in Innovation Every Organization Can Learn From (RED)

3 years ago - When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding threatened to jeopardize ongoing commitment levels from the public sector.

How to Ground Your Brand Purpose in Reality
How to Ground Your Brand Purpose in Reality

3 years ago - When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality. Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.

Timberland Welcomes African Entrepreneurs as a part of Mandela Washington Fellowship
Timberland Welcomes African Entrepreneurs as a part of Mandela Washington Fellowship

3 years ago - Last week, outdoor lifestyle brand Timberland hosted 25 of Africa’s most talented, emerging leaders at its Stratham, NH headquarters to share the company’s values-driven approach to business. Each of the entrepreneurs is a recipient of the prestigious Mandela Washington Fellowship, the flagship program of President Obama’s Young African Leaders Initiative (YALI) that empowers young people through academic coursework, leadership training and networking. Through this program, some of the brightest entrepreneurs from various countries across sub-Saharan Africa were invited to explore innovative ideas from various business leaders at Timberland.

Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well
Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well

3 years ago - Is your business embracing the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C.

Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose

3 years ago - “I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San Diego.

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Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously

3 years ago - With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustainability issues. In this open forum-style digital environment, consumers are able to have open conversations about corporate social responsibility and other salient subjects in sustainability.

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