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Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

Sustainable Brands

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Sustainable Brands to Convene Global Executives at SB’18 Vancouver
Sustainable Brands to Convene Global Executives at SB’18 Vancouver

6 years ago - Google, Revlon, 21st Century Fox, and Clif Bar among companies confirmed to attend June 4-7th SAN FRANCISCO, February 6, 2018 – Sustainable Brands® reveals highlights for its upcoming global flagship conference: SB’18 Vancouver.

Sustainability Today: Fall/Winter 2018
Sustainability Today: Fall/Winter 2018

6 years ago - Sustainability Today in partnership with Innovation & Tech Today. Special Report: The New Reality - Our Burning Melting World

Practicing Purpose: How to Turn Social Purpose Into Growth
Practicing Purpose: How to Turn Social Purpose Into Growth

6 years ago - Launched during SB’17 Detroit, the Practice of Purpose Project seeks to drive the widespread adoption of social purpose by identifying the differences between traditional marketing and marketing based on purpose-drive brand strategies.

A Common Thread: Timberland on Its Company-Wide Culture of Sustainability
A Common Thread: Timberland on Its Company-Wide Culture of Sustainability

7 years ago - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 11th article in the series.

How Savers Is Cultivating Community Through Reuse
How Savers Is Cultivating Community Through Reuse

7 years ago - As we navigate tumultuous times in our country and across the globe, people are looking to businesses to cultivate community, either through their own programs or through partnerships. According to the 2017 Edelman Trust Barometer, businesses and NGOs are the most trusted organizations by the public, more so than media or the government. People are looking to these organizations to fill a need, solve problems, and redefine the ‘good life’ in their communities.

Sustainable Brands and Detroit Public Television (DPTV) Announce Media Partnership
Sustainable Brands and Detroit Public Television (DPTV) Announce Media Partnership

7 years ago - SAN FRANCISCO, May 08, 2017 – Sustainable Brands® recently announced a media partnership with Detroit Public Television (DPTV), a viewer-supported PBS member station that serves the nation’s 11th largest television market. DPTV will work with Sustainable Brands to produce the livestream at the upcoming Sustainable Brands ‘17 Detroit conference, May 22-25 at the Cobo Center in Detroit, Michigan.

How We’re Working with Sustainable Brands to HATCH a Better World
How We’re Working with Sustainable Brands to HATCH a Better World

7 years ago - Last year at Sustainable Brands ‘16 San Diego, my Hemmings House colleague, Jon Robertson, and I hosted a workshop about the power of impact film storytelling, and how we as brands can accelerate positive social/environmental change by sharing stories that matter to our stakeholders.

Sustainability Today
Sustainability Today

7 years ago - Publishing the premier digital magazine for issues related to sustainability, Innovation & Tech Today works in proud partnership with Sustainable Brands® to investigate advances in sustainability-led innovation for businesses. "Sustainability" has become a complex term, and our team works with Sustainable Brands to investigate areas such as: product and design innovation, social and environmental entrepreneurship, consumer behavior change, Big Data analytics and advances in IT, transparency in the supply chain, green chemistry and materials, and much more.

The Love Economy: Fixing the Economic Jenga That Greed Built
The Love Economy: Fixing the Economic Jenga That Greed Built

7 years ago - I recently had the honor of speaking on the TEDx stage. In my talk, I asked: “Can we build an economy that isn’t built on greed? Is it possible to build an economy that is additive, not depletive?” I believe we can, and I believe the Sustainable Brands community has a leading role in re-constructing our current economy and building one with a much stronger, more durable and more evenly distributed foundation. This blog summarizes the message I gave in my TEDx talk.

Sustainable Brands Community Ignites Discourse around the ‘Good Life’
Sustainable Brands Community Ignites Discourse around the ‘Good Life’

7 years ago - SAN FRANCISCO, January 25, 2017 – The Sustainable Brands® community will launch its largest global initiative to date at SB’17 Detroit, May 22-25, 2017. This marks the beginning of a 3-year journey among global business and brand leaders who are working together to create a new collective and locally relevant vision of what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. The initiative is designed to build a productive partnership between brands and consumers to help shift the world toward a healthier economy and a sustainably flourishing future.

PrintEco: Partnering with Competitors to Double Down on Sustainable Printing
PrintEco: Partnering with Competitors to Double Down on Sustainable Printing

8 years ago - Two years ago a story was penned here on Sustainable Brands about a partnership between my company, PrintEco - a small startup with an app to enable more efficient printing - and Domtar, one of the largest paper & pulp manufacturers in North America. It was certainly a unique combination: a paper company promoting a paper-saving software.

The Challenge of Authentic Purpose
The Challenge of Authentic Purpose

8 years ago - I was absolutely delighted to read the recent announcement from Sustainable Brands CEO KoAnn Vikoren Skrzyniarz revealing that the theme of SB ‘16 San Diego will be ‘activating purpose.’ This year’s event is dedicated to helping businesses and brands move from understanding why purpose-driven brand leadership is the path to success in the 21st century to actually learning how to bring that purpose to life.

5 Evolving Reasons Every Business Should Care About #NewMetrics
5 Evolving Reasons Every Business Should Care About #NewMetrics

9 years ago - If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications.

A Meditation on Business Model Innovation for Sustainability
A Meditation on Business Model Innovation for Sustainability

9 years ago - This year, Sustainable Brands San Diego is all about the ‘How.’ Companies want to know how to act on sustainability imperatives in the most effective way, but navigating the jungle of buzzwords and complex strategic frameworks is no walk in the park, or so it seems. What I have found through extensive research is that when it comes to creating shared value, building the circular economy and measuring impact, the in-between is everything, and great business model design is remarkably easy once you have a few key principles down and understand how to fill in the gaps in evolving stakeholder relationships, i.e. your in-between. Allow me to take a step back and explain.

SB'15 Istanbul Kicks Off Sustainable Brands' 'How Now' Theme
SB'15 Istanbul Kicks Off Sustainable Brands' 'How Now' Theme

9 years ago - This week, Sustainable Brands’ third annual Istanbul conference brought together global and local brands, thought leaders and NGOs to explore how to make the shift to a sustainable future. Through this year’s theme, ‘How Now,’ the over 500 attendees witnessed over 90 speakers explore and illustrate How brands are tapping into emerging innovation to successfully scale sustainability to the next level Now. Over 500 attendees came together to discuss how now strategies in the face of changing times and changing consumer behaviors, learn from over 90 speakers and participate in 30 breakouts and 3 workshops throughout two days of the event.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)
#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)

10 years ago - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

PulpWorks Out to Save People and Planet from Painful Plastic Packaging
PulpWorks Out to Save People and Planet from Painful Plastic Packaging

10 years ago - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet PulpWorks.

Sustainable Brands Announces SB London 2012 Conference Speakers
Sustainable Brands Announces SB London 2012 Conference Speakers

12 years ago - SAN FRANCISCO, Calif., September 12, 2012– Sustainable Brands today revealed an early look at top tier speakers for its upcoming SB London 2012 conference, focusing on sustainability as a worldwide driver of business growth, brand value and innovation for the 21st century.

Sustainable Brands ’12 Innovation Open Partners with GOOD Maker to Publicly Elect the Tenth Finalist in Revolutionary Innovation
Sustainable Brands ’12 Innovation Open Partners with GOOD Maker to Publicly Elect the Tenth Finalist in Revolutionary Innovation

12 years ago - SAN FRANCISCO, Calif., April 25, 2012 – The Sustainable Brands Innovation Open (SBIO) has recently issued a challenge to for-profit start-ups: offer ideas that improve people’s lives and/or the environment.