Collaborating with social media influencers and content creators who align with your brand and sustainability values can provide exponential reach and ignite interest in your brand with new audiences. This session will explore the dynamic intersection of sustainability, marketing, and digital influence. Attendees will gain insights into the strategic selection of influencers whose values align with their brand’s sustainable practices, ensuring authenticity and credibility in messaging. Panelists will highlight successful collaborations, sharing how influencers have driven substantial engagement and conversion rates for sustainable products. The discussion will also address best practices for co-creating content that resonates with diverse audiences, and how to leverage multiple digital platforms to maximize reach and audience diversity.
Learning outcomes:
_…Learn how to navigate the complexities of influencer partnerships, from initial outreach and contract negotiation to measuring impact and ROI
Understand the critical role of values alignment and mutual trust in brand-to-influencer relationships
Gain tips on how to customize messaging specifically influencer and content creator channels