SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!
Procter & Gamble

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.

Procter & Gamble

It is about delighting consumers with innovative products and services that are better for the environment. It's about operating responsibly in our supply chain and treating our employees fairly. It's about providing health and hygiene education to children around the world and responding to natural disasters. As the world's largest consumer products company, we have both a responsibility and an opportunity to do the right thing and create change.

Procter & Gamble is tagged in 266 stories. Page 1 of 14.
WWF Report Reveals Progress on Some of the World’s Biggest Brands' Plastic Footprints
WWF Report Reveals Progress on Some of the World’s Biggest Brands' Plastic Footprints

3 months ago - While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

5 months ago - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

10 months ago - On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’

Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value

10 months ago - Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts.

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New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change

11 months ago - Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.

CPG Giants Partner to Scale Captured Carbon in Consumer Products
CPG Giants Partner to Scale Captured Carbon in Consumer Products

1 year ago - Unilever, BASF, P&G and 12 other organizations have joined forces to scale carbon capture to help the UK reach net zero by 2050; and CCEP teams up with two more universities to continue its research into the technology and its many potential applications.

Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves

1 year ago - As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world.

Are We Seeing Glimmers of a Healthier, Even Regenerative, Economic System?
Are We Seeing Glimmers of a Healthier, Even Regenerative, Economic System?

1 year ago - Last week at SB’22 San Diego, over 1K sustainability practitioners converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day four keynotes, which featured glimpses into the next frontier in finance and capitalism.

These Are a Few of Our Favorite Innovators Creating Healthier Products, Lifestyles, Communities, Supply Chains
These Are a Few of Our Favorite Innovators Creating Healthier Products, Lifestyles, Communities, Supply Chains

1 year ago - This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day three keynotes, which featured pioneers disrupting and upleveling a variety of industries.

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For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers
For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers

1 year ago - This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest insights into enlisting the help of consumers to help brands meet their goals.

Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’

1 year ago - This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind.

Opportunity Renewed: Solving Circular Challenges with the Right Partnership
Opportunity Renewed: Solving Circular Challenges with the Right Partnership

1 year ago - A key component of Procter & Gamble’s Climate Transition Action Plan is reducing the amount of virgin fossil-based plastic in packaging by 50% by 2030. How can P&G brands do their part, without compromising on the unique beauty, branding and functionality of their packaging?

Brands Walk Their Talk in Support of Women’s Rights
Brands Walk Their Talk in Support of Women’s Rights

1 year ago - Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all.

The Role of Brands in Supporting Consumers to Make More Sustainable Choices
The Role of Brands in Supporting Consumers to Make More Sustainable Choices

1 year ago - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.

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The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival

1 year ago - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.

Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

1 year ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.

Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability
Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability

1 year ago - With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise the bar.

P&G Unveils New Strategy to Help Address Global Water Crisis
P&G Unveils New Strategy to Help Address Global Water Crisis

1 year ago - The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas.

Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains

1 year ago - In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.

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Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet

2 years ago - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.