Procter & Gamble
It is about delighting consumers with innovative products and services that are better for the environment. It's about operating responsibly in our supply chain and treating our employees fairly. It's about providing health and hygiene education to children around the world and responding to natural disasters. As the world's largest consumer products company, we have both a responsibility and an opportunity to do the right thing and create change.
Procter & Gamble is tagged in 267 stories.
Page 1 of 14.
1 week ago
- Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.
4 months ago
- Tide partnerships with everyone from appliance manufacturers and retailers to
NASA and the International Space Station are helping us reduce the impact of
cleaning our clothes.
5 months ago
- The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
5 months ago
- SB Brand-Led Culture Change featured a host of insights into how brands are engaging
customers and changing behaviors through circular design and making
energy-efficient choices “normal;” and two new guides aim to equip businesses to
meaningfully address social- and climate-justice issues.
10 months ago
- While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis.
1 year ago
- Keynotes on day 2 of SB’23 San Diego
touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.
1 year ago
- On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
1 year ago
- Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts.
1 year ago
- Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
1 year ago
- Unilever, BASF, P&G and 12 other organizations have joined forces to scale carbon capture to help the UK reach net zero by 2050; and CCEP teams up with two more universities to continue its research into the technology and its many potential applications.
1 year ago
- As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on
responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world.
1 year ago
- Last week at SB’22 San Diego, over 1K sustainability practitioners converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a
regenerative future for all. Here, we hear highlights from our day four keynotes, which featured glimpses into the next frontier in finance and
capitalism.
2 years ago
- This week at SB’22 San Diego,
over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day three keynotes, which featured pioneers disrupting and upleveling a variety of industries.
2 years ago
- This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest insights into enlisting the help of consumers to help brands meet their goals.
2 years ago
- This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind.
2 years ago
- A key component of Procter & Gamble’s Climate Transition Action Plan is reducing the amount of virgin fossil-based plastic in packaging by 50% by 2030. How can P&G brands do their part, without compromising on the unique beauty, branding and functionality of their packaging?
2 years ago
- Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all.
2 years ago
- Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.
2 years ago
- The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
2 years ago
- To kick off the final day of Brand-Led Culture
Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.