At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters... View More
Procter & Gamble, a multi-national consumer goods corporation which specialises in cleaning agents, personal care and hygiene products, and has operations in approximately 70 countries worldwide. The company has been working to incorporate circul... View More
A joint venture between Procter & Gamble and Italian healthcare group Angelini is working to create a sustainable recycling loop that would allow dirty diapers to be turned into plastic bottle caps and viscose clothing. More than 20 million tonne... View More
EVRYTHNG — the IoT platform that makes every consumer product intelligent, interactive and trackable — is now powering a first-of-its-kind recycling scheme providing CPG brands and retailers with vital insights to consumer recycling habits and be... View More
Leading figures from the worlds of business, advertising, design and philanthropy gathered in New York City this week to honor the best in creative work creating a real social impact at the third annual D&AD Impact Awards. D&AD Impact celebra... View More
The Dow Jones Sustainability Indices for 2018 have been released, with many Sustainable Brands Corporate Members retaining their spots as global sustainability leaders. Created in 1999, the Dow Jones Sustainability Indices benchmark sustainability pe... View More
Today, The Dow Chemical Company (Dow) announced the winners of the 2018 30th Awards for Packaging Innovation, which recognizes the packaging industry’s top achievements in innovative packaging designs, materials, technologies and processes. ... View More
In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective... View More
The UK only recycles 39%¹ of the plastics used which is why Tesco and P&G signed the UK Plastic Pact in April this year, aiming to have all plastic packaging reused, recycled or composted by 2025. However, this is not an easy task to undertake, ... View More
Circulate Capital, a new impact-focused investment management company, launched today in partnership with Closed Loop Partners, a firm that invests in companies, technology and recycling infrastructure to advance the circular economy; and Ocean Conse... View More
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. ... View More
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest i... View More
For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought out for their sustainability attribute... View More
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More
Today Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions ... View More
Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation R... View More
The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand SB'18 Vancouver Tuesday 5 June ----- Marc Pritchard, Chief Brand Officer of Procter & Gamble, will share insight into how P&G... View More
The SB Brand Transformation RoadmapSM launches today at SB’18 Vancouver as a pioneering self-assessment tool that provides a comprehensive process plan for continuous improvement in sustainability. A first of its kind, it is specifically designed f... View More
Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More