At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More
With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise th... View More
The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas. ... View More
In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests. ... View More
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Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More
SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More
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At SB’21 San Diego, innovators in the apparel, food, plastics, real estate, retail, spirits industries and more shared lessons learned from a variety of initiatives aimed at enabling a circular, regenerative future. ... View More
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes. ... View More
The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040. ... View More
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. ... View More
Innovative Eastman Renew materials reduce reliance on virgin plastic packaging ... View More
P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social cha... View More
Most people want to protect the planet, but they’re not always sure where to start, according to a new study by Procter & Gamble. ... View More
The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large. ... View More
Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’ ... View More
The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. ... View More
Each Purchase Prevents Plastic from Entering the Ocean Through Plastic Bank Partnership ... View More