Procter & Gamble

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.

At P&G, environmental sustainability is embedded in how we do business across our operations, supply chain, and brands. The recipe for success is in the power of AND – innovation that solves everyday problems through irresistible superiority that drives market growth and is more environmentally sustainable – helping to fulfill our purpose of improving lives for generations to come.

New Cross-Industry Consortium Takes Aim at Small-Format Plastic Waste

Published on February 19, 2025

About a 5 minute read

Closed Loop Partners’ Center for the Circular Economy calls on brands to join critical work to increase recovery of valuable small-format plastic packaging typically lost to landfills. ... View More

Slides

The 50 Liter Home: Lessons from a multi-industry global collaboration Log In Required

Published on October 16, 2024

This session will share progress made to date on ‘The 50 Liter Home’–a global cross-industry partnership aimed at reducing water consumption in the home by installing premium-efficiency fixtures and appliances available in the market today, whi... View More

Slides

Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored) Log In Required

Published on October 16, 2024

What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More

Video

Retail Insights: The Business Case for Breakthrough Eco-Innovation (Sponsored)

Published on October 16, 2024

Runtime: 52:53

Increasingly, brands and retailers find themselves with a shared goal: translating sustainability efforts into corresponding consumer action. Transitioning intent to action is a journey for most brands, especially when it involves changing long-estab... View More

Video

Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)

Published on October 16, 2024

Runtime: 49:53

Video

Partnering with content creators and influencers to amplify sustainable product awareness and adoption Log In Required

Published on October 15, 2024

Runtime: 58:43

Collaborating with social media influencers and content creators who align with your brand and sustainability values can provide exponential reach and ignite interest in your brand with new audiences. This session will explore the dynamic intersectio... View More

Article

Regeneration & Resilience Collaboration & Co-Creation

Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

Published on October 15, 2024

About a 5 minute read

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

Video

Leveraging Deep Consumer Insights to make Sustainability Irresistible Log In Required

Published on October 14, 2024

Runtime: 17:41

People are striving to live more sustainably amidst the demands of daily life and routines. From juggling laundry, dishes, and personal care to finding moments in a hectic schedule, the task of consistently saving resources can feel overwhelming. Thi... View More

Article

Consumer Behavior Change

Cross-Industry Collaborations Turning the Tide on Cold-Water Washing

Published on June 3, 2024

About a 5 minute read

Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes. ... View More

Article

Marketing & Communications

Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference

Published on May 15, 2024

About a 5 minute read

The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through col... View More

Article

Innovation & Technology

Brands Are Shaping a Better Future by Designing for How People Live

Published on May 13, 2024

About a 9 minute read

SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully... View More

Article

Circular Economy

WWF Report Reveals Progress on Some of the World’s Biggest Brands' Plastic Footprints

Published on December 15, 2023

About a 4 minute read

While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis. ... View More

Article

Circular Economy

Brands Putting Rubber to Road to Create a Regenerative Near-Future

Published on October 18, 2023

About a 11 minute read

Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More

Slides

The Power of & - Integrating Sustainability into Business Strategy Log In Required

Published on October 17, 2023

In this session, Jon Moeller, P&G’s Chairman of the Board, President & CEO, and Virginie Helias, P&G’s Chief Sustainability Officer, will sit down to have a thought-provoking conversation about how and why companies should embed environmental sus... View More

Video

The Power of & - Integrating Sustainability into Business Strategy

Published on October 17, 2023

Runtime: 16:58

Video

Generating Impactful New Eco-Habits Through the Power of Collaboration

Published on October 17, 2023

Runtime: 51:12

As brands innovate their products to be more sustainable, communicating those innovations and encouraging consumers to change their behavior becomes an important – and challenging – part of the emissions reduction equation, especially when those ... View More

Article

Marketing & Communications Circular Economy Organizational Governance

Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

Published on May 31, 2023

About a 9 minute read

On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ ... View More

Article

Collaboration & Co-Creation Organizational Governance

Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value

Published on May 26, 2023

About a 10 minute read

Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. ... View More

Video