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Leveraging Deep Consumer Insights to make Sustainability Irresistible

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People are striving to live more sustainably amidst the demands of daily life and routines. From juggling laundry, dishes, and personal care to finding moments in a hectic schedule, the task of consistently saving resources can feel overwhelming. This insightful session will unveil P&G's research to share deep consumer insights into the tasks and jobs that need to be done in the home, and how P&G is developing innovative solutions that not only perform better, but also empower people to save resources such as energy, water, and time.

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