SB'24 San Diego

October 14-17, 2024

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All of us feel the mounting pressure to reshape the future of commerce so that business and society can thrive in harmony with nature. It’ll require ongoing breakthroughs in innovation, properly and ethically deployed for us to reach our goals. Join us October 14-17 2024 as together we explore new strategies, tools and solutions for turning challenge into business opportunity to redesign our brands to win in a changing world.

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Content

Video

Lessons and opportunities: The Walmart + PepsiCo model for championing regenerative agriculture Log In Required

Published on October 17, 2024

Runtime: 17:03

In 2023, Walmart and PepsiCo launched an innovative, multi-year collaboration and investment to support farmers in their transition to regenerative agriculture practices, with a goal to improve soil health and water quality and reduce greenhouse gas ... View More

Video

Unlocking Consumer Demand for Regenerative Agriculture: Insights from Regenified's 2024 Trends Report Log In Required

Published on October 17, 2024

Runtime: 19:56

As more folks show interest in regenerative agriculture, brands and retailers are asking big questions: Do consumers really care about it? Will they pay more for it? And is this just a passing trend or something bigger? Kristine Root, CMO of Regenifi... View More

Video

Decarbonizing advertising and using its superpowers to drive consumer behavior change Log In Required

Published on October 17, 2024

Runtime: 18:24

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are exciting opportunities for new collaborations betw... View More

Video

Leading the charge: Making communities and businesses across America more resilient to climate disruptions Log In Required

Published on October 17, 2024

Runtime: 11:06

This session will highlight AT&T’s unique leadership in equipping communities and businesses across the United States with actionable climate risk data, and thought leadership on using that data to develop smart adaptation plans. AT&T has co-led a ... View More

Video

Preserving rice for generations to come through purpose-led water stewardship Log In Required

Published on October 17, 2024

Runtime: 15:09

Rice is a staple in the daily diets of more than 3.5 billion people around the world, but traditional methods for producing rice consume approximately 40% of the world's irrigation water. Learn how Mars, producer of Ben's OriginalTM--the world's most... View More

Video

How to reframe your brand as a lifestyle choice while remaining true to your mission and values Log In Required

Published on October 17, 2024

Runtime: 19:11

Many consumers say they would support sustainability-driven brands and prioritize purchasing products that are good for people and the planet, but their actions often fall short of their intentions. As leaders, how can we re-orient our brands so that... View More

Slides

Preserving rice for generations to come through purpose-led water stewardship Log In Required

Published on October 17, 2024

Slides

Shaping the future agriculture through bourbon: Innovation and regeneration for the better of people and planet Log In Required

Published on October 17, 2024

Maker’s Mark is committed to shaping the future of bourbon through innovation and investment for the betterment of people and planet. Join team members from the Maker's Mark Distillery on Star Hill Farm, and Regenified, as they share the journey of... View More

Slides

Scenario planning and backcasting as essential must-haves for companies’ resilience toolkits Log In Required

Published on October 17, 2024

This talk will highlight important applications of scenario planning and backcasting as highly valuable tools for resilience planning. Scenario planning and backcasting aren’t new or unfamiliar practices in the business world, but they remain relat... View More

Slides

Lessons and opportunities: The Walmart + PepsiCo model for championing regenerative agriculture Log In Required

Published on October 17, 2024

Slides

Decarbonizing advertising and using its superpowers to drive consumer behavior change Log In Required

Published on October 17, 2024

Slides

Leading the charge: Making communities and businesses across America more resilient to climate disruptions Log In Required

Published on October 17, 2024

Slides

How to reframe your brand as a lifestyle choice while remaining true to your mission and values Log In Required

Published on October 17, 2024

Video

Welcome to Day 4 of SB'24 San Diego MC Remarks Log In Required

Published on October 17, 2024

Runtime: 11:01

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Video

Unlocking Circularity with Molecular Recycling Log In Required

Published on October 17, 2024

Runtime: 16:53

Dr. Katherine Hofmann will dive into the role of molecular recycling in the circular economy. She will challenge common perceptions about plastics and highlight their essential contributions to modern life. As a polymer scientist, she will explore Ea... View More