What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving the same thing… consistency.
And yet, championing sustainable products consistently is going to require consensus; and to get there, we need to set new rules that everyone can agree on - from the business community to the global consumer base.
What you will learn:
- The latest consumer data on buying Sustainable
- An easy-to-remember, easy-to-share system being adopted by a leading global ecolabel
- How to reach your customers with clear, consistent messaging on product sustainability
Slides
Breakfast of Champions:
Solving the Biggest Problem with Sustainable Products (Sponsored)
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Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More