SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!
Learn More

Suzanne Shelton

Suzanne Shelton

President & CEO
Shelton Group

Visit Website

Suzanne Shelton is CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors.

The company polls Americans on an ongoing basis to understand their drivers and obstacles to adopting more sustainable or energy efficient products and behaviors and uses those insights to help some of the nation’s leading brands define and leverage their sustainability and energy efficiency stories to gain a market advantage. Shelton’s clients include Georgia Pacific, Grainger, Kohler, Johnson & Johnson, Steelcase, Ameren, BASF and Consumers Energy.

Suzanne Shelton is tagged in 33 assets. Page 1 of 2.
Slides
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Published on October 16, 2024

What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More

Video
Many Paths, One Circle: Innovative Partnerships Creating New Pathways to Circularity (Sponsored)
Many Paths, One Circle: Innovative Partnerships Creating New Pathways to Circularity (Sponsored)
Published on October 16, 2024
Runtime: 55:51

Creating circularity requires tailored approaches, as a one-size-fits-all approach doesn’t work. Brands and retailers, responding to Gen Z’s demands for sustainability, face complex challenges that vary by industry and product. This panel, led by... View More

Video
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Published on October 16, 2024
Runtime: 49:53

What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More

Video
Let’s go circular: New tools for consumer communication and engagement
Let’s go circular: New tools for consumer communication and engagement
Published on October 15, 2024
Runtime: 14:26

As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been wor... View More

Slides
Research insights series: Consumer preferences and behaviors
Research insights series: Consumer preferences and behaviors
Published on October 14, 2024

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Slides
Research insights series: Consumer preferences and behaviors
Research insights series: Consumer preferences and behaviors
Published on October 14, 2024

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Video
Stop Greenwashing and Start Verifying!
Stop Greenwashing and Start Verifying!
Published on October 18, 2023
Runtime: 53:50

The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability ... View More

Slides
Stop Greenwashing and Start Verifying!
Stop Greenwashing and Start Verifying!
Published on October 18, 2023

The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability ... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on October 16, 2023
Runtime: 1:53:37

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on October 16, 2023

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Video
Solving for Circularity: How the Recycling Partnership Leverages Industry Partners to Improve Today's Recycling System
Solving for Circularity: How the Recycling Partnership Leverages Industry Partners to Improve Today's Recycling System
Published on October 18, 2022
Runtime: 59:09

Join The Recycling Partnership, Proctor & Gamble, and Eastman as they discuss the opportunities and challenges of improving today’s recycling system and how molecular recycling is helping brands meet circular plastic goals.... View More

Video
Words Matter: Here’s What the Market Actually Understands
Words Matter: Here’s What the Market Actually Understands
Published on October 17, 2022
Runtime: 26:46

We all throw around a lot of umbrella words…eco-friendly, sustainable, green…and a lot of very specific terms, like “made of renewable materials,” “carbon footprint” and “net zero.” But does anybody we’re talking to via our corporat... View More

Article
Organizational GovernanceMarketing & Communications
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’
Published on October 18, 2021
About a 3 minute read

Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that. ... View More

Article
New MetricsOrganizational Governance
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
Published on September 29, 2021
About a 4 minute read

While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustaina... View More

Article
Materials & PackagingCircular Economy
Even COVID Can’t Stop Sustainable Packaging
Even COVID Can’t Stop Sustainable Packaging
Published on April 5, 2021
About a 10 minute read

As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable P... View More

Video
How to Improve Your ESG Scores: A Framework for Success
How to Improve Your ESG Scores: A Framework for Success
Published on November 11, 2020
Runtime: 1:00:19

ESG ratings are being noticed by investors, Board chairs and CEOs. In some cases, scores are starting to drive investor decisions, which has a very real financial impact on companies. But which ESG raters do you prioritize? And how do you actually go... View More

Article
Consumer Behavior Change
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
Published on May 6, 2019
About a 2 minute read

The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not o... View More

Article
Innovation & Technology
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Published on May 1, 2019
About a 6 minute read

Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More

Article
Consumer Behavior Change
Show Me the … Health Benefits?
Show Me the … Health Benefits?
Published on March 28, 2019
About a 3 minute read

Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again
Published on July 18, 2018
About a 4 minute read

Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research re... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information
March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information
April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information
See All Events >