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Many Paths, One Circle:
Innovative Partnerships Creating New Pathways to Circularity (Sponsored)

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Creating circularity requires tailored approaches, as a one-size-fits-all approach doesn’t work. Brands and retailers, responding to Gen Z’s demands for sustainability, face complex challenges that vary by industry and product. This panel, led by Suzanne Shelton, delves into these complexities and the innovative material and recycling solutions developed to address them. Join beauty, apparel and eyewear industry leaders Pact Collective, MARCHON and Reformation as they share their experiences collaborating with sustainable material innovator Eastman. Discover how these partnerships are driving sustainable practices and empowering brands to make a positive impact. Learn from their stories of collaboration—the good, the bad, and the ugly—and find inspiration for your own sustainability journey. Learn how partnerships are driving sustainable practices and empowering brands to make a positive impact. Learn how resilience helps overcome challenges to drive innovation. Hear firsthand experiences about collaboration

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October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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