We all throw around a lot of umbrella words…eco-friendly, sustainable, green…and a lot of very specific terms, like “made of renewable materials,” “carbon footprint” and “net zero.” But does anybody we’re talking to via our corporate and product marketing know what the hell we’re talking about? Often corporate America is trying to communicate one thing and the people you’re talking to understand something completely different. Suzanne Shelton, CEO of Shelton Group, will share her firms latest testing of all the words we use in the sustainability realm and reveal what resonates, what’s confusing and what you should really be talking about.