Shelton Group

Shelton Group

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US Consumers More Concerned About Ocean Plastic Than Climate Change
US Consumers More Concerned About Ocean Plastic Than Climate Change

3 months ago - New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible.

SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

4 months ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next

5 months ago - The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not only smart, it’s imperative.

Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind

5 months ago - Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. Consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.

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Show Me the … Health Benefits?
Show Me the … Health Benefits?

6 months ago - Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one.

EDF Unveils Crowdsourced Platform to Accelerate Sustainable Supply Chains
EDF Unveils Crowdsourced Platform to Accelerate Sustainable Supply Chains

7 months ago - Site offers tools to help supply chain professionals meet corporate environmental targets.

On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

1 year ago - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.

Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

1 year ago - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

Marketers, Neuroscientists Demystify the Conscious Consumer vs. the Consumer Unconscious
Marketers, Neuroscientists Demystify the Conscious Consumer vs. the Consumer Unconscious

1 year ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.

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People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.

1 year ago - It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.

Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 

2 years ago - Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take the risk of alienating a big part of your audience? But our story is changing – along with the American mindset. That’s why we’re excited to bring you this year’s Energy Pulse™ free special report based on a brand-new poll of more than 2,000 Americans.

Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?

2 years ago - Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about the availability of fresh water, the idea of scarcity hit home this fall in an unprecedented way: We endured our most severe drought in nearly ten years, setting the stage for a massive wildfire that ripped through the tourist town of Gatlinburg and killed at least 14 people.

An Open Letter to Manufacturers
An Open Letter to Manufacturers

3 years ago - Do you ever have that Charlie Brown moment? You know, the moment when you’ve done something again for the umpteenth time, hoping for a different result, but you get what you’ve always gotten? That’s my current relationship with the Eco Mode on my one-year-old, fairly expensive dishwasher. I rinse the dishes (wondering if I’m just making environmental matters worse), pop them in the dishwasher, press the Eco Mode button and hope for the best. And then I sort through the dishes when the cycle is done, pull out the ones that actually appear to be clean and leave about a quarter of them in the machine, to be washed a second time when it’s full (in Regular Wash mode).

'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?

4 years ago - While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing proliferation of “green” jargon really reach a mass audience? Do these buzzwords and terms carry political baggage? Do consumers understand their meaning? And more importantly, do they stir up positive or negative feelings? Do people associate them with increased expense or better health?

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The Answer to Effective Sustainability Marketing? Simple ... But Not Easy
The Answer to Effective Sustainability Marketing? Simple ... But Not Easy

5 years ago - While world leaders were converging in New York last week to debate climate change, I crisscrossed the country to attend three different conferences (thereby adding more carbon to the aforementioned UN debate, I realize). Specifically, I attended the EEBA conference, the Utility Efficiency Exchange and Sustainable Brands' New Metrics '14. At all of these events, I met folks and heard presentations from the private sector’s front lines of energy and environment — all working to create programs and products that will, ultimately, lower our collective environmental footprint.

#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa
#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa

5 years ago - Bill BaueThe final morning of Sustainable Brands’ New Metrics ’14 conference started with an invitation from MC Bill Baue, co-founder of the Sustainability Context Group, to imagine “what if?” sustainability pioneer Donella Meadows were in the room and what she would say.

The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?

5 years ago - Socially and environmentally conscious attitudes are gaining ground, but corresponding purchases and behaviors are stagnant or heading south — and the rebounding economy may be the culprit. That’s the latest finding from Shelton Group’s seventh annual Eco Pulse™ study, released this week. Eco Pulse polls American consumers each year to track shifts in their attitudes, purchases and behaviors related to sustainability.

Fans More Likely to Attend Sporting Events When Stadiums Compost and Recycle
Fans More Likely to Attend Sporting Events When Stadiums Compost and Recycle

5 years ago - A new survey by the Shelton Group found that nearly one-third of Americans would be more likely to attend a game or concert if the stadium recycled and composted, and one in five say they would buy more food and beverages during the event.A significant number of fans care about the environment, and they’ll vote with their feet - and their beer cups,” said Suzanne Shelton, CEO of the Shelton Group.

Give the People What They Want — Start Selling 'Better'
Give the People What They Want — Start Selling 'Better'

5 years ago - Our annual Eco Pulse study will be out later this month, and we’ll start blogging about what we found over the next few weeks. One consistent theme that we see in this study and last year’s Energy Pulse is this:People want better.They don’t want to feel guilty about how they should do the right thing for the environment, they don’t want to feel scared about the state of the planet, and they don’t want to be told they’re wrong for wanting what they want.

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Education Doesn't Change Behavior? I Might Have Been Wrong.
Education Doesn't Change Behavior? I Might Have Been Wrong.

5 years ago - If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do. Nearly every hand goes up, and I say, “See, knowing a thing doesn’t mean you’re going to do a thing.”But I might be wrong.

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