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Shelton Group

Shelton Group

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We are America's leading marketing communications firm focused entirely in the sustainability/ESG space. We exist to create a market advantage for the organizations that are creating a sustainable, equitable future

Shelton Group is tagged in 56 assets. Page 2 of 3.
Article
Marketing & CommunicationsMarketing & Communications
Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands
Published on June 27, 2018
About a 3 minute read

When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change? ... View More

Article
Marketing & Communications
The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious
Published on June 14, 2018
About a 6 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest i... View More

Article
Organizational GovernanceOrganizational Governance
People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.
Published on May 7, 2018
About a 3 minute read

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More

Article
Consumer Behavior Change
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Published on January 13, 2017
About a 3 minute read

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More

Article
Consumer Behavior Change
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Published on December 20, 2016
About a 5 minute read

Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More

Article
Innovation & TechnologyInnovation & Technology
An Open Letter to Manufacturers
An Open Letter to Manufacturers
Published on March 25, 2016
About a 3 minute read

Do you ever have that Charlie Brown moment? You know, the moment when you’ve done something again for the umpteenth time, hoping for a different result, but you get what you’ve always gotten? That’s my current relationship with the Eco Mode on ... View More

Article
Marketing & CommunicationsMarketing & Communications
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
Published on September 30, 2015
About a 3 minute read

While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More

Article
Stakeholder Trends and Insights
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
Published on June 1, 2015
About a 6 minute read

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More

Article
Consumer Behavior Change
The Answer to Effective Sustainability Marketing? Simple ... But Not Easy
The Answer to Effective Sustainability Marketing? Simple ... But Not Easy
Published on October 2, 2014
About a 3 minute read

While world leaders were converging in New York last week to debate climate change, I crisscrossed the country to attend three different conferences (thereby adding more carbon to the aforementioned UN debate, I realize). Specifically, I attended the... View More

Article
New Metrics
#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa
#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa
Published on September 27, 2014
About a 8 minute read

Bill BaueThe final morning of Sustainable Brands’ New Metrics ’14 conference started with an invitation from MC Bill Baue, co-founder of the Sustainability Context Group, to imagine “what if?” sustainability pioneer Donella Meadows were in th... View More

Article
Consumer Behavior Change
The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
Published on July 30, 2014
About a 4 minute read

Socially and environmentally conscious attitudes are gaining ground, but corresponding purchases and behaviors are stagnant or heading south — and the rebounding economy may be the culprit. That’s the latest finding from Shelton Group’s seventh... View More

Article
Circular EconomyCircular Economy
Fans More Likely to Attend Sporting Events When Stadiums Compost and Recycle
Fans More Likely to Attend Sporting Events When Stadiums Compost and Recycle
Published on July 17, 2014
About a 3 minute read

A new survey by the Shelton Group found that nearly one-third of Americans would be more likely to attend a game or concert if the stadium recycled and composted, and one in five say they would buy more food and beverages during the event.A significa... View More

Article
Consumer Behavior Change
Give the People What They Want — Start Selling 'Better'
Give the People What They Want — Start Selling 'Better'
Published on July 15, 2014
About a 2 minute read

Our annual Eco Pulse study will be out later this month, and we’ll start blogging about what we found over the next few weeks. One consistent theme that we see in this study and last year’s Energy Pulse is this:People want better.They don’t wan... View More

Article
Consumer Behavior Change
Education Doesn't Change Behavior? I Might Have Been Wrong.
Education Doesn't Change Behavior? I Might Have Been Wrong.
Published on June 24, 2014
About a 3 minute read

If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think... View More

Article
Consumer Behavior Change
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Published on May 21, 2014
About a 6 minute read

Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO... View More

Article
Consumer Behavior Change
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
Published on March 26, 2014
About a 3 minute read

At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until la... View More

Article
Community Updates
From CEOs to purchasing managers, business decision makers are people, too
From CEOs to purchasing managers, business decision makers are people, too
Published on January 21, 2014
About a 4 minute read

January 21, 2014 – A recent study found personal belief drives business decision makers as much, if not more than stated corporate sustainability goals and objectives. And, while some are driven by their own personal commitment, owners and CEOs, ov... View More

Article
Community Updates
Shelton Group Survey: Homeowners Are Missing the Link Between Energy Efficiency & Home Value
Shelton Group Survey: Homeowners Are Missing the Link Between Energy Efficiency & Home Value
Published on November 14, 2013
About a 4 minute read

KNOXVILLE, Tenn. – A recent study reveals that when it comes to making energy- efficient upgrades to their homes, Americans just don’t think it’s worth it. The study, conducted by Shelton Group, shows that 26 percent of Americans say they prior... View More

Article
Marketing & CommunicationsMarketing & Communications
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
Published on October 24, 2013
About a 3 minute read

While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers ... View More

Article
Consumer Behavior Change
Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts
Published on October 7, 2013
About a 3 minute read

The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More

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