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Shelton Group

We are America's leading marketing communications firm focused entirely in the sustainability/ESG space. We exist to create a market advantage for the organizations that are creating a sustainable, equitable future

Shelton Group

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Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action

9 years ago - “Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market observations and interpretations.

The Answer to Effective Sustainability Marketing? Simple ... But Not Easy
The Answer to Effective Sustainability Marketing? Simple ... But Not Easy

9 years ago - While world leaders were converging in New York last week to debate climate change, I crisscrossed the country to attend three different conferences (thereby adding more carbon to the aforementioned UN debate, I realize). Specifically, I attended the EEBA conference, the Utility Efficiency Exchange and Sustainable Brands' New Metrics '14. At all of these events, I met folks and heard presentations from the private sector’s front lines of energy and environment — all working to create programs and products that will, ultimately, lower our collective environmental footprint.

#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa
#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa

9 years ago - Bill BaueThe final morning of Sustainable Brands’ New Metrics ’14 conference started with an invitation from MC Bill Baue, co-founder of the Sustainability Context Group, to imagine “what if?” sustainability pioneer Donella Meadows were in the room and what she would say.

The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?

9 years ago - Socially and environmentally conscious attitudes are gaining ground, but corresponding purchases and behaviors are stagnant or heading south — and the rebounding economy may be the culprit. That’s the latest finding from Shelton Group’s seventh annual Eco Pulse™ study, released this week. Eco Pulse polls American consumers each year to track shifts in their attitudes, purchases and behaviors related to sustainability.

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Fans More Likely to Attend Sporting Events When Stadiums Compost and Recycle
Fans More Likely to Attend Sporting Events When Stadiums Compost and Recycle

9 years ago - A new survey by the Shelton Group found that nearly one-third of Americans would be more likely to attend a game or concert if the stadium recycled and composted, and one in five say they would buy more food and beverages during the event.A significant number of fans care about the environment, and they’ll vote with their feet - and their beer cups,” said Suzanne Shelton, CEO of the Shelton Group.

Give the People What They Want — Start Selling 'Better'
Give the People What They Want — Start Selling 'Better'

9 years ago - Our annual Eco Pulse study will be out later this month, and we’ll start blogging about what we found over the next few weeks. One consistent theme that we see in this study and last year’s Energy Pulse is this:People want better.They don’t want to feel guilty about how they should do the right thing for the environment, they don’t want to feel scared about the state of the planet, and they don’t want to be told they’re wrong for wanting what they want.

Education Doesn't Change Behavior? I Might Have Been Wrong.
Education Doesn't Change Behavior? I Might Have Been Wrong.

9 years ago - If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do. Nearly every hand goes up, and I say, “See, knowing a thing doesn’t mean you’re going to do a thing.”But I might be wrong.

Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency

10 years ago - Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO Suzanne Shelton about their impacts to date, the “holy grail” of consumer engagement, and the missing ingredient for doing it effectively.Tell us about your "Do 5 Things" (aka Fiveworx) platform — when and how was it developed? How is it different from other tools for engaging people in energy efficiency?

We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases

10 years ago - At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until late last year our studies were consumer-focused, though much of our client work is actually on the business-to-business side. So late last year we fielded our first-ever B2B Pulse study to better understand the role sustainability plays as business decision-makers are making purchasing decisions.

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From CEOs to purchasing managers, business decision makers are people, too
From CEOs to purchasing managers, business decision makers are people, too

10 years ago - January 21, 2014 – A recent study found personal belief drives business decision makers as much, if not more than stated corporate sustainability goals and objectives. And, while some are driven by their own personal commitment, owners and CEOs, overall, are not sold on sustainability as a competitive advantage.

Shelton Group Survey: Homeowners Are Missing the Link Between Energy Efficiency & Home Value
Shelton Group Survey: Homeowners Are Missing the Link Between Energy Efficiency & Home Value

10 years ago - KNOXVILLE, Tenn. – A recent study reveals that when it comes to making energy- efficient upgrades to their homes, Americans just don’t think it’s worth it. The study, conducted by Shelton Group, shows that 26 percent of Americans say they prioritize energy-efficient home improvements over aesthetic ones, yet projects planned for the near future indicate higher propensity for remodeling kitchens and baths than for energy efficiency improvements like adding insulation or replacing HVAC units.

J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

10 years ago - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts

10 years ago - The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national economics, social mores, political and religious beliefs and fear.Clients are always asking us to develop “education” campaigns to change attitudes or behaviors, thinking (logically) that if people only understood the facts, they’d change their behavior.

Webinar: Making the Business Case for Sustainability
Webinar: Making the Business Case for Sustainability

10 years ago - KNOXVILLE, Tenn., August 13, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its next webinar will focus on sustainability as both an offensive and defensive business strategy. “Our Eco Pulse™ 2013 survey found that 48 percent of Americans say a company’s environmental reputation is important to their purchase decisions,” said Suzanne Shelton, CEO and founder of Shelton Group. “To that end, telling your company’s corporate sustainability story has both risks and benefits, and without understanding those fully, you might not be able to make the right decisions about allocating your resources.”

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Goodbye Tree Huggers, Hello Brand Huggers
Goodbye Tree Huggers, Hello Brand Huggers

10 years ago - KNOXVILLE, Tenn., June 26, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today the release of its sixth annual Eco Pulse™ study. The findings about America’s “greenest” consumer segment might surprise you.

Case Study: How We Changed the Behavior of Littering
Case Study: How We Changed the Behavior of Littering

11 years ago - Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining economy has given Americans more immediate worries to focus on. One environmental issue that has definitely bucked this trend is trash.In our Green Living Pulse™ study, throwing trash out of the car window was the only environmentally related behavior that a majority of Americans (63 percent) would be very embarrassed to get caught doing.

How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation

11 years ago - For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list.

Storytelling the Overriding Theme on Final Day of SB '13
Storytelling the Overriding Theme on Final Day of SB '13

11 years ago - There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.

Brands: The Historical Leaders in Creating Consumer Behavior Change
Brands: The Historical Leaders in Creating Consumer Behavior Change

11 years ago - Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years.

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Shelton Group Launches New Site for Marketing Insights and Inspiration
Shelton Group Launches New Site for Marketing Insights and Inspiration

11 years ago - KNOXVILLE, Tenn., June 4, 2013 – Today Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, launched a new online periodical, Shelton Insights, centered on sustainability marketing.