Shelton Group

Shelton Group

Shelton Group is tagged in 41 stories. Page 2 of 3.
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency

5 years ago - Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO Suzanne Shelton about their impacts to date, the “holy grail” of consumer engagement, and the missing ingredient for doing it effectively.Tell us about your "Do 5 Things" (aka Fiveworx) platform — when and how was it developed? How is it different from other tools for engaging people in energy efficiency?

We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases

5 years ago - At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until late last year our studies were consumer-focused, though much of our client work is actually on the business-to-business side. So late last year we fielded our first-ever B2B Pulse study to better understand the role sustainability plays as business decision-makers are making purchasing decisions.

From CEOs to purchasing managers, business decision makers are people, too
From CEOs to purchasing managers, business decision makers are people, too

5 years ago - January 21, 2014 – A recent study found personal belief drives business decision makers as much, if not more than stated corporate sustainability goals and objectives. And, while some are driven by their own personal commitment, owners and CEOs, overall, are not sold on sustainability as a competitive advantage.

Shelton Group Survey: Homeowners Are Missing the Link Between Energy Efficiency & Home Value
Shelton Group Survey: Homeowners Are Missing the Link Between Energy Efficiency & Home Value

5 years ago - KNOXVILLE, Tenn. – A recent study reveals that when it comes to making energy- efficient upgrades to their homes, Americans just don’t think it’s worth it. The study, conducted by Shelton Group, shows that 26 percent of Americans say they prioritize energy-efficient home improvements over aesthetic ones, yet projects planned for the near future indicate higher propensity for remodeling kitchens and baths than for energy efficiency improvements like adding insulation or replacing HVAC units.

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J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

5 years ago - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts

6 years ago - The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national economics, social mores, political and religious beliefs and fear.Clients are always asking us to develop “education” campaigns to change attitudes or behaviors, thinking (logically) that if people only understood the facts, they’d change their behavior.

Webinar: Making the Business Case for Sustainability
Webinar: Making the Business Case for Sustainability

6 years ago - KNOXVILLE, Tenn., August 13, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its next webinar will focus on sustainability as both an offensive and defensive business strategy. “Our Eco Pulse™ 2013 survey found that 48 percent of Americans say a company’s environmental reputation is important to their purchase decisions,” said Suzanne Shelton, CEO and founder of Shelton Group. “To that end, telling your company’s corporate sustainability story has both risks and benefits, and without understanding those fully, you might not be able to make the right decisions about allocating your resources.”

Goodbye Tree Huggers, Hello Brand Huggers
Goodbye Tree Huggers, Hello Brand Huggers

6 years ago - KNOXVILLE, Tenn., June 26, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today the release of its sixth annual Eco Pulse™ study. The findings about America’s “greenest” consumer segment might surprise you.

Case Study: How We Changed the Behavior of Littering
Case Study: How We Changed the Behavior of Littering

6 years ago - Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining economy has given Americans more immediate worries to focus on. One environmental issue that has definitely bucked this trend is trash.In our Green Living Pulse™ study, throwing trash out of the car window was the only environmentally related behavior that a majority of Americans (63 percent) would be very embarrassed to get caught doing.

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How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation

6 years ago - For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list.

Storytelling the Overriding Theme on Final Day of SB '13
Storytelling the Overriding Theme on Final Day of SB '13

6 years ago - There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.

Brands: The Historical Leaders in Creating Consumer Behavior Change
Brands: The Historical Leaders in Creating Consumer Behavior Change

6 years ago - Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years.

Shelton Group Launches New Site for Marketing Insights and Inspiration
Shelton Group Launches New Site for Marketing Insights and Inspiration

6 years ago - KNOXVILLE, Tenn., June 4, 2013 – Today Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, launched a new online periodical, Shelton Insights, centered on sustainability marketing.

Welcome to Our Issue in Focus on Driving Behavior Change
Welcome to Our Issue in Focus on Driving Behavior Change

6 years ago - It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage.

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Suzanne Shelton to Discuss Sustainability Storytelling at Sustainable Brands with Grainger and Kohler
Suzanne Shelton to Discuss Sustainability Storytelling at  Sustainable Brands with Grainger and Kohler

6 years ago - KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Suzanne Shelton will be presenting at Sustainable Brands for the third year in a row. At this year’s conference, held June 3-6 in San Diego, she’ll lead a session called Storytelling for Organizational Engagement: Selling Sustainability Internally. Shelton will present alongside Jeff Rehm, Corporate Sustainability Manager with Grainger, the world’s largest maintenance, repair and operations (MRO) company and Rob Zimmerman, Manager--Engineering, Water Conservation, and Sustainability at Kohler, the global leader in kitchen and bath products. The session will be held Thursday, June 6 at 2 PM.

Lee Ann Head to Present The Power of Purpose
Lee Ann Head to Present The Power of Purpose

6 years ago - KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Lee Ann Head, Vice President of Research at Shelton Group, will present parts of the firm’s latest Eco Pulse findings at the Sustainable Brands conference, held June 3-6 in San Diego. Titled, The Power of Purpose, Head will discuss Shelton’s findings, while tying them to how companies can better connect with the green consumer.

How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration

6 years ago - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.

Shelton Group Hires Brooks Clark as Managing Editor
Shelton Group Hires Brooks Clark as Managing Editor

6 years ago - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that it has added Brooks Clark as Managing Editor of Shelton Insights, the agency’s soon-to-be-launched, web-based news service. “This is an exciting move for us a company because we’re expanding our service offering and exploring more ways to share our insights,” said Suzanne Shelton, founder and CEO of Shelton Group. “With Brooks’ extensive writing and editing experience, I know he will do a great job in pioneering this initiative.”

Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements
Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements

6 years ago - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in many behaviors, including those listed below: • Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent • Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent In addition, the survey found: • 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings

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13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends
13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends

6 years ago - As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.

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