Shelton Group
We are America's leading marketing communications firm focused entirely in the sustainability/ESG space. We exist to create a market advantage for the organizations that are creating a sustainable, equitable future
We support companies to leverage their efforts in sustainability and CSR to build brand affinity, drive sales, attract & retain talent and support positive investor outcomes.
For 15 years we’ve been polling the market to deeply understand beliefs & expectations related to sustainability & CSR, and how those mindsets drive brand preferences & product purchases. Those insights allow us to create marketing strategies, Communication Constructs, content & campaigns that build a market advantage for our clients as a result of the meaningful work they’re doing to change the outcome for our world.
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More
Brands Are Shaping a Better Future by Designing for How People Live
SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully... View More
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More
Stop Greenwashing and Start Verifying!
The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability ... View More
Stop Greenwashing and Start Verifying!
The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability ... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Solving for Circularity: How the Recycling Partnership Leverages Industry Partners to Improve Today's Recycling System
Join The Recycling Partnership, Proctor & Gamble, and Eastman as they discuss the opportunities and challenges of improving today’s recycling system and how molecular recycling is helping brands meet circular plastic goals.... View More
Words Matter: Here’s What the Market Actually Understands
We all throw around a lot of umbrella words…eco-friendly, sustainable, green…and a lot of very specific terms, like “made of renewable materials,” “carbon footprint” and “net zero.” But does anybody we’re talking to via our corporat... View More
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. ... View More
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’
Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that. ... View More
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustaina... View More
Even COVID Can’t Stop Sustainable Packaging
As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable P... View More
US Consumers More Concerned About Ocean Plastic Than Climate Change
New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible. ... View More
Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not o... View More
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More
Show Me the … Health Benefits?
Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one. ... View More
EDF Unveils Crowdsourced Platform to Accelerate Sustainable Supply Chains
Supply Chain Solutions Center offers tools to help supply chain professionals meet corporate environmental targets. ... View More
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More
