What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More
Increasingly, brands and retailers find themselves with a shared goal: translating sustainability efforts into corresponding consumer action. Transitioning intent to action is a journey for most brands, especially when it involves changing long-estab... View More
As brands innovate their products to be more sustainable, communicating those innovations and encouraging consumers to change their behavior becomes an important – and challenging – part of the emissions reduction equation, especially when those ... View More
Living more sustainably is an aspiration for almost everyone – study after study tells us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In this session, Porter Novelli wil... View More