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Generating Impactful New Eco-Habits Through the Power of Collaboration

As brands innovate their products to be more sustainable, communicating those innovations and encouraging consumers to change their behavior becomes an important – and challenging – part of the emissions reduction equation, especially when those behaviors have been ingrained for decades. In this session, join Tide, Hanes, GE Appliances and World Wildlife Fund to hear how leading industry and environmental voices are collaborating across the value chain to overcome behavior change barriers and establish an impactful new eco-habit: washing laundry in cold water. Session highlights will include a look into the data-driven insights and strategies guiding their efforts, key learnings and progress around consumer engagement, and tangible takeaways for other brands along the habit change journey, including the importance of collaboration and how to find and form long-lasting, impactful partnerships.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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