Increasingly, brands and retailers find themselves with a shared goal: translating sustainability efforts into corresponding consumer action. Transitioning intent to action is a journey for most brands, especially when it involves changing long-established consumer behaviors.
During this session, hear from Tide and Walmart about how their innovative collaboration is going beyond the traditional aisle endcap to drive broad adoption of a meaningful eco-habit – washing in cold water. Learn how the brand-retailer Cold Collab case study is putting consumer delight at the forefront and using a mix of creative in-store, digital, and guerilla marketing activations to deliver key business goals.
Key Takeaways:
* How to form mutually beneficial, long-lasting collaborations that can move the needle
* How to use data-driven insights to engage consumers with a communications strategy that works
* Applying behavior change frameworks to encourage more sustainable habits (and break bad ones) amongst consumers