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Retail Insights:
The Business Case for Breakthrough Eco-Innovation (Sponsored)

Increasingly, brands and retailers find themselves with a shared goal: translating sustainability efforts into corresponding consumer action. Transitioning intent to action is a journey for most brands, especially when it involves changing long-established consumer behaviors. During this session, hear from Tide and Walmart about how their innovative collaboration is going beyond the traditional aisle endcap to drive broad adoption of a meaningful eco-habit – washing in cold water. Learn how the brand-retailer Cold Collab case study is putting consumer delight at the forefront and using a mix of creative in-store, digital, and guerilla marketing activations to deliver key business goals. Key Takeaways: * How to form mutually beneficial, long-lasting collaborations that can move the needle * How to use data-driven insights to engage consumers with a communications strategy that works * Applying behavior change frameworks to encourage more sustainable habits (and break bad ones) amongst consumers

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October 13-16, 2025
SB'25 San Diego
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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