Procter & Gamble
At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
Gillette® Launches Planet KIND, a New Line of Products That Are Kind to Skin and the Planet
Each Purchase Prevents Plastic from Entering the Ocean Through Plastic Bank Partnership ... View More
Trending: Welcome to the Age of Stakeholder Capitalism
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. ... View More
The Business of Sport Starts to Find Purpose
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More
Global Coalition to Tackle Urban Water Crisis, Address Climate Change Through Public-Private Collaboration
Launched today, the 50L Home Coalition (Coalition) is a global action-oriented platform addressing two of the world’s most pressing challenges: water security and climate change. ... View More
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. ... View More
Corporate Collaboration Drives Recovery from Historic Wildfires
Cross-sector collaborations help ensure that this high-impact work is carried out with urgency and awareness. Through our Wildfire Restoration Collaborative, eight of our major corporate partners have committed to help drive awareness and action arou... View More
How WestRock Is Collaborating Its Way Toward a More Circular Economy
Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition. ... View More
The Craft of Creativity
Join us in conversation with some of the world’s most highly valued brand and creative leaders as we discuss insights and observations on ensuring ‘Excellence is in the Execution’. This conversation will be focused on how the ‘craft’ of cre... View More
Socio-Cultural Trend Tracker Research Results
We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’... View More
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
P&G Embraces Natural Climate Solutions to Achieve Global Climate Neutrality
The goal is to reduce its GHGs by 50%, use 100% renewable electricity at all manufacturing sites by 2030, and advance natural climate solutions to achieve carbon neutrality for the decade. ... View More
Cartwright to Brands: Look Inward Before Responding to Social Issues
Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More
How to Future-Proof Brands and Create Culture Change in Challenging Times
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More
Procter & Gamble and Cargill collaborate to bring nature-powered innovation, fueling the future for more sustainable products
The collaboration leverages P&G’s award-winning technology and Cargill’s bioindustrial expertise to deliver greener alternatives in the personal care space. ... View More
Procter & Gamble: Herbal Essences Announces Commitment to Help Mitigate Biodiversity Loss
Herbal Essences & the Royal Botanic Gardens, Kew pledge to help save 20 endangered plants from extinction in 2020 ... View More
Regenerative Business, Part 1: The History and Practice of 'Regeneration'
In anticipation of her upcoming keynote at SB'20 Long Beach, we revisit this groundbreaking blog series from renowned author and regenerative business expert, Carol Sanford. This is part 1 of 5. ... View More
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an op... View More
Tech for a Better World: A Look at Standout Products from CES 2020
Health. Accessibility. Food. Smart everything. CES 2020 showed that technology should not only be about greater speed or convenience in our lives — it should positively impact people and the world. ... View More
Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future
We know, of course, that no matter how many bold ambitions a company has, it cannot change the world alone. But through collaborative effort, the impact companies can make is multiplied, often many times over. ... View More
