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Socio-Cultural Trend Tracker Research Results

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We’ll be sharing the results of our recent socio-cultural trend tracker research, assessing the consumer ‘intention to action’ gap. We’ll be reporting on consumer progress against adopting the nine most sustainable behaviors, and consumers’ perception of brands as catalysts for behavior change. We’ll also be sharing the latest brand trust scores in the time of COVID-19 and other stressors, and discussing the results and the implications for brands, in live conversation with global brand leaders.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Tuesday, July 1, 2025
The CMO + CSO Power Partnership: Boosting Brand Value Together
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Sponsored by Ipsos North America
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
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