With more than thirty years in brand management and innovation, Virginie has broad experience across multiple categories which has built her skills in global to local brand management.
She has worked on several of P&G’s multi billion dollar brands, including: Pantene, Ariel/Tide, and Pampers. Virginie has extensive international experience, having been based in France, the United Kingdom, Switzerland and the United States. Today, Virginie serves as P&G’s Chief Sustainability Officer where her mission is to develop the company’s strategies and goals on sustainability and operationalize them across businesses and regions.
Virginie Helias is tagged in 10 stories.
Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation Roadmap (SM). Built for an executive audience, the first-of-its-kind Roadmap is a framework any organization can use as a compass towards setting goals and measuring progress towards becoming a truly "sustainable brand." - 4 years ago
Walking the Talk /
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship — in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 14th article in the series. - 4 years ago
Walking the Talk /
It’s already been a busy year for Procter & Gamble – full of new milestones, goals and partnerships aimed at continuing to improve its products and operations along the entire value chain.
We caught up with P&G’s VP of Global Sustainability, Virginie Helias, ahead of her upcoming keynote at SB’17 Detroit, to hear the latest on the company’s progress on its multifaceted sustainability agenda. - 5 years ago
Chemistry, Materials & Packaging /
Today, at the World Economic Forum annual meeting in Davos, Switzerland, The Procter & Gamble Company announced that Head & Shoulders (H&S), the world’s #1 shampoo brand, will produce the world’s first recyclable shampoo bottle made from up to 25 percent recycled beach plastic. - 5 years ago
With over 20 years working in various roles at Procter & Gamble, Virginie Helias is a brand and innovation veteran. A member of the Sustainable Brands advisory board, she was recently promoted from P&G's global director of sustainability to replace Len Sauers as VP of global sustainability. We caught up with Helias to learn more about her new role, the most exciting challenges ahead and lessons she’s learned along the way. - 5 years ago