Virginie Helias

Chief Sustainability Officer
Procter & Gamble

With more than thirty years in brand management and innovation, Virginie has broad experience across multiple categories which has built her skills in global to local brand management.

She has worked on several of P&G’s multi billion dollar brands, including: Pantene, Ariel/Tide, and Pampers. Virginie has extensive international experience, having been based in France, the United Kingdom, Switzerland and the United States. Today, Virginie serves as P&G’s Chief Sustainability Officer where her mission is to develop the company’s strategies and goals on sustainability and operationalize them across businesses and regions.

Virginie Helias is tagged in 11 stories.
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’

Leadership / This week at SB'22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind. - 1 month ago

Embedded: 5 Factors for Rooting Sustainability in Your Organization
Embedded: 5 Factors for Rooting Sustainability in Your Organization

Organizational Change / In a recent conversation with Virginie Helias, VP and Chief Sustainability Officer at P&G, we discussed how to successfully embed sustainability. Virginie shared the top five factors that she believes are critical to rooting sustainability within an organization. - 3 years ago

SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife

Collaboration / Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. - 3 years ago

Member Spotlight: Virginie Helias from Procter & Gamble on the power of brands as change agents and making sustainability irresistible
Member Spotlight: Virginie Helias from Procter & Gamble on the power of brands as change agents and making sustainability irresistible

Member Spotlight / We recently spoke with Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G), about why she’s optimistic about the future of sustainability and what drives her passion for her work. - 3 years ago

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SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability
SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability

Collaboration / Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation Roadmap (SM). Built for an executive audience, the first-of-its-kind Roadmap is a framework any organization can use as a compass towards setting goals and measuring progress towards becoming a truly "sustainable brand." - 4 years ago

Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability
Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability

Press Release / New tool provides a clear pathway for companies approaching and defining sustainability goals. - 4 years ago

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

Organizational Change / The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. - 4 years ago

P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy
P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy

Walking the Talk / News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship — in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 14th article in the series. - 5 years ago

Virginie Helias: How P&G Is Helping to ‘Redefine the Good Life’
Virginie Helias: How P&G Is Helping to ‘Redefine the Good Life’

Walking the Talk / It’s already been a busy year for Procter & Gamble – full of new milestones, goals and partnerships aimed at continuing to improve its products and operations along the entire value chain. We caught up with P&G’s VP of Global Sustainability, Virginie Helias, ahead of her upcoming keynote at SB’17 Detroit, to hear the latest on the company’s progress on its multifaceted sustainability agenda. - 5 years ago

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P&G's Head & Shoulders Launches World's First Recyclable Shampoo Bottle Made with Beach Plastic
P&G's Head & Shoulders Launches World's First Recyclable Shampoo Bottle Made with Beach Plastic

Chemistry, Materials & Packaging / Today, at the World Economic Forum annual meeting in Davos, Switzerland, The Procter & Gamble Company announced that Head & Shoulders (H&S), the world’s #1 shampoo brand, will produce the world’s first recyclable shampoo bottle made from up to 25 percent recycled beach plastic. - 5 years ago

Virginie Helias: The Power of Purpose and Partnerships, and What They Mean for P&G
Virginie Helias: The Power of Purpose and Partnerships, and What They Mean for P&G

Leadership / With over 20 years working in various roles at Procter & Gamble, Virginie Helias is a brand and innovation veteran. A member of the Sustainable Brands advisory board, she was recently promoted from P&G's global director of sustainability to replace Len Sauers as VP of global sustainability. We caught up with Helias to learn more about her new role, the most exciting challenges ahead and lessons she’s learned along the way. - 6 years ago

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