Virginie Helias

Chief Sustainability Officer
Procter & Gamble

With 26 years of experience at Procter & Gamble in Brand Management and Innovation, Virginie is one of the most senior marketing leaders at P&G with a broad experience across multiple categories and global to local brand management expertise.

She has international experience (France, UK, Switzerland and United States). Prior to her current position, she was the Western Europe Franchise Leader for Ariel, one of P&G largest (billion dollar) brands.

She is also recognized for her visioning, change management and leadership development skills. She is a certified coach.

In the past 3 years, she has taken increasing responsibilities in Sustainability, ranging from leading Sustainability Innovation for Fabric Care – P&G biggest footprint category, designing and commercializing Ariel Excel Gel – one of P&G Sustainability Innovation hallmarks --and developing the Future Friendly multi-brand program.

In July 2012, she was nominated to the newly created position of Global Commercial Director for Sustainability, working across all P&G categories and regions. Her mission is to embed sustainability into the innovation, brand building and everyday business practices at P&G.

Virginie lives in Geneva, Switzerland, with her husband and 3 children. She is a long distance runner.

Virginie Helias is tagged in 10 stories.
Embedded: 5 Factors for Rooting Sustainability in Your Organization
Embedded: 5 Factors for Rooting Sustainability in Your Organization

Organizational Change / In a recent conversation with Virginie Helias, VP and Chief Sustainability Officer at P&G, we discussed how to successfully embed sustainability. Virginie shared the top five factors that she believes are critical to rooting sustainability within an organization. - 1 month ago

SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife

Collaboration / Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. - 2 months ago

Member Spotlight: Virginie Helias from Procter & Gamble on the power of brands as change agents and making sustainability irresistible
Member Spotlight: Virginie Helias from Procter & Gamble on the power of brands as change agents and making sustainability irresistible

Member Spotlight / We recently spoke with Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G), about why she’s optimistic about the future of sustainability and what drives her passion for her work. - 5 months ago

SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability
SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability

Collaboration / Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation Roadmap (SM). Built for an executive audience, the first-of-its-kind Roadmap is a framework any organization can use as a compass towards setting goals and measuring progress towards becoming a truly "sustainable brand." - 1 year ago

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Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability
Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability

Press Release / New tool provides a clear pathway for companies approaching and defining sustainability goals. - 1 year ago

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

Organizational Change / The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. - 1 year ago

P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy
P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy

Walking the Talk / News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship — in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 14th article in the series. - 1 year ago

Virginie Helias: How P&G Is Helping to ‘Redefine the Good Life’
Virginie Helias: How P&G Is Helping to ‘Redefine the Good Life’

Walking the Talk / It’s already been a busy year for Procter & Gamble – full of new milestones, goals and partnerships aimed at continuing to improve its products and operations along the entire value chain. We caught up with P&G’s VP of Global Sustainability, Virginie Helias, ahead of her upcoming keynote at SB’17 Detroit, to hear the latest on the company’s progress on its multifaceted sustainability agenda. - 2 years ago

P&G's Head & Shoulders Launches World's First Recyclable Shampoo Bottle Made with Beach Plastic
P&G's Head & Shoulders Launches World's First Recyclable Shampoo Bottle Made with Beach Plastic

Chemistry, Materials & Packaging / Today, at the World Economic Forum annual meeting in Davos, Switzerland, The Procter & Gamble Company announced that Head & Shoulders (H&S), the world’s #1 shampoo brand, will produce the world’s first recyclable shampoo bottle made from up to 25 percent recycled beach plastic. - 2 years ago

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Virginie Helias: The Power of Purpose and Partnerships, and What They Mean for P&G
Virginie Helias: The Power of Purpose and Partnerships, and What They Mean for P&G

Leadership / With over 20 years working in various roles at Procter & Gamble, Virginie Helias is a brand and innovation veteran. A member of the Sustainable Brands advisory board, she was recently promoted from P&G's global director of sustainability to replace Len Sauers as VP of global sustainability. We caught up with Helias to learn more about her new role, the most exciting challenges ahead and lessons she’s learned along the way. - 3 years ago

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