Future-Proofing Our Brands: The Power of the CMO+CSO Connection. One of the most powerful connections we see in business today is the emerging connection between the CSO and CMO. The way this connection has, and is taking shape is different from company to company. We'll hear from some of our community leaders share the catalysts and choices they've made as they have brought these two key stakeholders in to closer collaboration, learn the rationale for their decisions, obstacles they've encountered and how they've overcome them, and tips for making the most out of the relationship.