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Marc Pritchard

Chief Brand Officer
Procter & Gamble

Marc Pritchard is Chief Brand Officer at Procter & Gamble, where he is responsible for P&G’s brand building disciplines worldwide.

Marc sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.

Marc is a veteran of P&G for more than three decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure anti-perspirant/deodorant brand. He has 20+ years of progressive experience in the Health & Beauty categories, which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product and operational innovation, Marc also served as president of Global Strategy for three years, driving sustainable growth and expanded productivity for P&G. He was appointed P&G’s chief marketing officer in 2008.

As P&G’s top brand builder, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry.

Marc Pritchard is tagged in 10 assets.
Video
The Craft of Creativity

Join us in conversation with some of the world’s most highly valued brand and creative leaders as we discuss insights and observations on ensuring ‘Excellence is in the Execution’. This conversation will be focused on how the ‘craft’ of cre... View More

Video
Future-Proofing Our Brands: The Power of the CMO+CSO Connection - Q&A

The CMO+CSO connection takes a different shape from company to company. Hear Q&A from community leaders about the catalysts and choices they’ve made as they have brought these two key stakeholders into closer collaboration.... View More

Video
Future-Proofing Our Brands: The Power of the CMO+CSO Connection

Future-Proofing Our Brands: The Power of the CMO+CSO Connection. One of the most powerful connections we see in business today is the emerging connection between the CSO and CMO. The way this connection has, and is taking shape is different from comp... View More

Video
Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative

This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More

Article
Over 2,000 Delegates Gather to Share Insights at SB'19 Tokyo

Sustainable Brands 2019 Tokyo (SB'19 Tokyo) was held on March 6-7, at the Hilton Tokyo. 189 leaders from both domestic and foreign companies and NGOs, and more than 2,240 participants took part. ... View More

Article
Inspiring Consumers – and Companies – to Make Healthier Choices

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Video
The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand

The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand SB'18 Vancouver Tuesday 5 June ----- Marc Pritchard, Chief Brand Officer of Procter & Gamble, will share insight into how P&G... View More

Article
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More

Article
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s ... View More

Article
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’1... View More

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