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Procter & Gamble

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.

Procter & Gamble

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SB Corporate Members Named to Dow Jones Sustainability 2018 Indices
SB Corporate Members Named to Dow Jones Sustainability 2018 Indices

5 years ago - The Dow Jones Sustainability Indices for 2018 have been released, with many Sustainable Brands Corporate Members retaining their spots as global sustainability leaders. Created in 1999, the Dow Jones Sustainability Indices benchmark sustainability performance and sustainability investment for companies around the globe. Companies are assessed based on corporate economic, social, and environmental performance.

Procter & Gamble Earns Top Honors in Dow’s 2018 30th Awards for Packaging Innovation
Procter & Gamble Earns Top Honors in Dow’s 2018 30th Awards for Packaging Innovation

5 years ago - Today, The Dow Chemical Company (Dow) announced the winners of the 2018 30th Awards for Packaging Innovation, which recognizes the packaging industry’s top achievements in innovative packaging designs, materials, technologies and processes.

P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World

5 years ago - In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective can disrupt and improve the world. Gillette Venus is partnering with 10 up-and-coming female directors to create video content spotlighting the importance of a woman’s point of view and sharing unique perspectives on the positive impact this can have on the world. The brand is also partnering with actress/director Regina King to serve as a voice of inspiration to the directors, providing tips and advice on success so they can elevate their voices in the industry.

A Step Change to More Recyclable Consumer Goods; Spearheaded by P&G and Tesco
A Step Change to More Recyclable Consumer Goods; Spearheaded by P&G and Tesco

5 years ago - The UK only recycles 39%¹ of the plastics used which is why Tesco and P&G signed the UK Plastic Pact in April this year, aiming to have all plastic packaging reused, recycled or composted by 2025. However, this is not an easy task to undertake, with one third of supermarket plastic so hard to recycle². That is why iconic P&G brands Fairy and Head & Shoulders are launching new, bottles, made from up to 100% recycled plastic, including beach plastic which was collected and recycled in partnership with TerraCycle. Fairy dish and Head & Shoulders shampoo bottles will be sold exclusively at Tesco.

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Circulate Capital Launches to Invest in Solutions to Ocean Plastic Crisis
Circulate Capital Launches to Invest in Solutions to Ocean Plastic Crisis

6 years ago - Circulate Capital, a new impact-focused investment management company, launched today in partnership with Closed Loop Partners, a firm that invests in companies, technology and recycling infrastructure to advance the circular economy; and Ocean Conservancy, a leading nonprofit environmental advocacy organization working to protect the world’s oceans.

P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising

6 years ago - Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity.

The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious

6 years ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.

New Collaboratory Forming to Strengthen Sustainability ‘Pull Factor’
New Collaboratory Forming to Strengthen Sustainability ‘Pull Factor’

6 years ago - For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought out for their sustainability attributes alone. Creating lust, craving or desire for sustainability requires a deep understanding of the core human emotions that drive action, and a knowledge of how to reliably elicit these emotions in a market setting.

Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices

6 years ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen

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Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

6 years ago - It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.

The Future Looks Brighter Thanks to Prospective Sustainability Innovations for Procter & Gamble’s Tide®
The Future Looks Brighter Thanks to Prospective Sustainability Innovations for Procter & Gamble’s Tide®

6 years ago - Today Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which can compel consumers to use more energy and water to compensate. Tide Research Fellow Phillip Vinson, PhD, and Tide Senior Scientist Patrick Stenger, PhD, gave presentations at the 2018 American Oil Chemists Society Annual Meeting and the 22nd International Symposium on Surfactants in Solution, respectively.

SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability
SB Brand Transformation Roadmap to Help Companies on Journey to True Sustainability

6 years ago - Yesterday at SB'18 Vancouver, Kevin Hagen — VP of Environment, Social and Governance Strategy at Iron Mountain — and Dimitar Vlahov, Director of Content Development at Sustainable Brands (SB), offered a sneak peek at the SB Brand Transformation Roadmap (SM). Built for an executive audience, the first-of-its-kind Roadmap is a framework any organization can use as a compass towards setting goals and measuring progress towards becoming a truly "sustainable brand."

Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability
Sustainable Brands Launches Self-Assessment Tool for Brands Navigating Sustainability

6 years ago - The SB Brand Transformation RoadmapSM launches today at SB’18 Vancouver as a pioneering self-assessment tool that provides a comprehensive process plan for continuous improvement in sustainability. A first of its kind, it is specifically designed for mainstream brands and businesses who are navigating their journey towards more sustainable business practices.

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

6 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.

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BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life

6 years ago - Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life.

Sustainable Brands Reveals Final Program Details for SB’18 Vancouver
Sustainable Brands Reveals Final Program Details for SB’18 Vancouver

6 years ago - Sustainable Brands recently announced final program details for SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Programming this year will take place on the mainstage, through breakout sessions and workshops, and in the Activation Hub, the central networking and collaboration hub of the conference.

P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

6 years ago - In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s top five paradigms to shift:

Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network
Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network

6 years ago - SAN FRANCISCO, May 30, 2018 - Sustainable Brands® recently announced that Darren Beck has been promoted to Vice President of the SB Corporate Member Network. Beck joined the company’s leadership team as Senior Director of Corporate Membership 18 months ago to further develop and enhance the growing SB Corporate Member Network. He brought a wealth of experience in sustainability, CSR and social impact, having spent 15 years with Sprint, including as Director of Environmental Initiatives. Since that time, he and his team have maintained a member retention rate of more than 80 percent and are on track to grow the network nearly 50 percent in 2018.

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

6 years ago - Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners.

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Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging
Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging

6 years ago - Collaborative efforts are advancing sustainability in the beauty industry. FIrst, supported by contributions from major brands and retailers, Forum for the Future and The Sustainability Consortium (TSC) have produced a draft assessment tool for evaluating the sustainability of beauty and personal care products, with the goal of simplifying and aligning the wide array of product assessment criteria in use today.