The ROI of Sustainability, Part 2:
Sources of Financial Value and Effectively Communicating Analyses

The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Thursday, July 24, 2025
12:00pm EST / 9:00am PST / 5:00pm GMT / 6:00pm CET
Sponsored By
SB in Partnership with Valutus
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Part 2 of our Masterclass on the ROI of Sustainability will dive into ROI techniques you can apply to your own situation right away, accompanied by concrete real-world examples that bring said techniques to life. The session will highlight the true value that sustainability creates and explain why so much of the success of sustainability-ROI modeling hinges on identifying and quantifying ‘submerged value.’

In addition, the session will demonstrate time-tested ways to communicate the ROI results of sustainability.

And, just as in every part of this series, attendees will leave with specific resources they can put to use immediately.

What you’ll learn in Part 2:

  • How to build your ROI presentation in a way that resonates with your key audiences
  • Why most of the value of sustainability is submerged (i.e., hidden until you know where to look), and how to surface it and quantify it reliably
  • How to be wiser in choosing your assumptions and more deliberate with your language, especially when facing skepticism or hostility

Can’t join in real time? Register for the series anyway and we’ll send you the recordings!

Watch the Replay

Missed the live session? You can catch up on everything we covered by watching the full replay here:

View the Part 2 Replay

Up Next: The ROI of Sustainability Part 3: Breaking Down Walls and Finding Allies to Navigate Tough Obstacles In Part 3 of the ROI of Sustainability Masterclass, we’ll tackle some of the most challenging scenarios sustainability leaders face today:

  • How to be seen as a strong and credible messenger
  • How to respond to pushback or skepticism
  • How to build buy-in with limited time or resources
  • How to create strategic alliances in tough markets

You’ll walk away with practical tools and specific language you can use to navigate complex internal dynamics and build momentum.

Part 3 takes place on September 11 — Register now to save your spot and receive the replay if you can’t attend live.

Moderators

Suzanne Shelton
President & CEO
Shelton Group

Suzanne Shelton is CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors.

Speakers

Gwen Migita
Thought Leader, Policy & Social Impact
Migita Vu Collaborators

Gwen Migita is a thought leader in the crossroads of sustainability and social equity among large corporations and advocacy organizations. Her work involves leveraging a virtuous circle to grow revenue in a purposeful workplace while working toward net social good.

Tensie Whelan
Founding Director
NYU Stern Center for Sustainable Business

Tensie Whelan is Distinguished Professor of Practice at NYU Stern and Founding Director of NYU Stern Center for Sustainable Business.

Alessandro Carlucci
Chairman of BSR (Business for Social Responsibility), Former CEO of Natura