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NYU Stern Center for Sustainable Business

NYU Stern Center for Sustainable Business

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The NYU Stern Center for Sustainable Business (CSB) was founded on the principle that sustainable business is good business, and is proving the value of sustainability for business management and performance at a time when people and the planet need it most.

At CSB, we aim to help future and current business leaders embrace proactive and innovative mainstreaming of sustainability, resulting in competitive advantage and resiliency for their companies as well as a positive impact for society.

NYU Stern Center for Sustainable Business is tagged in 9 assets.
Video
Research Insights: Sustainability Claims that Drive Consumer Purchase
Research Insights: Sustainability Claims that Drive Consumer Purchase
Published on April 30, 2024
Runtime: 56:07

Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More

Article
Marketing & Communications
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Published on October 24, 2023
About a 9 minute read

Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More

Video
Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase
Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase
Published on October 19, 2023
Runtime: 16:58

As the polycrisis keeps piling on existential challenges for businesses and societies, consumer demand continues to be a key driver for companies to scale investments at the pace necessary to combat climate change and other urgent issues. Marketers h... View More

Slides
Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase
Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase
Published on October 19, 2023

As the polycrisis keeps piling on existential challenges for businesses and societies, consumer demand continues to be a key driver for companies to scale investments at the pace necessary to combat climate change and other urgent issues. Marketers h... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on October 16, 2023
Runtime: 1:53:37

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on October 16, 2023

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Article
Consumer Behavior ChangeMarketing & Communications
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
Published on November 3, 2022
About a 5 minute read

68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More

Article
Consumer Behavior ChangeCircular EconomyOrganizational Governance
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Published on April 15, 2021
About a 3 minute read

Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. ... View More

Article
Organizational GovernanceMarketing & Communications
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Published on March 13, 2019
About a 3 minute read

Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More

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