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Daniel Aronson

Founder
Valutus

Daniel Aronson is the founder of Valutus, which specializes in creating value through sustainability and responsibility, the creator of the Value of ValuesTM Model, and the author of the book The Value of Values (MIT Press, February 6, 2024). He has helped clients identify and quantify over $2 billion in sustainability-driven business value.

Daniel coined the term “submerged value” and created the first set of tools for dramatically accelerating double materiality (Materiality ScienceTM).

He has guest lectured at Harvard Business School and MIT Sloan’s Sustainability Lab and has written or been featured in over 100 articles and publications.

Over his career, Daniel has:

▪ Developed Customer ScienceTM and the InVESTTM model, which together quantify the effect of sustainability and responsibility on customer choice and revenue

▪ Developed Impact ScienceTM, which enables companies to assess their true impact on the world—including the impact of their products, operations, and purpose

Daniel is a member of the Advisory Board for Sustainable Brands and served as Chair of the Award Committee for the Spencer Hutchens Social Responsibility Medal and as well as the Ratings & Rankings Council of the Corporate Responsibility Association.

Daniel holds an MBA from the MIT Sloan School of Management, and a BA with High Honors from UC Berkeley. He lives in the New York City area. And if you’ve read this far in his bio, let him know and he’ll buy you a drink.

Daniel Aronson is tagged in 39 assets. Page 1 of 2.
Article
Finding the Value in Values Is More Important Than Ever

There are many things the US election didn’t change — including European regulations, consumer pressures, worsening effects of climate change, and what needs to be done. All of these things mean that investment in sustainability needs to grow, an... View More

Video
How sustainability professionals can do 4x as much with the same resources – innovations for productivity

This session will share the results of a thoughtful investigation of readily-available productivity improvements for sustainability professionals. Valutus has studied the whole range of sustainability teams’ typical responsibilities and identified ... View More

Slides
Beyond compliance: Leveraging new regulation for business value

We have seen an increase in new sustainability reporting regulations coming from the SEC, the State of California, the European Union, and more. At a time when it may seem like the sustainability profession is being strongly ‘pulled’ toward becom... View More

Article
‘The Value of Values’: Lessons from Tony’s Chocolonely

The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter. ... View More

Article
The Only Value Sustainability Can’t Possibly Have

Right now, far too much of the business world is giving sustainability a value of zero, when nothing could be farther from the truth. ... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Article
The V Model: Validity, Vulnerability and Elon Musk

The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model ... View More

Video
The Value of Values

Have you ever heard people say, "We'd like to be more sustainable but we just can't afford it?" This session tackles that objection head on, illustrating how values create value and how to make it visible, measurable, and persuasive – even to skept... View More

Video
D1 The Values of Values and Technology

View Video

Article
Fool Me Twice: Accepting the ‘Now Normal’

It is critical, for business and the planet, that humanity reset our approach to climate events. The future ‘new normal’ is already here. It may bring a new ‘new normal,’ and that will truly be epic — the first time. But we can't continue t... View More

Video
Day 2-B2B3: Cultivating and Training Breakthrough Regenerative Leadership

This discussion will explore a range of ways to acquire and sharpen the skills it takes to be a truly regenerative leader. Panelists bring several decades of combined experience as well as several books and cutting-edge original frameworks to the tab... View More

Article
Never Say Die: Forging Ahead After the Good, the Bad and the Ugly of 2020

Much of the time, 2020 felt like endlessly rolling a heavy stone uphill day upon day, only to watch it tumble down again. Yet, in truth, we have done good work. We have hauled that boulder farther up the slope, in spite of everything. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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