In Part 3 of the Masterclass on the ROI of Sustainability, we will tackle a range of tough questions and situations that can mean the difference between triumph and failure. Learn the most important How-Tos: turning yourself or your team into a strong and credible “messenger”, responding to unfriendly or even hostile reactions to your ROI work, working around a short timeframe or particularly lean resources available for ROI assessment, selling sustainability in a tough market, and what you should watch out for to ensure you have critical mass of support.
Experienced experts will address all these questions, and more. And, just like the other part of this series, you’ll receive specific resources you can use immediately.
What you’ll learn in Part 3:
- How to strengthen your credibility as “the messenger” and what that means in different contexts— and when different messengers will be most effective
- How to sell sustainability in a tough market, as well as build helpful alliances and coalitions in both conventional and unconventional ways
- How to handle objections, tough opposition and other common types of challenging or unfriendly circumstances
Can’t join in real time? Register for the series anyway and we’ll send you the recordings!
This webinar is the 3rd in a 4-part Series on the ROI of Sustainability.