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John Elkington

John Elkington

Founding Partner and Executive Chairman
Volans Ventures

John Elkington is a world authority on corporate responsibility and sustainable development. In 1987, he co-founded SustainAbility; in 1994, he coined the phrase, "the triple bottom line"; and in 2008, he co-founded Volans — a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements — where he is Executive Chairman and "Chief Pollinator."

His latest book is Green Swans: The Coming Boom in Regenerative Capitalism, published by Fast Company Press.

John Elkington is tagged in 8 stories.
Are We Capable of Enacting Lasting, Positive Change After Disruption and Crisis?
Are We Capable of Enacting Lasting, Positive Change After Disruption and Crisis?

Walking the Talk / The shadow of the unknown due to COVID could derail progress we’ve made toward a more sustainable future or it can motivate us to do better, faster. Now is the time for stakeholders throughout every organization to dig deep and figure out what they want their future to look like, and how they can make that happen. - 3 years ago

‘Green Swans’ Will Kill Some Brands, Boost Others
‘Green Swans’ Will Kill Some Brands, Boost Others

The Next Economy / Green Swans also take the world by surprise — because of their exponential character, and because they produce outcomes previously considered to be not just improbable but impossible. But rather than driving degeneration like their Grey and Black cousins, they help drive resilience and regeneration. - 3 years ago

SDGs Key to the Sustainable Development of Your Business, Not Just the World
SDGs Key to the Sustainable Development of Your Business, Not Just the World

Product, Service & Design Innovation / - 7 years ago

How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

Marketing and Comms / - 7 years ago

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Project Breakthrough: Can Your Brand Deliver Exponential Solutions to the SDGs?
Project Breakthrough: Can Your Brand Deliver Exponential Solutions to the SDGs?

Product, Service & Design Innovation / - 7 years ago

The Personal Triple Bottom Line: Insight, Impact, Income
The Personal Triple Bottom Line: Insight, Impact, Income

Leadership / - 7 years ago

Elkington’s Dramatization of ‘The Stretch Agenda’ Aims to Help Execs Move Beyond ‘Change-as-Usual’
Elkington’s Dramatization of ‘The Stretch Agenda’ Aims to Help Execs Move Beyond ‘Change-as-Usual’

Organizational Change / - 8 years ago

The Breakthrough Challenge: Arguments for Branding (and Rebranding) Sustainability
The Breakthrough Challenge: Arguments for Branding (and Rebranding) Sustainability

Marketing and Comms / - 9 years ago