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John Elkington

Founding Partner and Executive Chairman
Volans Ventures

John Elkington is a world authority on corporate responsibility and sustainable development. In 1987, he co-founded SustainAbility; in 1994, he coined the phrase, "the triple bottom line"; and in 2008, he co-founded Volans — a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements — where he is Executive Chairman and "Chief Pollinator."

His latest book is Green Swans: The Coming Boom in Regenerative Capitalism, published by Fast Company Press.

John Elkington is tagged in 8 stories.
Are We Capable of Enacting Lasting, Positive Change After Disruption and Crisis?
Are We Capable of Enacting Lasting, Positive Change After Disruption and Crisis?

Walking the Talk / The shadow of the unknown due to COVID could derail progress we’ve made toward a more sustainable future or it can motivate us to do better, faster. Now is the time for stakeholders throughout every organization to dig deep and figure out what they want their future to look like, and how they can make that happen. - 3 years ago

‘Green Swans’ Will Kill Some Brands, Boost Others
‘Green Swans’ Will Kill Some Brands, Boost Others

The Next Economy / Green Swans also take the world by surprise — because of their exponential character, and because they produce outcomes previously considered to be not just improbable but impossible. But rather than driving degeneration like their Grey and Black cousins, they help drive resilience and regeneration. - 3 years ago

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