Assets About Consumer Insights

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Article
Innovation & TechnologyInnovation & Technology
SHFT and BBMG Join Forces to Create Branded Content Offering
SHFT and BBMG Join Forces to Create Branded Content Offering
Published on October 8, 2013
About a 2 minute read

BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG... View More

Article
Consumer Behavior Change
Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts
Published on October 7, 2013
About a 3 minute read

The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More

Article
Marketing & CommunicationsMarketing & Communications
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Published on October 5, 2013
About a 4 minute read

For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT co... View More

Article
Innovation & TechnologyInnovation & Technology
2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption
2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption
Published on October 4, 2013
About a 4 minute read

A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Asp... View More

Article
Consumer Behavior ChangeMarketing & Communications
New Report Highlights Seven Headlines of Latest Behaviour Change Research
New Report Highlights Seven Headlines of Latest Behaviour Change Research
Published on September 25, 2013
About a 3 minute read

New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More

Article
Marketing & CommunicationsMarketing & Communications
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
Published on September 24, 2013
About a 2 minute read

Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More

Article
New Metrics
Lack of Reliable Metrics Impeding Sustainable Business Growth, Study Says
Lack of Reliable Metrics Impeding Sustainable Business Growth, Study Says
Published on September 24, 2013
About a 3 minute read

Less than a third (32 percent) of CEOs believe the global economy is on track to meet the demands of a growing population, while two-thirds (67 percent) report that the private sector is not making sufficient efforts to address global sustainability ... View More

Article
Consumer Behavior Change
Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants
Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants
Published on August 28, 2013
About a 3 minute read

More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant A... View More

Article
Marketing & CommunicationsMarketing & Communications
Six Ways to Make Brand Sustainability Resonate with Consumers
Six Ways to Make Brand Sustainability Resonate with Consumers
Published on August 28, 2013
About a 5 minute read

Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More

Article
Consumer Behavior ChangeMarketing & Communications
50% of Global Consumers Willing to Pay More for Socially Responsible Products
50% of Global Consumers Willing to Pay More for Socially Responsible Products
Published on August 12, 2013
About a 3 minute read

Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility... View More

Article
Organizational GovernanceOrganizational Governance
Sustainable People, Part II: The Costs of Excellence
Sustainable People, Part II: The Costs of Excellence
Published on July 25, 2013
About a 6 minute read

In Part I of this series we introduced the Excellence Trap, and diagnosed its drivers and shortcomings. Here in Part II, we’ll take a close look at the costs we incur when we’re in the Excellence Trap, in order to see clearly what unsustainable p... View More

Article
Marketing & CommunicationsMarketing & Communications
Why Be a B Corp? Ask a Millennial
Why Be a B Corp? Ask a Millennial
Published on July 25, 2013
About a 5 minute read

Every year, four million Millennials — Generation Y, born between 1982 and 2002 — set out on their own to join the workforce. This generation, which makes up about quarter of today’s population, is one of the most diverse, technologically conne... View More

Article
Consumer Behavior Change
How a Towel Rail Changed a Village
How a Towel Rail Changed a Village
Published on July 16, 2013
About a 3 minute read

I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail. ... View More

Article
Organizational GovernanceOrganizational Governance
Conscious Leadership Reminds Us: We Are All the Same
Conscious Leadership Reminds Us: We Are All the Same
Published on July 16, 2013
About a 3 minute read

Last year, aspiring artist Jonathan Harris visited Bhutan to learn about why this country is so imbued with happiness. Bhutan is noted for measuring its Gross Happiness Product, rather than what we do in western cultures, which is to measure our Gros... View More

Article
Consumer Behavior ChangeMarketing & Communications
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Published on July 11, 2013
About a 8 minute read

Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More

Article
Marketing & CommunicationsMarketing & Communications
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
Published on July 11, 2013
About a 4 minute read

The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More

Article
Consumer Behavior ChangeMarketing & Communications
The Power of Peer Influence on Consumer Habits
The Power of Peer Influence on Consumer Habits
Published on June 26, 2013
About a 5 minute read

When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. This applies to everything from musical tastes of teenagers to brand selections among consumers to farmers in India.This power of pee... View More

Article
Consumer Behavior Change
Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?
Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?
Published on June 25, 2013
About a 3 minute read

One of the most frequently discussed topics in the sustainability industry is sustainable consumption. How can we shift people away from frequently buying new “things” and toward re-use and alternatives to ownership such as borrowing or swapping?... View More

Article
Marketing & CommunicationsMarketing & Communications
WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'
WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'
Published on June 25, 2013
About a 2 minute read

The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable e... View More

Article
Innovation & TechnologyInnovation & Technology
Lego Thinking: Key to Futureproofing Your Brand?
Lego Thinking: Key to Futureproofing Your Brand?
Published on June 24, 2013
About a 3 minute read

Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer... View More

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