Assets About Consumer Insights

Found 920 assets. Page 46 of 46.

Article
Innovation & TechnologyInnovation & Technology
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
Published on June 14, 2013
About a 5 minute read

For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
Published on June 14, 2013
About a 4 minute read

Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More

Article
Consumer Behavior Change
How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation
Published on June 12, 2013
About a 4 minute read

For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More

Article
Consumer Behavior Change
Futerra Launches Behavior Change Tactics That You Must Try at Home
Futerra Launches Behavior Change Tactics That You Must Try at Home
Published on June 6, 2013
About a 3 minute read

At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: CSR No Longer Optional, Now a Reputational Imperative
Report: CSR No Longer Optional, Now a Reputational Imperative
Published on May 24, 2013
About a 2 minute read

Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. ... View More

Article
Innovation & Technology
Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation
Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation
Published on May 11, 2013
About a 3 minute read

What does it take to grow and profit in the immensely competitive household and personal products industry dominated by giants Unilever and Procter & Gamble? And how can sustainability be the lever that provides revenue growth and product differe... View More

Article
Community Updates
Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change
Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change
Published on May 8, 2013
About a 6 minute read

SAN FRANCISCO, California, May 8, 2013 – Sustainable Brands® announced today that the Emerging Economies Consumer Behavior Change Project will launch at the Sustainable Brands Rio conference in Brazil. ... View More

Article
Consumer Behavior Change
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Published on April 29, 2013
About a 5 minute read

Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More

Article
Innovation & Technology
Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio
Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio
Published on April 15, 2013
About a 4 minute read

As consumers become increasingly demanding of more social and environmental sustainability efforts from their favorite brands, Nestlé is one multinational that is responding in kind. The challenges for the world’s largest food company, however, ar... View More

Article
Consumer Behavior Change
Collaborative Consumption and the Sharing Economy in Developing Markets
Collaborative Consumption and the Sharing Economy in Developing Markets
Published on April 15, 2013
About a 6 minute read

This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More

Article
Organizational GovernanceOrganizational Governance
Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs
Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs
Published on April 10, 2013
About a 2 minute read

Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B). ... View More

Article
Circular EconomyCircular Economy
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Published on March 14, 2013
About a 2 minute read

Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthala... View More

Article
Finance & Investment
Investors Asserting Concerns About Climate Change and Energy, Report Says
Investors Asserting Concerns About Climate Change and Energy, Report Says
Published on March 7, 2013
About a 2 minute read

A record number of investors have filed shareholder resolutions on environmental and social issues as part of the Proxy Preview 2013 report released today. ... View More

Article
Circular EconomyCircular Economy
How Preventing Household Waste Can Be Fun and Profitable
How Preventing Household Waste Can Be Fun and Profitable
Published on February 21, 2013
About a 5 minute read

Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in ... View More

Article
Organizational Governance
Teleculture: How To Preserve Company Culture from Afar
Teleculture: How To Preserve Company Culture from Afar
Published on February 19, 2013
About a 5 minute read

Since the dawn of time, human beings have organized into groups in order to fulfill basic human needs. We join together to gain stability, feel a sense of belonging, build our self-esteem and experience self-actualization. Traditionally, the ideal wo... View More

Article
Study Finds Increased Profits for Companies Embracing Sustainability
Study Finds Increased Profits for Companies Embracing Sustainability
Published on February 6, 2013
About a 3 minute read

Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to a new global study called The Innovation Bottom Line, released yesterday by the MIT Sloan Management Review (MIT SMR) a... View More

Article
Innovation & TechnologyInnovation & Technology
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Published on February 4, 2013
About a 3 minute read

Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility t... View More

Article
Circular Economy
Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn
Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn
Published on January 3, 2013
About a 2 minute read

Consumers remain willing to pay a premium for ethical goods and services despite lingering economic troubles, according to a new study. ... View More

Article
Circular Economy
Rethinking Waste One Bag at a Time: The GLAD Products Company’s Journey to Waste Less
Rethinking Waste One Bag at a Time: The GLAD Products Company’s Journey to Waste Less
Published on January 30, 2012
About a 3 minute read

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Article
Beyond Behavior Change
Beyond Behavior Change
Published on January 23, 2012
About a 4 minute read

Behavior change is fast becoming the holy grail of the sustainability sectors. ... View More

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