Assets About Consumer Insights

Found 926 assets. Page 46 of 47.

Article

Consumer Behavior Change Marketing & Communications

Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream

Published on July 11, 2013

About a 8 minute read

Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More

Article

Marketing & Communications Marketing & Communications

New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers

Published on July 11, 2013

About a 4 minute read

The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More

Article

Consumer Behavior Change Marketing & Communications

The Power of Peer Influence on Consumer Habits

Published on June 26, 2013

About a 5 minute read

When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. This applies to everything from musical tastes of teenagers to brand selections among consumers to farmers in India.This power of pee... View More

Article

Consumer Behavior Change

Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?

Published on June 25, 2013

About a 3 minute read

One of the most frequently discussed topics in the sustainability industry is sustainable consumption. How can we shift people away from frequently buying new “things” and toward re-use and alternatives to ownership such as borrowing or swapping?... View More

Article

Marketing & Communications Marketing & Communications

WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'

Published on June 25, 2013

About a 2 minute read

The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable e... View More

Article

Innovation & Technology Innovation & Technology

Lego Thinking: Key to Futureproofing Your Brand?

Published on June 24, 2013

About a 3 minute read

Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer... View More

Article

Innovation & Technology Innovation & Technology

Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So

Published on June 14, 2013

About a 5 minute read

For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction. ... View More

Article

Consumer Behavior Change Marketing & Communications

The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable

Published on June 14, 2013

About a 4 minute read

Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More

Article

Consumer Behavior Change

How to Jump-Start Behavior Change Around Energy Conservation

Published on June 12, 2013

About a 4 minute read

For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More

Article

Consumer Behavior Change

Futerra Launches Behavior Change Tactics That You Must Try at Home

Published on June 6, 2013

About a 3 minute read

At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More

Article

Marketing & Communications Marketing & Communications

Report: CSR No Longer Optional, Now a Reputational Imperative

Published on May 24, 2013

About a 2 minute read

Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. ... View More

Article

Innovation & Technology

Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation

Published on May 11, 2013

About a 3 minute read

What does it take to grow and profit in the immensely competitive household and personal products industry dominated by giants Unilever and Procter & Gamble? And how can sustainability be the lever that provides revenue growth and product differe... View More

Article

Member News

Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change

Published on May 8, 2013

About a 6 minute read

SAN FRANCISCO, California, May 8, 2013 – Sustainable Brands® announced today that the Emerging Economies Consumer Behavior Change Project will launch at the Sustainable Brands Rio conference in Brazil. ... View More

Article

Consumer Behavior Change

Validating Sustainable Consumption Research: We Don't Know What We Don't Know

Published on April 29, 2013

About a 5 minute read

Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More

Article

Innovation & Technology

Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio

Published on April 15, 2013

About a 4 minute read

As consumers become increasingly demanding of more social and environmental sustainability efforts from their favorite brands, Nestlé is one multinational that is responding in kind. The challenges for the world’s largest food company, however, ar... View More

Article

Consumer Behavior Change

Collaborative Consumption and the Sharing Economy in Developing Markets

Published on April 15, 2013

About a 6 minute read

This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More

Article

Organizational Governance Organizational Governance

Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs

Published on April 10, 2013

About a 2 minute read

Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B). ... View More

Article

Circular Economy Circular Economy

Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

Published on March 14, 2013

About a 2 minute read

Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthala... View More

Article

Finance & Investment

Investors Asserting Concerns About Climate Change and Energy, Report Says

Published on March 7, 2013

About a 2 minute read

A record number of investors have filed shareholder resolutions on environmental and social issues as part of the Proxy Preview 2013 report released today. ... View More

Article

Circular Economy Circular Economy

How Preventing Household Waste Can Be Fun and Profitable

Published on February 21, 2013

About a 5 minute read

Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in ... View More