Assets About Consumer Insights
Found 891 assets. Page 38 of 45.
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging
Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the co... View More
6 Secrets of Staggering Genius
In the summer of 2012, after two decades of research to find the missing link between human nature and Mother Nature, the “Voice Code” emerged. This disruptive equation reconciles more than a century of social research and shows the scientific ba... View More
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights ... View More
DNA Tests Bolster Credibility of MSC-Labeled Seafood
Mislabeled seafood products have become a widespread problem: A recent study found that across 4,500 global samples, 30 percent of seafood products are mislabeled. The issue threatens reputable and sustainable fisheries and seafood traders, and can a... View More
The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour
Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. Krukow was speaking during an... View More
Consumers Love E-Commerce’s Convenience, But Not Its Cardboard
While consumers are becoming more comfortable with online shopping and are enjoying the convenience it can bring, there are growing concerns around its environmental impact. The human desire for instant gratification is driving faster and faster deli... View More
Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’
In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continue... View More
Will Consumers Pay to Recycle Their Waste?
Consumers are steadily becoming more conscious of environmental issues, and more eager to reduce waste at home and work — but are these enough to translate into action? Moreover, will consumers pay to live up to ‘green’ standards and aspiration... View More
Sharing Economy Provides the Unique, Convenient Experiences Canadian Millennials Crave
Millennials (adults ages 18 to 35 in 2015) comprise over 30 percent of the labor force in both the United States and Canada. They are doing things differently, hold different values, and have a high affinity for technology. ... View More
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More
4 New Year’s Resolutions for Sustainability Marketers
A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers i... View More
Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within
Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability an... View More
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More
Sustainable Packaging: A Holistic, Collaborative Design Challenge
There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with str... View More
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More
Economists Say Climate Impacts Will Be Worse Than Previously Believed
Experts on the economics of climate change have revealed concerns that damages from climate change impacts will be larger and more immediate than previously estimated, according to a new survey from The Institute for Policy Integrity at New York Univ... View More
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they wor... View More
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes an... View More
