Assets About Consumer Insights

Found 920 assets. Page 38 of 46.

Article
Marketing & CommunicationsMarketing & Communications
How Framing Sustainability as Strength Can Help Win Male Audiences
How Framing Sustainability as Strength Can Help Win Male Audiences
Published on September 12, 2016
About a 3 minute read

Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainab... View More

Article
Innovation & TechnologyInnovation & Technology
Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.
Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.
Published on September 2, 2016
About a 4 minute read

A new study released by mobile marketplace OfferUp has found that many Americans are increasingly drowning in things they no longer need or want, yet – strangely enough - there is a widespread struggle to meet household expenses on time every month... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
Published on August 24, 2016
About a 4 minute read

At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable c... View More

Article
Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find
Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find
Published on August 22, 2016
About a 3 minute read

Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics. Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible f... View More

Article
Innovation & TechnologyInnovation & Technology
Trending: Consumers Want Fewer Phones, More E-Waste Recycling
Trending: Consumers Want Fewer Phones, More E-Waste Recycling
Published on August 18, 2016
About a 6 minute read

Each year, a new wave of computers, smartphones and accessories spill onto the market with smaller components made from increasingly complex materials. Even as awareness of e-waste has grown and the circular economy has begun to spread its wings, pro... View More

Article
Consumer Behavior Change
Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice
Published on August 10, 2016
About a 8 minute read

One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, ... View More

Article
Materials & PackagingMaterials & Packaging
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
Published on July 21, 2016
About a 3 minute read

Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak. ... View More

Article
Circular EconomyCircular Economy
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
Published on July 21, 2016
About a 8 minute read

In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused behavior change campaign; Frugalpac launched a new hot bevera... View More

Article
Community Updates
Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand
Published on July 15, 2016
About a 6 minute read

    Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certif... View More

Article
Majority of Global Seafood Consumers Putting Sustainability Concerns Over Price, Brand
Majority of Global Seafood Consumers Putting Sustainability Concerns Over Price, Brand
Published on July 13, 2016
About a 5 minute read

The largest-ever global analysis of attitudes toward seafood consumption, released today, has found that sustainability is a key driver for seafood purchases: Across 21 countries, sustainability is rated more highly than price and brand, with nearly ... View More

Article
Circular EconomyCircular Economy
Forget Saving the Date, These Smarter Labels Will Save the Food
Forget Saving the Date, These Smarter Labels Will Save the Food
Published on June 30, 2016
About a 4 minute read

Confusion around food labels and expiry dates results in millions of tons of food waste each year, estimated to cost consumers $29 billion in the United States (US) and nearly £0.6 billion in the United Kingdom (UK). While many people throw away foo... View More

Article
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
Published on June 16, 2016
About a 3 minute read

Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support comp... View More

Article
Competitiveness, Reputation Deliver Higher ‘ROI on Purpose’ Than Consumer Expectations
Competitiveness, Reputation Deliver Higher ‘ROI on Purpose’ Than Consumer Expectations
Published on June 15, 2016
About a 3 minute read

Consumers’ perspectives on corporate social responsibility (CSR) initiatives have received more research attention than the perspectives of manufacturers and retailers, and yet shopper expectations may be a rather minor driver of such initiatives. ... View More

Article
Consumer Behavior ChangeInnovation & Technology
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Published on June 9, 2016
About a 5 minute read

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a ... View More

Article
Consumer Behavior Change
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Published on June 8, 2016
About a 4 minute read

Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Q... View More

Article
Organizational GovernanceOrganizational Governance
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Published on June 7, 2016
About a 5 minute read

Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by Gl... View More

Article
Organizational GovernanceOrganizational Governance
A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent
A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent
Published on June 7, 2016
About a 4 minute read

In our previous post, on supporting your CEO, we discussed some tactics sustainability change agents can employ to help shape their CEO’s decision making on sustainability. We were also curious to know what these CEOs thought about the personal cha... View More

Article
Organizational GovernanceOrganizational Governance
Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions
Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions
Published on June 2, 2016
About a 4 minute read

It’s no secret that your CEO’s level of commitment to sustainability can have a huge impact on your organization’s sustainability journey. That’s why we decided to speak with over 100 CEOs, board members, and sustainability executives from a ... View More

Article
Organizational GovernanceOrganizational Governance
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Published on June 1, 2016
About a 7 minute read

Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagem... View More

Article
Organizational Governance
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
Published on May 27, 2016
About a 5 minute read

Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though t... View More

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