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Article

Organizational Governance Organizational Governance

The Future of Work and Employee Engagement Through the Lens of Millennials

Published on October 3, 2016

About a 4 minute read

“What comes to mind when you think of millennials in the workplace?” Bethan Harris, strategist and collaborator at Collectively and the League of Intrapreneurs (LI), asked during her Tuesday afternoon session at SB’16 Copenhagen. ... View More

Article

Marketing & Communications Marketing & Communications

How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers

Published on October 3, 2016

About a 5 minute read

Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More

Article

Consumer Behavior Change Marketing & Communications

How to Engage the 90% of Our Brains That Resists Changing Behaviour

Published on September 27, 2016

About a 4 minute read

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

Article

Marketing & Communications Marketing & Communications

Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations

Published on September 27, 2016

About a 3 minute read

“The sustainability movement has been slowly gaining momentum, but I think we would all agree that it isn’t moving fast enough and the world we live in can’t afford for us to continue moving at the current pace.” ... View More

Article

Member News

Discerning Taste: Sustainability Reporting for Evolving Audiences

Published on September 16, 2016

About a 1 minute read

Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversatio... View More

Article

Innovation & Technology Innovation & Technology

More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy

Published on September 14, 2016

About a 5 minute read

As Americans count down to Election Day, more than three-quarters (78 percent) believe the winner of the presidential race should prioritize the faster adoption of renewable energy, according to the seventh annual Sense & Sustainability® Study r... View More

Article

Marketing & Communications Marketing & Communications

How Framing Sustainability as Strength Can Help Win Male Audiences

Published on September 12, 2016

About a 3 minute read

Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainab... View More

Article

Innovation & Technology Innovation & Technology

Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.

Published on September 2, 2016

About a 4 minute read

A new study released by mobile marketplace OfferUp has found that many Americans are increasingly drowning in things they no longer need or want, yet – strangely enough - there is a widespread struggle to meet household expenses on time every month... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing

Published on August 24, 2016

About a 4 minute read

At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable c... View More

Article

Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find

Published on August 22, 2016

About a 3 minute read

Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics. Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible f... View More

Article

Innovation & Technology Innovation & Technology

Trending: Consumers Want Fewer Phones, More E-Waste Recycling

Published on August 18, 2016

About a 6 minute read

Each year, a new wave of computers, smartphones and accessories spill onto the market with smaller components made from increasingly complex materials. Even as awareness of e-waste has grown and the circular economy has begun to spread its wings, pro... View More

Article

Consumer Behavior Change

Sustainability by Default: Making Doing Good the Easiest Choice

Published on August 10, 2016

About a 8 minute read

One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, ... View More

Article

Materials & Packaging Materials & Packaging

TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same

Published on July 21, 2016

About a 3 minute read

Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak. ... View More

Article

Circular Economy Circular Economy

Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste

Published on July 21, 2016

About a 8 minute read

In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused behavior change campaign; Frugalpac launched a new hot bevera... View More

Article

Member News

Seafood consumers put sustainability before price and brand

Published on July 15, 2016

About a 6 minute read

Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certif... View More

Article

Majority of Global Seafood Consumers Putting Sustainability Concerns Over Price, Brand

Published on July 13, 2016

About a 5 minute read

The largest-ever global analysis of attitudes toward seafood consumption, released today, has found that sustainability is a key driver for seafood purchases: Across 21 countries, sustainability is rated more highly than price and brand, with nearly ... View More

Article

Circular Economy Circular Economy

Forget Saving the Date, These Smarter Labels Will Save the Food

Published on June 30, 2016

About a 4 minute read

Confusion around food labels and expiry dates results in millions of tons of food waste each year, estimated to cost consumers $29 billion in the United States (US) and nearly £0.6 billion in the United Kingdom (UK). While many people throw away foo... View More

Article

40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One

Published on June 16, 2016

About a 3 minute read

Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support comp... View More

Article

Competitiveness, Reputation Deliver Higher ‘ROI on Purpose’ Than Consumer Expectations

Published on June 15, 2016

About a 3 minute read

Consumers’ perspectives on corporate social responsibility (CSR) initiatives have received more research attention than the perspectives of manufacturers and retailers, and yet shopper expectations may be a rather minor driver of such initiatives. ... View More

Article

Consumer Behavior Change Innovation & Technology

Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

Published on June 9, 2016

About a 5 minute read

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a ... View More