Assets About Consumer Insights

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Article
Consumer Behavior Change
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Published on May 18, 2016
About a 3 minute read

With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustai... View More

Article
Marketing & Communications
Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose
Published on May 12, 2016
About a 10 minute read

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More

Article
Innovation & TechnologyInnovation & Technology
Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead
Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead
Published on April 28, 2016
About a 7 minute read

For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. The authors ... View More

Article
Marketing & CommunicationsMarketing & Communications
Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines
Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines
Published on April 27, 2016
About a 5 minute read

Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing ... View More

Article
AP: Americans Favor Low Prices Over American-Made Goods
AP: Americans Favor Low Prices Over American-Made Goods
Published on April 26, 2016
About a 3 minute read

Price remains one of the biggest draws for American consumers. Results from a recent Associated Press-GfK poll show that the vast majority of Americans say they prefer lower prices instead of paying a premium for items labeled “Made in the U.S.A.,�... View More

Article
Community Updates
Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling
Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling
Published on April 23, 2016
About a 3 minute read

  Parents are leading the way in shaping future generation of recyclers, though admit there is still work to be done   ... View More

Article
UK Environmental Professionals Report Record High for Job Satisfaction
UK Environmental Professionals Report Record High for Job Satisfaction
Published on April 8, 2016
About a 3 minute read

Survey results published this week by the U.K.-based Institute of Environment Management & Assessment (IEMA) show that Environment and Sustainability Professionals are highly satisfied workers who find their jobs personally, professionally and fi... View More

Article
The Myths of Conscious Consumerism
The Myths of Conscious Consumerism
Published on April 5, 2016
About a 5 minute read

It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product. Whether it’s Honey Nut Cheerios saving the bees, Always promoting the power of girls or Whole Foods selling ugly fruits a... View More

Article
Supply Chain
Supply Chain Traceability Key to Fulfilling Sustainability Promises
Supply Chain Traceability Key to Fulfilling Sustainability Promises
Published on March 30, 2016
About a 5 minute read

Consumers these days want to know that when a business says that it is producing something ethically and sustainably, that it can back up such claims throughout its entire supply chain. After all, a business’s claims to operating sustainably are on... View More

Article
Materials & PackagingMaterials & Packaging
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging
Published on March 21, 2016
About a 4 minute read

Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the co... View More

Article
Organizational GovernanceOrganizational Governance
6 Secrets of Staggering Genius
6 Secrets of Staggering Genius
Published on March 17, 2016
About a 4 minute read

In the summer of 2012, after two decades of research to find the missing link between human nature and Mother Nature, the “Voice Code” emerged. This disruptive equation reconciles more than a century of social research and shows the scientific ba... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
Published on March 16, 2016
About a 3 minute read

There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights ... View More

Article
Supply Chain
DNA Tests Bolster Credibility of MSC-Labeled Seafood
DNA Tests Bolster Credibility of MSC-Labeled Seafood
Published on March 15, 2016
About a 5 minute read

Mislabeled seafood products have become a widespread problem: A recent study found that across 4,500 global samples, 30 percent of seafood products are mislabeled. The issue threatens reputable and sustainable fisheries and seafood traders, and can a... View More

Article
The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour
The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour
Published on February 23, 2016
About a 4 minute read

Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. Krukow was speaking during an... View More

Article
Materials & PackagingMaterials & Packaging
Consumers Love E-Commerce’s Convenience, But Not Its Cardboard
Consumers Love E-Commerce’s Convenience, But Not Its Cardboard
Published on February 22, 2016
About a 4 minute read

While consumers are becoming more comfortable with online shopping and are enjoying the convenience it can bring, there are growing concerns around its environmental impact. The human desire for instant gratification is driving faster and faster deli... View More

Article
Marketing & CommunicationsMarketing & Communications
Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’
Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’
Published on February 17, 2016
About a 4 minute read

In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continue... View More

Article
Materials & PackagingMaterials & Packaging
Will Consumers Pay to Recycle Their Waste?
Will Consumers Pay to Recycle Their Waste?
Published on February 11, 2016
About a 4 minute read

Consumers are steadily becoming more conscious of environmental issues, and more eager to reduce waste at home and work — but are these enough to translate into action? Moreover, will consumers pay to live up to ‘green’ standards and aspiration... View More

Article
Sharing Economy Provides the Unique, Convenient Experiences Canadian Millennials Crave
Sharing Economy Provides the Unique, Convenient Experiences Canadian Millennials Crave
Published on February 1, 2016
About a 4 minute read

Millennials (adults ages 18 to 35 in 2015) comprise over 30 percent of the labor force in both the United States and Canada. They are doing things differently, hold different values, and have a high affinity for technology. ... View More

Article
Consumer Behavior Change
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Published on January 28, 2016
About a 5 minute read

Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More

Article
Marketing & CommunicationsMarketing & Communications
4 New Year’s Resolutions for Sustainability Marketers
4 New Year’s Resolutions for Sustainability Marketers
Published on January 14, 2016
About a 4 minute read

A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers i... View More

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