Assets About Consumer Insights
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How to Innovate on Future Product Concepts That Are Better for Your Business, Our World
Workshops often vary in their composition of speaker insights, Q&As and practical activities, but Monday afternoon’s SB’15 London session with Chris Sherwin, Head of Sustainability at design firm Seymourpowell, was all about active participat... View More
The 5 Types of Millennials and How to Engage Them on Climate Action
In the lead-up to COP21, the UN conference on climate change, we asked our global community of Millennials at BetheChance.com how they feel about climate change. 250 Millennials (18- to 30-year-olds) from Canada, China, Denmark, India, Poland, United... View More
Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK
Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More
Report: Millennials Key Drivers of Small Business Sustainability
Millennials will lead the way for small and medium businesses (SMBs) in future conversations and efforts around conservation, energy efficiency and environmental stewardship, according to a new survey by Cox Enterprises.The second annual Cox Conserve... View More
Materiality Assessment Finds Materials, Transparency, GHGs Critical Issues for Cleaning Products Industry
The American Cleaning Institute (ACI) released the first-ever industry materiality assessment in its 2015 Sustainability Report on Tuesday. Sustainability analytics firm Framework LLC conducted the assessment using data from across the sector’s val... View More
Trending: Tricking People Into Making Healthier Choices
A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfundi... View More
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Greenwashing practices, combined with claims of corporate social responsibility, have reduced the trust of U.S. consumers who are increasingly recognizing hotels’ green claims may be self-serving, according to a new study in the Journal of Contempo... View More
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal r... View More
Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change
Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global st... View More
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More
Study: Millennials Are Strongest CSR Supporters in U.S.
Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More
Consumers Want Environmental Info on Product Labels: Why Now Is the Time to Act
Package labels that clearly detail food product ingredients have become the norm, thanks in large part to demand from consumers who want to be able to make informed decisions about their purchases. But what about other information related to sustaina... View More
Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers
Fenugreen, 2013’s SB Innovation Open winner and creator of the potentially game-changing food-saving innovation FreshPaper, is one of 10 startup finalists in contention for the most coveted of TV spots: a Super Bowl ad. ... View More
Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So
Americans expect companies to make a positive difference in the world and have major concerns about corporate ethics, according to study results released this week. When it comes to earning their trust and support, they say communication from compani... View More
What Is the Payoff from Product Sustainability Investments?
Those of us in the field may share a deep-seated belief that sustainability efforts across the product value chain pay clear dividends — but it’s nice to have proof. ... View More
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More
35K Californians Boycotting Produce Grown With Oil Wastewater
Over 35,600 people have signed a Courage Campaign pledge to boycott several popular California produce companies after news that they may be using contaminated oil industry wastewater to grow their crops. ... View More
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential... View More
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canad... View More
