Assets About Consumer Insights

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Article
Marketing & CommunicationsMarketing & Communications
Study: Millennials Are Strongest CSR Supporters in U.S.
Study: Millennials Are Strongest CSR Supporters in U.S.
Published on September 24, 2015
About a 3 minute read

Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More

Article
Materials & PackagingMaterials & Packaging
Consumers Want Environmental Info on Product Labels: Why Now Is the Time to Act
Consumers Want Environmental Info on Product Labels: Why Now Is the Time to Act
Published on September 21, 2015
About a 5 minute read

Package labels that clearly detail food product ingredients have become the norm, thanks in large part to demand from consumers who want to be able to make informed decisions about their purchases. But what about other information related to sustaina... View More

Article
Circular EconomyInnovation & Technology
Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers
Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers
Published on September 16, 2015
About a 2 minute read

Fenugreen, 2013’s SB Innovation Open winner and creator of the potentially game-changing food-saving innovation FreshPaper, is one of 10 startup finalists in contention for the most coveted of TV spots: a Super Bowl ad. ... View More

Article
Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So
Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So
Published on September 11, 2015
About a 3 minute read

Americans expect companies to make a positive difference in the world and have major concerns about corporate ethics, according to study results released this week. When it comes to earning their trust and support, they say communication from compani... View More

Article
New Metrics
What Is the Payoff from Product Sustainability Investments?
What Is the Payoff from Product Sustainability Investments?
Published on September 9, 2015
About a 5 minute read

Those of us in the field may share a deep-seated belief that sustainability efforts across the product value chain pay clear dividends — but it’s nice to have proof. ... View More

Article
Consumer Behavior Change
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
Published on September 3, 2015
About a 3 minute read

One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More

Article
Supply Chain
35K Californians Boycotting Produce Grown With Oil Wastewater
35K Californians Boycotting Produce Grown With Oil Wastewater
Published on September 1, 2015
About a 4 minute read

Over 35,600 people have signed a Courage Campaign pledge to boycott several popular California produce companies after news that they may be using contaminated oil industry wastewater to grow their crops. ... View More

Article
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
Published on August 29, 2015
About a 2 minute read

A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Published on August 26, 2015
About a 4 minute read

Do your customers believe society is better off if they do business with your company? If not, it’s time for a marketing breakthrough. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Published on August 26, 2015
About a 4 minute read

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

Article
Survey: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change
Survey: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change
Published on August 14, 2015
About a 3 minute read

A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
How Target Is Taking Sustainable Products Mainstream (and Working with Walmart)
How Target Is Taking Sustainable Products Mainstream (and Working with Walmart)
Published on August 14, 2015
About a 6 minute read

For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say we’ll pay more for environmental or socia... View More

Article
Circular EconomyCircular Economy
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says
Published on July 27, 2015
About a 2 minute read

More than three-quarters of consumers claim that environmentally-sound packaging has​ an influence on the beverage brand they buy, according to ​a new global survey of some 6,000 consumers across 12 different countries.The survey, carried out thi... View More

Article
Consumer Behavior Change
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Published on July 22, 2015
About a 6 minute read

“Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business ... View More

Article
Consumer Behavior Change
Trending: Major Brands Adopting Bold Anti-Smoking Stances
Trending: Major Brands Adopting Bold Anti-Smoking Stances
Published on July 14, 2015
About a 3 minute read

While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last wee... View More

Article
New Metrics
Why Corporate Responsibility Has the Potential to Deliver Financial, Competitive Returns
Why Corporate Responsibility Has the Potential to Deliver Financial, Competitive Returns
Published on July 10, 2015
About a 3 minute read

I’ve been working in the Sustainability and Corporate Responsibility (CR) field for twenty years. In that time, skeptics have persistently challenged the discipline: Do corporate environmental, social, and governance practices drive or distract fro... View More

Article
Organizational GovernanceOrganizational Governance
How to Find Lasting Motivation and Engagement at Work
How to Find Lasting Motivation and Engagement at Work
Published on July 2, 2015
About a 8 minute read

Are you excited about your work? Is it a fulfilling endeavor that you’re proud to take part in and which you enjoy doing? Or is it more of a grind?A recent Gallup survey found that only 30 percent of US workers were “actively engaged and inspired... View More

Article
Marketing & CommunicationsMarketing & Communications
Let’s Talk About Love: People Finally Putting Their Money Where Their Hearts Are
Let’s Talk About Love: People Finally Putting Their Money Where Their Hearts Are
Published on July 1, 2015
About a 3 minute read

One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More

Article
Innovation & TechnologyInnovation & Technology
How Big Data Can Enable a Transparent Marketplace for Consumer Goods
How Big Data Can Enable a Transparent Marketplace for Consumer Goods
Published on June 30, 2015
About a 5 minute read

Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I... View More

Article
Making ‘Green’ a Bonus, Not a Focus
Making ‘Green’ a Bonus, Not a Focus
Published on June 23, 2015
About a 3 minute read

The “green gap” is alive and well, yet many companies and marketers still don’t seem to notice. On the one hand, we continue to see a massive influx of passionate consumers telling us they are willing to pay a premium for products from socially... View More

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