Assets About Consumer Insights

Found 926 assets. Page 41 of 47.

Article
Consumer Behavior Change
Trending: Tricking People Into Making Healthier Choices
Trending: Tricking People Into Making Healthier Choices
Published on October 16, 2015
About a 4 minute read

A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfundi... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Published on October 12, 2015
About a 2 minute read

Greenwashing practices, combined with claims of corporate social responsibility, have reduced the trust of U.S. consumers who are increasingly recognizing hotels’ green claims may be self-serving, according to a new study in the Journal of Contempo... View More

Article
Organizational GovernanceOrganizational Governance
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Published on October 12, 2015
About a 4 minute read

The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal r... View More

Article
Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change
Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change
Published on October 6, 2015
About a 4 minute read

Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global st... View More

Article
Consumer Behavior Change
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Published on September 30, 2015
About a 4 minute read

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More

Article
Marketing & CommunicationsMarketing & Communications
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
Published on September 30, 2015
About a 3 minute read

While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More

Article
Marketing & CommunicationsMarketing & Communications
Study: Millennials Are Strongest CSR Supporters in U.S.
Study: Millennials Are Strongest CSR Supporters in U.S.
Published on September 24, 2015
About a 3 minute read

Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More

Article
Materials & PackagingMaterials & Packaging
Consumers Want Environmental Info on Product Labels: Why Now Is the Time to Act
Consumers Want Environmental Info on Product Labels: Why Now Is the Time to Act
Published on September 21, 2015
About a 5 minute read

Package labels that clearly detail food product ingredients have become the norm, thanks in large part to demand from consumers who want to be able to make informed decisions about their purchases. But what about other information related to sustaina... View More

Article
Circular EconomyInnovation & Technology
Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers
Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers
Published on September 16, 2015
About a 2 minute read

Fenugreen, 2013’s SB Innovation Open winner and creator of the potentially game-changing food-saving innovation FreshPaper, is one of 10 startup finalists in contention for the most coveted of TV spots: a Super Bowl ad. ... View More

Article
Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So
Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So
Published on September 11, 2015
About a 3 minute read

Americans expect companies to make a positive difference in the world and have major concerns about corporate ethics, according to study results released this week. When it comes to earning their trust and support, they say communication from compani... View More

Article
New Metrics
What Is the Payoff from Product Sustainability Investments?
What Is the Payoff from Product Sustainability Investments?
Published on September 9, 2015
About a 5 minute read

Those of us in the field may share a deep-seated belief that sustainability efforts across the product value chain pay clear dividends — but it’s nice to have proof. ... View More

Article
Consumer Behavior Change
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
Published on September 3, 2015
About a 3 minute read

One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More

Article
Supply Chain
35K Californians Boycotting Produce Grown With Oil Wastewater
35K Californians Boycotting Produce Grown With Oil Wastewater
Published on September 1, 2015
About a 4 minute read

Over 35,600 people have signed a Courage Campaign pledge to boycott several popular California produce companies after news that they may be using contaminated oil industry wastewater to grow their crops. ... View More

Article
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
Published on August 29, 2015
About a 2 minute read

A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Published on August 26, 2015
About a 4 minute read

Do your customers believe society is better off if they do business with your company? If not, it’s time for a marketing breakthrough. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Published on August 26, 2015
About a 4 minute read

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

Article
Survey: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change
Survey: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change
Published on August 14, 2015
About a 3 minute read

A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
How Target Is Taking Sustainable Products Mainstream (and Working with Walmart)
How Target Is Taking Sustainable Products Mainstream (and Working with Walmart)
Published on August 14, 2015
About a 6 minute read

For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say we’ll pay more for environmental or socia... View More

Article
Circular EconomyCircular Economy
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says
Published on July 27, 2015
About a 2 minute read

More than three-quarters of consumers claim that environmentally-sound packaging has​ an influence on the beverage brand they buy, according to ​a new global survey of some 6,000 consumers across 12 different countries.The survey, carried out thi... View More

Article
Consumer Behavior Change
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Published on July 22, 2015
About a 6 minute read

“Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business ... View More

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