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Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More
Package labels that clearly detail food product ingredients have become the norm, thanks in large part to demand from consumers who want to be able to make informed decisions about their purchases. But what about other information related to sustaina... View More
Fenugreen, 2013’s SB Innovation Open winner and creator of the potentially game-changing food-saving innovation FreshPaper, is one of 10 startup finalists in contention for the most coveted of TV spots: a Super Bowl ad. ... View More
Americans expect companies to make a positive difference in the world and have major concerns about corporate ethics, according to study results released this week. When it comes to earning their trust and support, they say communication from compani... View More
Those of us in the field may share a deep-seated belief that sustainability efforts across the product value chain pay clear dividends — but it’s nice to have proof. ... View More
One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More
Over 35,600 people have signed a Courage Campaign pledge to boycott several popular California produce companies after news that they may be using contaminated oil industry wastewater to grow their crops. ... View More
A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential... View More
Do your customers believe society is better off if they do business with your company? If not, it’s time for a marketing breakthrough. ... View More
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change. ... View More
For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say we’ll pay more for environmental or socia... View More
More than three-quarters of consumers claim that environmentally-sound packaging has an influence on the beverage brand they buy, according to a new global survey of some 6,000 consumers across 12 different countries.The survey, carried out thi... View More
“Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business ... View More
While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last wee... View More
I’ve been working in the Sustainability and Corporate Responsibility (CR) field for twenty years. In that time, skeptics have persistently challenged the discipline: Do corporate environmental, social, and governance practices drive or distract fro... View More
Are you excited about your work? Is it a fulfilling endeavor that you’re proud to take part in and which you enjoy doing? Or is it more of a grind?A recent Gallup survey found that only 30 percent of US workers were “actively engaged and inspired... View More
One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More
Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I... View More
The “green gap” is alive and well, yet many companies and marketers still don’t seem to notice. On the one hand, we continue to see a massive influx of passionate consumers telling us they are willing to pay a premium for products from socially... View More