Assets About Consumer Insights
Found 891 assets. Page 40 of 45.
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
Survey: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change
A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change. ... View More
How Target Is Taking Sustainable Products Mainstream (and Working with Walmart)
For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say we’ll pay more for environmental or socia... View More
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says
More than three-quarters of consumers claim that environmentally-sound packaging has an influence on the beverage brand they buy, according to a new global survey of some 6,000 consumers across 12 different countries.The survey, carried out thi... View More
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
“Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business ... View More
Trending: Major Brands Adopting Bold Anti-Smoking Stances
While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last wee... View More
Why Corporate Responsibility Has the Potential to Deliver Financial, Competitive Returns
I’ve been working in the Sustainability and Corporate Responsibility (CR) field for twenty years. In that time, skeptics have persistently challenged the discipline: Do corporate environmental, social, and governance practices drive or distract fro... View More
How to Find Lasting Motivation and Engagement at Work
Are you excited about your work? Is it a fulfilling endeavor that you’re proud to take part in and which you enjoy doing? Or is it more of a grind?A recent Gallup survey found that only 30 percent of US workers were “actively engaged and inspired... View More
Let’s Talk About Love: People Finally Putting Their Money Where Their Hearts Are
One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More
How Big Data Can Enable a Transparent Marketplace for Consumer Goods
Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I... View More
Making ‘Green’ a Bonus, Not a Focus
The “green gap” is alive and well, yet many companies and marketers still don’t seem to notice. On the one hand, we continue to see a massive influx of passionate consumers telling us they are willing to pay a premium for products from socially... View More
Five Human Aspirations That Hold the Future for Brands
We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More
#SB15sd: How to Make Mainstream Consumers Give a Sh*t
For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More
How to Pool Collective Leadership & Go Beyond Nudging, Gaming and Competing to Engage Employees
It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the ma... View More
A ‘How To’ on Engaging Millennials: Be Bold, Transparent, Data-Driven
Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More
How to Build a Branded Peer-to-Peer Marketplace
Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's ... View More
How Can We Get Marketers to See the Value in Sustainability?
Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More
How Can Social Good and Profit Coexist in a Brand?
SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions. ... View More
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More
