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Stories About Consumer Insights

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Lego Thinking: Key to Futureproofing Your Brand?
Lego Thinking: Key to Futureproofing Your Brand?

PRODUCT, SERVICE & DESIGN INNOVATION - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.

Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So

PRODUCT, SERVICE & DESIGN INNOVATION - For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction.

The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable

BEHAVIOR CHANGE - Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not.

How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation

BEHAVIOR CHANGE - For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list.

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Futerra Launches Behavior Change Tactics That You Must Try at Home
Futerra Launches Behavior Change Tactics That You Must Try at Home

BEHAVIOR CHANGE - At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article comes with a health warning: The psychology and neuroscience of behaviour change is powerful stuff.

Report: CSR No Longer Optional, Now a Reputational Imperative
Report: CSR No Longer Optional, Now a Reputational Imperative

MARKETING AND COMMS - Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study.

Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation
Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation

PRODUCT, SERVICE & DESIGN INNOVATION - What does it take to grow and profit in the immensely competitive household and personal products industry dominated by giants Unilever and Procter & Gamble? And how can sustainability be the lever that provides revenue growth and product differentiation?

Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change
Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change

PRESS RELEASE - SAN FRANCISCO, California, May 8, 2013 – Sustainable Brands® announced today that the Emerging Economies Consumer Behavior Change Project will launch at the Sustainable Brands Rio conference in Brazil.

Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Validating Sustainable Consumption Research: We Don't Know What We Don't Know

BEHAVIOR CHANGE - Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle.

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Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio
Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio

PRODUCT, SERVICE & DESIGN INNOVATION - As consumers become increasingly demanding of more social and environmental sustainability efforts from their favorite brands, Nestlé is one multinational that is responding in kind. The challenges for the world’s largest food company, however, are as complicated as the company’s long and tangled supply chain.

Collaborative Consumption and the Sharing Economy in Developing Markets
Collaborative Consumption and the Sharing Economy in Developing Markets

BEHAVIOR CHANGE - This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013.

Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs
Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs

ORGANIZATIONAL CHANGE - Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B).

Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

WASTE NOT - Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging.

Investors Asserting Concerns About Climate Change and Energy, Report Says
Investors Asserting Concerns About Climate Change and Energy, Report Says

FINANCE & INVESTMENT - A record number of investors have filed shareholder resolutions on environmental and social issues as part of the Proxy Preview 2013 report released today.

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How Preventing Household Waste Can Be Fun and Profitable
How Preventing Household Waste Can Be Fun and Profitable

WASTE NOT - Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.

Teleculture: How To Preserve Company Culture from Afar
Teleculture: How To Preserve Company Culture from Afar

ORGANIZATIONAL CHANGE - Since the dawn of time, human beings have organized into groups in order to fulfill basic human needs. We join together to gain stability, feel a sense of belonging, build our self-esteem and experience self-actualization. Traditionally, the ideal workplace has combined these elements, the upper ladders of Maslow’s Hierarchy of Needs, into a fulfilling, well-functioning organization.

Study Finds Increased Profits for Companies Embracing Sustainability
Study Finds Increased Profits for Companies Embracing Sustainability

STAKEHOLDER TRENDS AND INSIGHTS - Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to a new global study called The Innovation Bottom Line, released yesterday by the MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG).

Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends

PRODUCT, SERVICE & DESIGN INNOVATION - Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases.

Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn
Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn

THE NEXT ECONOMY - Consumers remain willing to pay a premium for ethical goods and services despite lingering economic troubles, according to a new study.

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