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Assets About Consumer Insights

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10 Tips for Stakeholder Engagement with Activists

From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand fo... View More

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Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet

Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More

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2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%

Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a C... View More

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Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especial... View More

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Science, Certifications, Stories: 3 Reasons You Can't Afford Not To Leverage Your Brand's Sustainability Initiatives

Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher ... View More

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REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors

REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnershi... View More

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What Do We Need to Agree Upon in Order to Work Together? The Principle of Minimum Consensus

“We build too many walls and not enough bridges.”— Isaac NewtonI agree 100%How many times can we honestly say that we really agree 100 percent with someone else on an issue? Often this is because finding points of disagreement with other people... View More

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Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials

The financial landscape is rapidly changing thanks to new guests who have recently pulled up a seat at the investment table: Millennials.The generation has come into its own, with well-earned spending and investment power that it wields with great di... View More

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Sustainability Comes at a Premium: Creating a Race to the Top Through the Luxury Goods Market

Is it really possible for both businesses and the planet to thrive while providing people with the luxury goods and experiences they want?Luxury has always been a key component of international trade. We have historical records and archaeological evi... View More

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Survey: Millennials and Women Leading the Sustainable Investing Charge

Seventy-one percent of active individual investors describe themselves as interested in sustainable investing, and nearly two in three (65 percent) believe sustainable investing will become more prevalent over the next five years, according to a new ... View More

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Newsflash: Some Americans Stumped on Sustainability!

In November, Domtar Corporation — North America’s largest manufacturer of uncoated freesheet paper — conducted a national survey fielded by Taylor Nelson Sofres (TNS) Global that revealed, perhaps not surprisingly, that while many Americans hav... View More

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Dear SB Vanguard: What Are the Hottest Types of Know How to Watch This Year?

This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape.For SB, the theme f... View More

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Millennials Up Pressure on Brands for Sustainable Packaging

Millennials have higher expectations for sustainable product packaging than their older counterparts, according to a new study by Finnish packaging solutions company Stora Enso.Millennials, defined as those born between 1980 and 2000, are the focus o... View More

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Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'

UK supermarket giant Asda is trialing a new range of vegetable products it’s calling “Wonky Veg,” in a bid to reduce food waste.The retailer created its new range of misshapen fruit and vegetables — sold at reduced prices — after working al... View More

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The Evidence Is Clear: Consumers Want More Sustainable Packaging Options

With the holiday season upon us, millions of shoppers are in the midst of purchasing wrapping paper and packaging for their gifts this year. What might surprise many is how much consumer commitment towards environmentally sustainable packaging has in... View More

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New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions

Looking for something to hold you accountable on your New Year’s resolution to be more active? Changers — a German startup whose mission is to motivate behavior change by making sustainable actions measurable — has launched CO2 Fit, a new mobil... View More

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Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations

Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More

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Why Consumer Education Is Vital for Corporate Sustainability Success

More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability in... View More

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Effie, WEF Announce Inaugural Call for Entries for Positive Change Award

Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More

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Survey: Consumers Hate Product Waste More Than Going to the Dentist

This week, LiquiGlide Inc. — creator of a coating for the insides of food containers that helps coax out every last drop — released survey results that clearly illustrate consumers' intense dislike of product waste. ... View More

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