Assets About Consumer Insights

Found 920 assets. Page 40 of 46.

Article
Organizational GovernanceOrganizational Governance
Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within
Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within
Published on January 11, 2016
About a 6 minute read

Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability an... View More

Article
Innovation & TechnologyInnovation & Technology
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Published on January 7, 2016
About a 6 minute read

Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More

Article
Study: Consumers Who Don’t Seek Out Ethical Products Scoff at Those Who Do
Study: Consumers Who Don’t Seek Out Ethical Products Scoff at Those Who Do
Published on January 5, 2016
About a 5 minute read

The consistent rise in responsibly made consumer products — and growth of a market that says it prefers, seeks out or will even pay more for them — keeps us plenty busy here at Sustainable Brands. And while a majority of consumers arguably doesn�... View More

Article
Materials & PackagingMaterials & Packaging
Sustainable Packaging: A Holistic, Collaborative Design Challenge
Sustainable Packaging: A Holistic, Collaborative Design Challenge
Published on December 23, 2015
About a 3 minute read

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with str... View More

Article
Marketing & Communications
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Published on December 10, 2015
About a 3 minute read

It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More

Article
New Metrics
Economists Say Climate Impacts Will Be Worse Than Previously Believed
Economists Say Climate Impacts Will Be Worse Than Previously Believed
Published on December 8, 2015
About a 2 minute read

Experts on the economics of climate change have revealed concerns that damages from climate change impacts will be larger and more immediate than previously estimated, according to a new survey from The Institute for Policy Integrity at New York Univ... View More

Article
Organizational GovernanceOrganizational Governance
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
Published on November 23, 2015
About a 7 minute read

There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they wor... View More

Article
Innovation & TechnologyInnovation & Technology
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
Published on November 18, 2015
About a 7 minute read

On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More

Article
Innovation & TechnologyInnovation & Technology
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
Published on November 17, 2015
About a 6 minute read

Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes an... View More

Article
Innovation & TechnologyInnovation & Technology
How to Innovate on Future Product Concepts That Are Better for Your Business, Our World
How to Innovate on Future Product Concepts That Are Better for Your Business, Our World
Published on November 17, 2015
About a 5 minute read

Workshops often vary in their composition of speaker insights, Q&As and practical activities, but Monday afternoon’s SB’15 London session with Chris Sherwin, Head of Sustainability at design firm Seymourpowell, was all about active participat... View More

Article
The 5 Types of Millennials and How to Engage Them on Climate Action
The 5 Types of Millennials and How to Engage Them on Climate Action
Published on November 16, 2015
About a 5 minute read

In the lead-up to COP21, the UN conference on climate change, we asked our global community of Millennials at BetheChance.com how they feel about climate change. 250 Millennials (18- to 30-year-olds) from Canada, China, Denmark, India, Poland, United... View More

Article
Consumer Behavior Change
Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK
Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK
Published on November 12, 2015
About a 3 minute read

Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Millennials Key Drivers of Small Business Sustainability
Report: Millennials Key Drivers of Small Business Sustainability
Published on November 3, 2015
About a 3 minute read

Millennials will lead the way for small and medium businesses (SMBs) in future conversations and efforts around conservation, energy efficiency and environmental stewardship, according to a new survey by Cox Enterprises.The second annual Cox Conserve... View More

Article
Materials & PackagingMaterials & Packaging
Materiality Assessment Finds Materials, Transparency, GHGs Critical Issues for Cleaning Products Industry
Materiality Assessment Finds Materials, Transparency, GHGs Critical Issues for Cleaning Products Industry
Published on October 22, 2015
About a 3 minute read

The American Cleaning Institute (ACI) released the first-ever industry materiality assessment in its 2015 Sustainability Report on Tuesday. Sustainability analytics firm Framework LLC conducted the assessment using data from across the sector’s val... View More

Article
Consumer Behavior Change
Trending: Tricking People Into Making Healthier Choices
Trending: Tricking People Into Making Healthier Choices
Published on October 16, 2015
About a 4 minute read

A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfundi... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Published on October 12, 2015
About a 2 minute read

Greenwashing practices, combined with claims of corporate social responsibility, have reduced the trust of U.S. consumers who are increasingly recognizing hotels’ green claims may be self-serving, according to a new study in the Journal of Contempo... View More

Article
Organizational GovernanceOrganizational Governance
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Published on October 12, 2015
About a 4 minute read

The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal r... View More

Article
Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change
Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change
Published on October 6, 2015
About a 4 minute read

Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global st... View More

Article
Consumer Behavior Change
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Published on September 30, 2015
About a 4 minute read

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More

Article
Marketing & CommunicationsMarketing & Communications
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
Published on September 30, 2015
About a 3 minute read

While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More

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