Assets About Consumer Insights

Found 926 assets. Page 40 of 47.

Article

Materials & Packaging Materials & Packaging

Consumers Love E-Commerce’s Convenience, But Not Its Cardboard

Published on February 22, 2016

About a 4 minute read

While consumers are becoming more comfortable with online shopping and are enjoying the convenience it can bring, there are growing concerns around its environmental impact. The human desire for instant gratification is driving faster and faster deli... View More

Article

Marketing & Communications Marketing & Communications

Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’

Published on February 17, 2016

About a 4 minute read

In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continue... View More

Article

Materials & Packaging Materials & Packaging

Will Consumers Pay to Recycle Their Waste?

Published on February 11, 2016

About a 4 minute read

Consumers are steadily becoming more conscious of environmental issues, and more eager to reduce waste at home and work — but are these enough to translate into action? Moreover, will consumers pay to live up to ‘green’ standards and aspiration... View More

Article

Sharing Economy Provides the Unique, Convenient Experiences Canadian Millennials Crave

Published on February 1, 2016

About a 4 minute read

Millennials (adults ages 18 to 35 in 2015) comprise over 30 percent of the labor force in both the United States and Canada. They are doing things differently, hold different values, and have a high affinity for technology. ... View More

Article

Consumer Behavior Change

Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

Published on January 28, 2016

About a 5 minute read

Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More

Article

Marketing & Communications Marketing & Communications

4 New Year’s Resolutions for Sustainability Marketers

Published on January 14, 2016

About a 4 minute read

A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers i... View More

Article

Organizational Governance Organizational Governance

Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within

Published on January 11, 2016

About a 6 minute read

Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability an... View More

Article

Innovation & Technology Innovation & Technology

Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

Published on January 7, 2016

About a 6 minute read

Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More

Article

Study: Consumers Who Don’t Seek Out Ethical Products Scoff at Those Who Do

Published on January 5, 2016

About a 5 minute read

The consistent rise in responsibly made consumer products — and growth of a market that says it prefers, seeks out or will even pay more for them — keeps us plenty busy here at Sustainable Brands. And while a majority of consumers arguably doesn�... View More

Article

Materials & Packaging Materials & Packaging

Sustainable Packaging: A Holistic, Collaborative Design Challenge

Published on December 23, 2015

About a 3 minute read

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with str... View More

Article

Marketing & Communications

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

Published on December 10, 2015

About a 3 minute read

It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More

Article

New Metrics

Economists Say Climate Impacts Will Be Worse Than Previously Believed

Published on December 8, 2015

About a 2 minute read

Experts on the economics of climate change have revealed concerns that damages from climate change impacts will be larger and more immediate than previously estimated, according to a new survey from The Institute for Policy Integrity at New York Univ... View More

Article

Organizational Governance Organizational Governance

How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

Published on November 23, 2015

About a 7 minute read

There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they wor... View More

Article

Innovation & Technology Innovation & Technology

Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2

Published on November 18, 2015

About a 7 minute read

On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More

Article

Innovation & Technology Innovation & Technology

Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior

Published on November 17, 2015

About a 6 minute read

Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes an... View More

Article

Innovation & Technology Innovation & Technology

How to Innovate on Future Product Concepts That Are Better for Your Business, Our World

Published on November 17, 2015

About a 5 minute read

Workshops often vary in their composition of speaker insights, Q&As and practical activities, but Monday afternoon’s SB’15 London session with Chris Sherwin, Head of Sustainability at design firm Seymourpowell, was all about active participat... View More

Article

The 5 Types of Millennials and How to Engage Them on Climate Action

Published on November 16, 2015

About a 5 minute read

In the lead-up to COP21, the UN conference on climate change, we asked our global community of Millennials at BetheChance.com how they feel about climate change. 250 Millennials (18- to 30-year-olds) from Canada, China, Denmark, India, Poland, United... View More

Article

Consumer Behavior Change

Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK

Published on November 12, 2015

About a 3 minute read

Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More

Article

Marketing & Communications Marketing & Communications

Report: Millennials Key Drivers of Small Business Sustainability

Published on November 3, 2015

About a 3 minute read

Millennials will lead the way for small and medium businesses (SMBs) in future conversations and efforts around conservation, energy efficiency and environmental stewardship, according to a new survey by Cox Enterprises.The second annual Cox Conserve... View More

Article

Materials & Packaging Materials & Packaging

Materiality Assessment Finds Materials, Transparency, GHGs Critical Issues for Cleaning Products Industry

Published on October 22, 2015

About a 3 minute read

The American Cleaning Institute (ACI) released the first-ever industry materiality assessment in its 2015 Sustainability Report on Tuesday. Sustainability analytics firm Framework LLC conducted the assessment using data from across the sector’s val... View More