Assets About Consumer Insights
Found 891 assets. Page 36 of 45.
For Conscious Customers, Every Day Is Election Day
In the aftermath of the U.S. presidential election, the Facebook pages of most people who care about sustainability read like a grief or suicide support group. Amidst the weeping and gnashing of teeth, there is a sense of everyone looking forward to ... View More
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling
There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form st... View More
3 Key Strategies for Changing Consumer Attitudes Through Purpose-Driven Business
CSR schemes are standard fare these days. They’re essential and expected, but by no means do they guarantee a strong consumer response. The industry — and society as a whole — has evolved to the point to which the possession of a mission statem... View More
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity i... View More
3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company
Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64 percent) won’t take a job if a potential employer doesn’t have strong corporate social re... View More
The Future of Work and Employee Engagement Through the Lens of Millennials
“What comes to mind when you think of millennials in the workplace?” Bethan Harris, strategist and collaborator at Collectively and the League of Intrapreneurs (LI), asked during her Tuesday afternoon session at SB’16 Copenhagen. ... View More
How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers
Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More
How to Engage the 90% of Our Brains That Resists Changing Behaviour
In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More
Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations
“The sustainability movement has been slowly gaining momentum, but I think we would all agree that it isn’t moving fast enough and the world we live in can’t afford for us to continue moving at the current pace.” ... View More
Discerning Taste: Sustainability Reporting for Evolving Audiences
Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversatio... View More
More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy
As Americans count down to Election Day, more than three-quarters (78 percent) believe the winner of the presidential race should prioritize the faster adoption of renewable energy, according to the seventh annual Sense & Sustainability® Study r... View More
How Framing Sustainability as Strength Can Help Win Male Audiences
Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainab... View More
Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.
A new study released by mobile marketplace OfferUp has found that many Americans are increasingly drowning in things they no longer need or want, yet – strangely enough - there is a widespread struggle to meet household expenses on time every month... View More
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable c... View More
Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find
Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics. Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible f... View More
Trending: Consumers Want Fewer Phones, More E-Waste Recycling
Each year, a new wave of computers, smartphones and accessories spill onto the market with smaller components made from increasingly complex materials. Even as awareness of e-waste has grown and the circular economy has begun to spread its wings, pro... View More
Sustainability by Default: Making Doing Good the Easiest Choice
One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, ... View More
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak. ... View More
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused behavior change campaign; Frugalpac launched a new hot bevera... View More
Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certif... View More
