CLEANTECH -
Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I can get directions to the restaurant, including current traffic conditions. And if I don’t want to drive myself, Uber can take care of that.All of this is possible, yet when I go to my grocery store I’m still unclear as to what’s in the products I buy and where they came from.Is this can of soup lined with BPA? Are there GMOs in it? What’s the environmental impact of this product? Can I recycle it?
STAKEHOLDER TRENDS AND INSIGHTS -
The “green gap” is alive and well, yet many companies and marketers still don’t seem to notice. On the one hand, we continue to see a massive influx of passionate consumers telling us they are willing to pay a premium for products from socially and environmentally responsible companies.
PRODUCT, SERVICE & DESIGN INNOVATION -
We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions — or at least seeking insights and revelations in the wrong place.
STAKEHOLDER TRENDS AND INSIGHTS -
For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone to “the panel on sustainable fracking.” Then we quickly dove into conversation on turning consumers into activists.Or as Campher put it, “Why should anyone give a shit?”
ORGANIZATIONAL CHANGE -
It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the major topics this week at SB '15 San Diego.
THE NEXT ECONOMY -
Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's
STAKEHOLDER TRENDS AND INSIGHTS -
Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?”
PRODUCT, SERVICE & DESIGN INNOVATION -
SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions.
STAKEHOLDER TRENDS AND INSIGHTS -
“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market observations and interpretations.
STAKEHOLDER TRENDS AND INSIGHTS -
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today.
PRESS RELEASE -
BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. Global consumers echo that high standard in their own lives and shopping behavior.
MARKETING AND COMMS -
BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measures public perceptions of corporate reputations based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance and products and services.
STAKEHOLDER TRENDS AND INSIGHTS -
From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand for supply chain transparency and increasingly savvy coordination between activist networks, companies are scrambling to address stakeholder concerns before they bubble into conflict.
MARKETING AND COMMS -
Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from authentically values-driven companies, winning and maintaining that loyalty has become a whole new ballgame.
CLEANTECH -
Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a CNG/propane-capable half-ton pickup.Next year’s F-150 will be available for order this summer. Along with the factory-installed, gaseous-fuel prep package, the new model includes upgraded intake and exhaust valves and valve seats to ensure the engine performs to customers’ expectations.
BEHAVIOR CHANGE -
These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especially in developing countries.One of the greatest challenges facing governments and companies around the world is how to influence consumers into developing more sustainable buying habits and lifestyles. There is a significant opportunity for businesses to help consumers make major changes in their lifestyles and purchasing habits.
STAKEHOLDER TRENDS AND INSIGHTS -
Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher brand value at the shelf? If you’re not communicating your sustainability efforts in the right way, you might be missing the boat. Here are three key reasons you can’t afford to miscommunicate your sustainability initiatives:
BEHAVIOR CHANGE -
REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnership kicks off this week with the launch of Find Your Park, a public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service and setting the stage for the next 100 years.
COLLABORATION -
“We build too many walls and not enough bridges.”— Isaac NewtonI agree 100%How many times can we honestly say that we really agree 100 percent with someone else on an issue? Often this is because finding points of disagreement with other people is one of the ways that we establish legitimacy and expertise in addition to our sense of self.Put simply, whilst we might almost totally agree with someone on an issue, we can also be motivated to find and highlight the nuances of where and how our understanding (unrecognised genius) and clear thinking provides us with a more accurate, pragmatic or relevant analysis.