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Johnson & Johnson is on a mission to improve the sustainability of its products by sourcing solutions from within the company through its Earthwards® program. In June, the program became 100 products strong; J&J’s aim is for the Earthwards... View More
Winning the hearts and minds of the Millennial generation has been a dominating narrative for corporations over the past years. Surveys, reports and opinion pieces continue to analyze the ambitions and demands of this generation; but what would the w... View More
The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut ... View More
Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. ... View More
A majority of business leaders believe in the value of a strong corporate purpose and only a minority say their company’s main purpose is to maximize shareholder value says a new report by EY. Based on a survey of 1,470 global leaders representing ... View More
Long gone are the days when acting in a socially responsible manner was optional. Consumers now demand it and expectations are shifting to include how companies can create social value for stakeholders across the value chain. The annual Harris Poll R... View More
New research out of the London School of Economics should wake up many in the food industry. In a first-of-its-kind experiment, Linda Bacon – a graduate student in behavioral science and former Global Strategy Director at Mars, Incorporated – tes... View More
Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduc... View More
In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index. ... View More
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lea... View More
SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question... View More
80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections ... View More
A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More
Change is hard for all of us. Including those working for change. ... View More
New research by global research consultancy Povaddo LLC has revealed that 65 percent of employees want their CEO to publicly take a stand on environmental and social issues. ... View More
The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM have issued a new report that explores how efforts by businesses to be a positive force in communities – commonly referred to as corporate social responsibility (CSR) – influenc... View More
Savers’ State of Reuse Report examines the impact of reuse ... View More
At this stage in the game, a company’s performance in regards to environmental, social and governance (ESG) issues strongly influences its value in the eyes of investors. But such matters are increasingly becoming important considerations for the m... View More
Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to t... View More
For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson &a... View More