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Article
Materials & PackagingMaterials & Packaging
Caring for the Earth Like Our Health Depends on It: J&J on the Evolution of Earthwards®
Caring for the Earth Like Our Health Depends on It: J&J on the Evolution of Earthwards®
Published on August 9, 2017
About a 8 minute read

Johnson & Johnson is on a mission to improve the sustainability of its products by sourcing solutions from within the company through its Earthwards® program. In June, the program became 100 products strong; J&J’s aim is for the Earthwards... View More

Article
Organizational GovernanceOrganizational Governance
Millennials on Purpose: How 3 Young Professionals See 'Purpose' Changing the World
Millennials on Purpose: How 3 Young Professionals See 'Purpose' Changing the World
Published on July 27, 2017
About a 7 minute read

Winning the hearts and minds of the Millennial generation has been a dominating narrative for corporations over the past years. Surveys, reports and opinion pieces continue to analyze the ambitions and demands of this generation; but what would the w... View More

Article
Marketing & CommunicationsMarketing & Communications
New Research Sheds Light on Meaning of ‘Natural’ Food
New Research Sheds Light on Meaning of ‘Natural’ Food
Published on July 26, 2017
About a 2 minute read

The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut ... View More

Article
Circular EconomyCircular Economy
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
Published on July 17, 2017
About a 6 minute read

Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. ... View More

Article
Marketing & CommunicationsMarketing & Communications
EY: In an Uncertain Global Economy, Communicating Purpose Is Key
EY: In an Uncertain Global Economy, Communicating Purpose Is Key
Published on June 21, 2017
About a 3 minute read

A majority of business leaders believe in the value of a strong corporate purpose and only a minority say their company’s main purpose is to maximize shareholder value says a new report by EY. Based on a survey of 1,470 global leaders representing ... View More

Article
Organizational GovernanceOrganizational Governance
Harris Poll: Consumers Split on Companies' Social Responsibility Motivations
Harris Poll: Consumers Split on Companies' Social Responsibility Motivations
Published on June 19, 2017
About a 5 minute read

Long gone are the days when acting in a socially responsible manner was optional. Consumers now demand it and expectations are shifting to include how companies can create social value for stakeholders across the value chain. The annual Harris Poll R... View More

Article
Marketing & CommunicationsMarketing & Communications
Don’t Put Vegetables in the Corner: A Q&A with Behavioral Science Researcher Linda Bacon
Don’t Put Vegetables in the Corner: A Q&A with Behavioral Science Researcher Linda Bacon
Published on June 12, 2017
About a 6 minute read

New research out of the London School of Economics should wake up many in the food industry. In a first-of-its-kind experiment, Linda Bacon – a graduate student in behavioral science and former Global Strategy Director at Mars, Incorporated – tes... View More

Article
Marketing & CommunicationsMarketing & Communications
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach
Published on May 28, 2017
About a 4 minute read

Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduc... View More

Article
Community Updates
Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50
Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50
Published on May 24, 2017
About a 2 minute read

In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index.   ... View More

Article
Consumer Behavior Change
Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”
Published on May 23, 2017
About a 5 minute read

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lea... View More

Article
Marketing & CommunicationsMarketing & Communications
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
Published on May 23, 2017
About a 4 minute read

SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question... View More

Article
Community Updates
Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”
Published on May 23, 2017
About a 7 minute read

80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections   ... View More

Article
Marketing & CommunicationsMarketing & Communications
New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues
New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues
Published on May 18, 2017
About a 5 minute read

A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More

Article
Marketing & CommunicationsMarketing & Communications
The Opportunity of the 'Reset': How to Go Beyond Social Marketing to Effect Real Cultural Change
The Opportunity of the 'Reset': How to Go Beyond Social Marketing to Effect Real Cultural Change
Published on May 18, 2017
About a 6 minute read

Change is hard for all of us. Including those working for change. ... View More

Article
Organizational GovernanceOrganizational Governance
Report: Employees Want CEOs to Take Public Stand on Environmental Issues
Report: Employees Want CEOs to Take Public Stand on Environmental Issues
Published on April 27, 2017
About a 2 minute read

New research by global research consultancy Povaddo LLC has revealed that 65 percent of employees want their CEO to publicly take a stand on environmental and social issues. ... View More

Article
Community Updates
IBM And US Chamber Foundation Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation
IBM And US Chamber Foundation Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation
Published on April 24, 2017
About a 2 minute read

The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM have issued a new report that explores how efforts by businesses to be a positive force in communities – commonly referred to as corporate social responsibility (CSR) – influenc... View More

Article
Community Updates
People are donating more, but they’re still throwing away a sh!rt ton
People are donating more, but they’re still throwing away a sh!rt ton
Published on April 18, 2017
About a 4 minute read

Savers’ State of Reuse Report examines the impact of reuse ... View More

Article
Circular EconomyCircular Economy
New Study Cites Sustainability as Top Priority for Millennial Workforce
New Study Cites Sustainability as Top Priority for Millennial Workforce
Published on April 10, 2017
About a 2 minute read

At this stage in the game, a company’s performance in regards to environmental, social and governance (ESG) issues strongly influences its value in the eyes of investors. But such matters are increasingly becoming important considerations for the m... View More

Article
Consumer Behavior Change
Unchecked Consumption Is the Elephant in the Boardroom
Unchecked Consumption Is the Elephant in the Boardroom
Published on March 24, 2017
About a 3 minute read

Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to t... View More

Article
Circular EconomyCircular Economy
Three Years Later, J&J Care to Recycle Campaign Is Paying Off
Three Years Later, J&J Care to Recycle Campaign Is Paying Off
Published on March 22, 2017
About a 2 minute read

For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson &a... View More

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