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Assets About Consumer Insights

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Article
The Key to Authentic Engagement: Purpose Metrics that Matter

This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Procurement Gets More Responsible with SAP Ariba

What is the purpose of procurement? Not long ago, the answer might have been “to lower costs” or “drive process efficiencies.” But times are changing. Today, many companies are looking to procurement to make the world a better place and impro... View More

Article
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets

Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives. ... View More

Article
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on... View More

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Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy

Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More

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Trending: Food Industry Says Sayonara to Single-Use Plastics

The war against single-use plastics rages on as even more brands rise to the challenge of creating a plastic-free future. Online food delivery companies Just Eat and Deliveroo are the latest businesses to hop aboard the sustainable packaging bandwago... View More

Article
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist

Welcome to the tipping point of capitalism. At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the ... View More

Article
Employees Are Your Best Purpose Ambassadors

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
First-of-Its-Kind Report Examines Global Environmental Impacts of Fashion Industry

Measuring Fashion: Insights from the Environmental Impact of the Global Footwear Industries Study considers the industries’ value chains across seven stages — from fiber production and material extraction to end-of-life. ... View More

Article
B Corp Analysis Reveals Purpose-Led Businesses Grow 28 Times Faster Than National Average

New research from B Lab, a network of purpose-driven companies using business as a force for good, has revealed that certified B Corps in the UK are growing 28 times faster than the national economic growth of 0.5 percent. ... View More

Article
Why ‘Green’ Consumerism Isn’t Taking Off

If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers... View More

Article
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

Article
Trending: Shifting Attitudes Towards Sustainability Shaping More Than Just Supply Chains

Growing consumer demand for apparel and consumer products made in socially and environmentally responsible ways continues to drive companies away from a business-as-usual model. But corporate behavior isn’t the only thing being influenced by shifti... View More

Article
Going Green May Be More Effective Than Swiping Right This Valentine’s Day

It’s well-known that practicing green behaviors is good for the environment, but new survey findings from Timberland reveal that it could also spark romance. With a longstanding love for the environment, the outdoor lifestyle brand today released i... View More

Article
Purpose Differentiates in an Age of Disruption

What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More

Article
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause

This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here … ... View More

Article
Can Huawei Crack the US Market Without Environmental Credentials?

Your bus shelter and web browser may soon be blanketed with ads promoting “The best phone you’ve never heard of," heralding the arrival of a new smartphone that has finally come to town. Who is this mysterious “newcomer”? None other than... View More

Article
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More

Article
New Business Models Disrupting Mobility in Latin America

New analysis from business consulting firm Frost & Sullivan has revealed that the Latin American market is undergoing a rapid paradigm shift in regards to mobility, with greater emphasis being placed on the creation of an on-demand, integrated, m... View More

Article
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

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