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Article
Innovation & TechnologyInnovation & Technology
Technology: The Trojan Horse for Hotel Sustainability
Technology: The Trojan Horse for Hotel Sustainability
Published on May 7, 2018
About a 5 minute read

Technology has been quickly evolving into many markets such as clothing, food, health and home, and hotels are certainly no exception. As the industry is disrupted by more privatized options such as AirBnb and VRBO, Bloomberg reports that technology ... View More

Article
Marketing & Communications
Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?
Published on May 3, 2018
About a 4 minute read

Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More

Article
Supply Chain
IBM TrustChain Tracks Diamonds from Mine to Finger
IBM TrustChain Tracks Diamonds from Mine to Finger
Published on May 1, 2018
About a 4 minute read

Though diamonds in today’s jewelry market are much more likely to be conflict free thanks to the Kimberley Process Certification Scheme, it can still be difficult to trace individual components back to their exact origins. IBM and a newly-formed co... View More

Article
Organizational GovernanceOrganizational Governance
Earth Needs Our Action Every Day: The Path Ahead
Earth Needs Our Action Every Day: The Path Ahead
Published on May 1, 2018
About a 4 minute read

Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks po... View More

Article
Organizational GovernanceOrganizational Governance
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Published on April 30, 2018
About a 3 minute read

Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market �... View More

Article
Supply Chain
2018 Promises to Further Raise the Sustainability Bar
2018 Promises to Further Raise the Sustainability Bar
Published on April 30, 2018
About a 9 minute read

As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months ... View More

Article
Marketing & CommunicationsMarketing & Communications
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Published on April 27, 2018
About a 4 minute read

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

Article
Consumer Behavior Change
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Published on April 26, 2018
About a 4 minute read

A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat... View More

Article
Community Updates
Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States
Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States
Published on April 23, 2018
About a 3 minute read

Photo: Two cars recharging at Tesla stations Photo courtesy of Tesla, Inc. All throughout Earth Month and every day at Target, we’re working toward ambitious goals to help keep the planet healthy. Today, we’re taking another step forward, acceler... View More

Article
Circular EconomyCircular Economy
Over 1M People Join Greenpeace Call to Corporates to #BreakFreeFromPlastic
Over 1M People Join Greenpeace Call to Corporates to #BreakFreeFromPlastic
Published on April 19, 2018
About a 4 minute read

Around the globe, over one million individuals have signed petitions, taken to stores and restaurants, and posted photos of ridiculous packaging on social media to call out corporations for their massive single-use plastic footprints. ... View More

Article
Community Updates
Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors
Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors
Published on April 18, 2018
About a 5 minute read

In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes ... View More

Article
Consumer Behavior Change
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Published on April 17, 2018
About a 4 minute read

Imagine buying a pair of shoes and being able to address the carbon emissions from those shoes’ production and transportation right when you buy them. To date, this hasn’t been possible: We didn’t have blockchain to immutably and transparently ... View More

Article
Organizational Governance
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
Published on April 15, 2018
About a 6 minute read

The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. ... View More

Article
Consumer Behavior Change
80% of Brits Would Give Up Meat Over Their Car to Help the Environment
80% of Brits Would Give Up Meat Over Their Car to Help the Environment
Published on March 29, 2018
About a 4 minute read

2018 has already seen a number of environmentally conscious trends — such as a switch to electric vehicles and plant-based diets — make the headlines. ... View More

Article
Organizational GovernanceOrganizational Governance
What Matters Most to Millennials? Millennials Want to Matter
What Matters Most to Millennials? Millennials Want to Matter
Published on March 29, 2018
About a 6 minute read

This is the seventh in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. The business wor... View More

Article
Consumer Behavior Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Published on March 28, 2018
About a 5 minute read

We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More

Article
Organizational GovernanceOrganizational Governance
The Key to Authentic Engagement: Purpose Metrics that Matter
The Key to Authentic Engagement: Purpose Metrics that Matter
Published on March 22, 2018
About a 10 minute read

This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Community Updates
Procurement Gets More Responsible with SAP Ariba
Procurement Gets More Responsible with SAP Ariba
Published on March 16, 2018
About a 4 minute read

What is the purpose of procurement? Not long ago, the answer might have been “to lower costs” or “drive process efficiencies.” But times are changing. Today, many companies are looking to procurement to make the world a better place and impro... View More

Article
Consumer Behavior Change
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets
Published on March 14, 2018
About a 2 minute read

Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives. ... View More

Article
Organizational Governance
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Published on March 13, 2018
About a 8 minute read

Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on... View More

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