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Stories About Consumer Insights

Found 821 stories. Page 33 of 42.

More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy
More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy

CLEANTECH - As Americans count down to Election Day, more than three-quarters (78 percent) believe the winner of the presidential race should prioritize the faster adoption of renewable energy, according to the seventh annual Sense & Sustainability® Study released by G&S Business Communications (G&S). The G&S Sense & Sustainability Study was conducted online by Harris Poll in August 2016 among 2,007 U.S. adults.

How Framing Sustainability as Strength Can Help Win Male Audiences
How Framing Sustainability as Strength Can Help Win Male Audiences

MARKETING AND COMMS - Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainable consumption to personality differences between the sexes, the new study proposes that it may also stem partially from a prevalent association between "green" behavior and femininity, and a corresponding stereotype — held by both men and women — that sustainable consumers are more feminine.

Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.
Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.

PRODUCT, SERVICE & DESIGN INNOVATION - A new study released by mobile marketplace OfferUp has found that many Americans are increasingly drowning in things they no longer need or want, yet – strangely enough - there is a widespread struggle to meet household expenses on time every month.

Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing

COLLABORATION - At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable commodities further into the mainstream.

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Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find
Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find

STAKEHOLDER TRENDS AND INSIGHTS - Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics. Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible for ensuring long-term food production sustainability. 92 percent of shoppers put the onus on food companies, indicating they should focus their efforts on securing the future sustainability of food, while 85 percent believed the government should be held accountable.

Trending: Consumers Want Fewer Phones, More E-Waste Recycling
Trending: Consumers Want Fewer Phones, More E-Waste Recycling

PRODUCT, SERVICE & DESIGN INNOVATION - Each year, a new wave of computers, smartphones and accessories spill onto the market with smaller components made from increasingly complex materials. Even as awareness of e-waste has grown and the circular economy has begun to spread its wings, progress is being undermined by a disposable culture in the tech industry.

Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice

BEHAVIOR CHANGE - One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, yet the gap between desire and daily behavior remains a major obstacle to progress. I believe that we have been focused on getting people to do the right thing, when a more fruitful path would be to make doing the right thing the default choice.

TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same

CHEMISTRY, MATERIALS & PACKAGING - Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak.

Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste

WASTE NOT - In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused behavior change campaign; Frugalpac launched a new hot beverage cup that is made from recycled paper and can be recycled in any normal paper or cardboard facility; and egg processing plant Just Egg found a way to redirect its eggshell waste.

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Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand

PRESS RELEASE -     Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood     

Majority of Global Seafood Consumers Putting Sustainability Concerns Over Price, Brand
Majority of Global Seafood Consumers Putting Sustainability Concerns Over Price, Brand

STAKEHOLDER TRENDS AND INSIGHTS - The largest-ever global analysis of attitudes toward seafood consumption, released today, has found that sustainability is a key driver for seafood purchases: Across 21 countries, sustainability is rated more highly than price and brand, with nearly three-quarters (72 percent) of seafood consumers agreeing that in order to save the oceans, shoppers should only consume seafood from sustainable sources. More than half (54 percent) said they are prepared to pay more for a certified sustainable seafood product.

Forget Saving the Date, These Smarter Labels Will Save the Food
Forget Saving the Date, These Smarter Labels Will Save the Food

WASTE NOT - Confusion around food labels and expiry dates results in millions of tons of food waste each year, estimated to cost consumers $29 billion in the United States (US) and nearly £0.6 billion in the United Kingdom (UK). While many people throw away food because they perceive a safety risk, most date labels are not designed to indicate safety. Rather, “sell by” dates provide instructions for retail staff, “best before” refers to quality, and “use by” is related to safety.

40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One

STAKEHOLDER TRENDS AND INSIGHTS - Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support companies and brands that have a purpose of making a positive difference in society through their products, services, and operations.” Yet, according to a survey of 21,000 consumers across 21 countries, only half can think of a single company as having a strong purpose in this way.

Competitiveness, Reputation Deliver Higher ‘ROI on Purpose’ Than Consumer Expectations
Competitiveness, Reputation Deliver Higher ‘ROI on Purpose’ Than Consumer Expectations

STAKEHOLDER TRENDS AND INSIGHTS - Consumers’ perspectives on corporate social responsibility (CSR) initiatives have received more research attention than the perspectives of manufacturers and retailers, and yet shopper expectations may be a rather minor driver of such initiatives. According to a new study from communications firm Ketchum in partnership with Carol Cone On Purpose (CCOP) consumer demand is actually the sixth- or seventh-ranked driver out of eight main reasons manufacturers and retailers engage in CSR initiatives, respectively.

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Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

BEHAVIOR CHANGE - The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.

Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism

BEHAVIOR CHANGE - Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Quindazzi of BBMG; and Marlin Miller, COO of Care2.

Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

LEADERSHIP - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent
A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent

ORGANIZATIONAL CHANGE - In our previous post, on supporting your CEO, we discussed some tactics sustainability change agents can employ to help shape their CEO’s decision making on sustainability. We were also curious to know what these CEOs thought about the personal characteristics of effective change agents. One theme that emerged from our conversations with over 100 CEOs, board members, and sustainability executives from a range of global companies was knowing how to challenge your CEO while keeping your passion in check.

Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions
Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions

LEADERSHIP - It’s no secret that your CEO’s level of commitment to sustainability can have a huge impact on your organization’s sustainability journey. That’s why we decided to speak with over 100 CEOs, board members, and sustainability executives from a range of global companies, to try to understand the factors that influence CEO leadership and decision making around sustainability — and how corporate sustainability change agents can help support that process. Here are a few of the interesting things we learned:

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Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments

ORGANIZATIONAL CHANGE - Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

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